---
title: "Dmr Radio — $780K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/dmr-radio"
last_updated: "2026-08-06T19:17:15.236Z"
locale: en
meta:
description: "Niche score 46/100 · $780K/yr market · 522K searches/yr · $94.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $780K/yr market · 522K searches/yr · $94.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dmr Radio — $780K/yr Amazon US Niche (2026) - Flapen"
---
# **dmr radio**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 72Growth 23Conversion 20Competition 58Returns 35Price range 21Avg price 77Brand share 0Review moat 94Quality gap 75
**Review moat**
**Great****111.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$94.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$780K**
$780K/yr · 522K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$50.75–$285.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dmr radio is a $780K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dmr radio market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$945K–$1.2M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#426**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**0%**
- BAOFENG97% - Radioddity2% - radtel1% - KITOOPS1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/dmr-radio/trend)
## **Top dmr radio search terms**
- **dmr radio**128K/yr+2.1%0.4% conv. - **baofeng dm32**132K/yr-12.2%2.0% conv. - **dm32**39K/yr+4.0%1.9% conv. - **dm32uv**24K/yr+16.4%2.4% conv. - **baofeng dm-32uv**25K/yr+32.0%1.3% conv. - **dmr**24K/yr+14.5%0.2% conv. - **dm-32uv**19K/yr+21.9%1.6% conv. - **dmr mobile radio**18K/yr-6.3%0.2% conv. - **dm 32uv**14K/yr-17.5%0.2% conv. - **baofeng dmr**17K/yr-18.2%1.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/dmr-radio/search-terms)
## **Top dmr radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$31K8%$62K12%$94K16%$125K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAOFENG DM32 DM-32UV DMR Radio | Walkie Talkies Long Range| ham Radio 1PCS**BAOFENG**$72.29**4.4★241 rev](https://www.amazon.com/dp/B0FQTHVXFJ) [2**baofeng DM32 Radio DMR Ham Radio Handheld Long Range Walkie Talkies Rechargeable 2500/3800mAh Battery GPS DM-32UV Digital Emergency NOAA Weather 5RM Tactical Radio for Survival Gear Hunting**BAOFENG**$69.43**4.2★67 rev](https://www.amazon.com/dp/B0G4QSPRC3) [3**BAOFENG DM32 DM-32UV DMR Radio | Walkie Talkies Long Range| ham Radio 1PCS**BAOFENG**$68.60**4.4★241 rev](https://www.amazon.com/dp/B0FQTPL6NL) [4**BAOFENG DM-32 DM32 DMR 10W Ham 2 Way Radio GPS Matching Writing Frequency Satellite Positioning Type-C DM32(1PC)**BAOFENG**$76.68**4.3★213 rev](https://www.amazon.com/dp/B0F2HFKNNL) [5**Ham Radio BAOFENG DM32 DMR Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 2500mAh Battery USB-C Charging with Radio Holster**BAOFENG**$59.38**4.5★232 rev](https://www.amazon.com/dp/B0FJWLKBXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BAOFENG Radio DM32 DMR Ham Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 2500mAh Battery USB-C Charging with Radio Holster**BAOFENG**$54.25**232 rev4mo ago](https://www.amazon.com/dp/B0GTF1JB19) [**BAOFENG DM32 DMR Radio Ham Radio Walkie Talkies Long Range Digital DM-32UV 10W GPS Emergency NOAA Weather Tactical UV-5R 5RM Two-Way Radio with Earpiece Programming Cable for Survival Hunting Gear**BAOFENG**$50.75**13 rev4mo ago](https://www.amazon.com/dp/B0GQ9QTVLS) [**BAOFENG DM32 DMR Radio Ham Radio Handheld 10W Long Range Rechargeable Two Way Radio Walkie Talkies GPS DM-32UV Digital NOAA Weather Radio with Programming Cable for Hunting Survival Gear 2Pack**BAOFENG**$132.72**15 rev6mo ago](https://www.amazon.com/dp/B0GG93GYQW) [**Baofeng Ham