---
title: "Electric Adapter — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/electric-adapter"
last_updated: "2026-08-11T16:14:30.454Z"
locale: en
meta:
description: "Niche score 48/100 · $23K/yr market · 26K searches/yr · $17.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $23K/yr market · 26K searches/yr · $17.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Electric Adapter — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **electric adapter**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 25Conversion 59Competition 69Returns 79Price range 81Avg price 82Brand share 75Review moat 22Quality gap 22
**Avg price**
**Great****$17.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.73–$57.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,017.24**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$23K**
$23K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, electric adapter is a $23K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **electric adapter market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$35K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**60%**
Top 20: 94%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**35%**
- TESSAN22% - Anker16% - NEWVANGA9% - Ceptics8% - Plug-in-Solutions6% - One Beat5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
1K600Spike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/electric-adapter/trend)
## **Top electric adapter search terms**
- **electric adapter**9K/yr+35.6%3.6% conv. - **vietnam plug adapter**6K/yr-12.3%4.3% conv. - **vietnam power adapter**4K/yr-36.5%5.7% conv. - **international usb charger**2K/yr+21.9%3.2% conv. - **universal charger adapter overseas**1K/yr+38.6%5.6% conv. - **vietnam travel plug adapter**3K/yr-39.0%5.0% conv. - **electric adapters for foreign travel**555/yr-81.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/electric-adapter/search-terms)
## **Top electric adapter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$9348%$2K12%$3K16%$4K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anker Nano Travel Adapter 5-Port Power Adapter with 1 2-Pin AC 2 USB A 2 USB C for 20W Smart Temperature Control Works in 200+ Countries Not a Voltage Converter Travel Essentials (1-Pack)**Anker**$22.54**4.6★3,439 rev](https://www.amazon.com/dp/B0DHVNW1CN) [2**Travel Adapter USB C Universal All in One Worldwide Travel Adapter Fast Charge GaN PD3.0 Type C USB-A Quick Charging Ports Power Converters Wall Charger AC Power Plug Adapter for USA EU UK AUS Black**NEWVANGA**$13.45**4.5★14,348 rev](https://www.amazon.com/dp/B01FO4W5W2) [3**TESSAN Universal Travel Adapter 28W International Power Adapter with 3 USB C 2 USB A Charging Ports Worldwide Plug Adaptor for US to European UK Italy Ireland New Zealand (Type C G A I)**TESSAN**$21.25**4.7★5,556 rev](https://www.amazon.com/dp/B0B2PD7VW4) [4**TESSAN 2 Pack European Travel Plug Adapter Europe Power Converter 4 Outlets 3 USB(1 USB C PD 20W) Type C International Adaptor to Italy Spain France Portugal Iceland Germany EU Travel Essentials**TESSAN**$22.66**4.7★7,516 rev](https://www.amazon.com/dp/B0B27HX6P7) [5**US to Vietnam/South Korea Travel Adapter Plug for USA/Universal to Asia Type E (C/F) & A AC Power Plugs Pack of 2**Plug-in-Solutions**$12.82**4.5★326 rev](https://www.amazon.com/dp/B00YNU03C8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hero International Travel Power Adapter Universal Plug for Europe UK US Asia AUS 100+ Countries | 2 USB-C & 1 USB-A**Hero Travel Supply**$25.10**255 rev8mo ago](https://www.amazon.com/dp/B0G3BVG2RN) [**TESSAN Travel Adapter 009 PD 20W Universal Power Adapter 2 USB C 1 USB A Ultra Thin International Plug Adaptor Worldwide Outlet for US to European UK Italy Spain New Zealand (Type C G A I) 1 Pack**TESSAN**$18.13**224 rev10mo ago](https://www.amazon.com/dp/B0FSKNG3Q1) [**Anker Nano Travel Adapter 5-Port Power Adapter with 1 2-Pin AC 2 USB A 2 USB C for 20W Smart Temperature Control Works in 200+ Countries Not a Voltage Converter Travel Essentials (1-Pack)**Anker**$22.54**3,439 rev1y ago](https://www.amazon.com/dp/B0DHVNW1CN) [**TESSAN 2 Prong to 3 Prong Outlet Adapter 2 Pack US to Japan Plug Adapter with 4 Outlets 3 USB (1 USB C PD 20W) Outlet Adaptor US to Japan China Mexico Philippines Canada Peru Thailand Vietnam**TESSAN**$26.84**101 rev1y ago](https://www.amazon.com/dp/B0DQSHLQ2N) [**Portable 3 Prong to 2 Prong Outlet Adapter Fireproof 392 3-2 Prong Adapter Converter Heavy Duty Wall Plug Adapter for Household Appliances Industrial 1875W Max 4 Packs**SerBion**$7.09**2,170 rev1y ago](https://www.amazon.com/dp/B0DK339SRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hero International Travel Power Adapter Universal Plug for Europe UK US Asia AUS 100+ Countries | 2 USB-C & 1 USB-A**Hero Travel Supply**$25.10**4.6★**▲ 302%**](https://www.amazon.com/dp/B0G3BVG2RN) [**TESSAN Travel Adapter 009 PD 20W Universal Power Adapter 2 USB C 1 USB A Ultra Thin International Plug Adaptor Worldwide Outlet for US to European UK Italy Spain New Zealand (Type C G A I) 1 Pack**TESSAN**$18.13**4.6★**▲ 139%**](https://www.amazon.com/dp/B0FSKNG3Q1) [**TESSAN 2 Prong to 3 Prong Outlet Adapter 2 Pack US to Japan Plug Adapter with 4 Outlets 3 USB (1 USB C PD 20W) Outlet Adaptor US to Japan China Mexico Philippines Canada Peru Thailand Vietnam**TESSAN**$26.84**4.5★**▲ 135%**](https://www.amazon.com/dp/B0DQSHLQ2N) [**PHILIPS 3-Outlet Extender 2 Pack Grounded Wall Tap 3-Prong Adapter Multiple Plug Power Splitter Cruise Essentials Use for Home Office School Dorm UL Listed White SPS1630W/37**Philips**$7.95**4.7★**▲ 120%**](https://www.amazon.com/dp/B07X3NT2Z7) [**UGREEN 65W USB C Travel Adapter Foladable Fast GaN Charger with US/UK/EU 3 Plugs 3-Port International Power Adapter for MacBook Air/Pro Dell XPS iPhone 17/16/15 iPad Galaxy S25/S24 Steam Deck**UGREEN**$41.23**4.5★**▲ 114%**](https://www.amazon.com/dp/B09X1H88VP)
**~~View all trending →~~**
## **What buyers say about electric adapter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Decent quality”*
**Charging**12%
*“Fast Charging”*
**Socket/Port/Plug**12%
*“Love all the USB ports”*
**Advertised Vs Actual Product**10%
*“As expected”*
**Ease Of Use**8%
*“Easy to operate”*
**Portability**8%
*“Great for travel”*
**Value For Money**7%
*“Best value”*
**Assembly/Installation**4%
*“Easy setup”*
**Size-Overall**3%
*“Perfect size for travel”*
**Design-Overall**3%
*“Good design”*
### **What buyers complain about **
**Socket/Port/Plug**12%
*“Ports failed”*
**Durability**11%
*“Broke quickly”*
**Charging**11%
*“Doesnt charge as fast as I expected”*
**Functionality-Overall**7%
*“Never worked”*
**Quality-Overall**7%
*“Not high quality as I thought”*
**Size-Overall**6%
*“Small size”*
**Compatibility-Overall**4%
*“Not compatible”*
**Weight Heavy**3%
*“is a bit heavy”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
**Connectivity-Overall**2%
*“I'm guessing that connection is not working correctly”*
### **Top return reasons **
**Size-Overall**21%
**Compatibility-Overall**17%
**Charging**11%
**Socket/Port/Plug**9%
**Functionality-Overall**9%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Connectivity-Overall**3%
**Weight Heavy**2%
## **Common questions**
- **Is electric adapter profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 34 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the electric adapter niche?**
- 27 brands and 45 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in electric adapter?**
- Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.8%.
- **When does demand for electric adapter peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the electric adapter niche?**
- Listings span $5.73–$57.96; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 10,017 reviews — the moat a new listing must climb.
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