Radio DM32 DMR Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 3800mAh Battery USB-C Charging with Radio Holster**BAOFENG**$67.51**16 rev6mo ago](https://www.amazon.com/dp/B0GFZ864KY) [**baofeng DM32 Radio DMR Ham Radio Handheld Long Range Walkie Talkies Rechargeable 2500/3800mAh Battery GPS DM-32UV Digital Emergency NOAA Weather 5RM Tactical Radio for Survival Gear Hunting**BAOFENG**$69.43**67 rev7mo ago](https://www.amazon.com/dp/B0G4QSPRC3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAOFENG Radio DM32 DMR Ham Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 2500mAh Battery USB-C Charging with Radio Holster**BAOFENG**$54.25**4.5★**▲ 353%**](https://www.amazon.com/dp/B0GTF1JB19) [**Baofeng Ham Radio DM32 DMR Radio Handheld Rechargeable Walkie Talkies Long Range DM32UV 5RM Two Way Radio NOAA Weather Radio with GPS Copy Frequency 3800mAh Battery USB-C Charging with Radio Holster**BAOFENG**$67.51**4.4★**▲ 344%**](https://www.amazon.com/dp/B0GFZ864KY) [**BAOFENG DM32 DMR Radio Ham Radio Walkie Talkies Long Range Digital DM-32UV 10W GPS Emergency NOAA Weather Tactical UV-5R 5RM Two-Way Radio with Earpiece Programming Cable for Survival Hunting Gear**BAOFENG**$50.75**4.2★**▲ 340%**](https://www.amazon.com/dp/B0GQ9QTVLS) [**BAOFENG DM32 DMR Radio Ham Radio Handheld 10W Long Range Rechargeable Two Way Radio Walkie Talkies GPS DM-32UV Digital NOAA Weather Radio with Programming Cable for Hunting Survival Gear 2Pack**BAOFENG**$132.72**4.6★**▲ 172%**](https://www.amazon.com/dp/B0GG93GYQW) [**baofeng DM32 Radio DMR Ham Radio Handheld Long Range Walkie Talkies Rechargeable 2500/3800mAh Battery GPS DM-32UV Digital Emergency NOAA Weather 5RM Tactical Radio for Survival Gear Hunting**BAOFENG**$69.43**4.2★**▲ 135%**](https://www.amazon.com/dp/B0G4QSPRC3)
**~~View all trending →~~**
## **What buyers say about dmr radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Worth the money”*
**Quality-Overall**12%
*“Excellent product”*
**Signal Strength**9%
*“Harmonics / Clean Signal”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Work just as advertised”*
**Audio Quality**4%
*“Sounds good”*
**Battery Life**4%
*“Battery life is very good”*
**Software/Application**3%
*“Programs easily with free software from Baofeng”*
**Strength**3%
*“Strong”*
**GPS**3%
*“The GPS is accurate”*
### **What buyers complain about **
**Software/Application**14%
*“The software to program it was poor”*
**Instructions/User Manual/Troubleshooting**7%
*“Instructions are not well written and confusing”*
**Signal Strength**6%
*“The included antenna is crap”*
**Ease Of Use**4%
*“They are a little bit too complicated for me”*
**Connectivity-Overall**4%
*“I haven't been able to reliably connect”*
**Quality-Overall**3%
*“the quality is dependent on the station itself”*
**Functionality-Overall**3%
*“Radio does not work”*
**Microphone**2%
*“In Picture 2 the mic hole is below the number 0”*
**GPS**2%
*“no GPS menu”*
**Charging**2%
*“takes a few days of normal use to run down to have to recharge it again”*
### **Top return reasons **
**Functionality-Overall**15%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**7%
**Software/Application**6%
**Signal Strength**6%
**Connectivity-Overall**6%
**Defective Material/Parts**5%
**Range**5%
**Value For Money**4%
**Ease Of Use**3%
## **Common questions**
- **Is dmr radio profitable to sell on Amazon United States?**
- The niche generates $780K/yr across 25 tracked products. 15 of 19 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dmr radio niche?**
- 4 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dmr radio?**
- Top complaints mined from reviews: Software/Application, Instructions/User Manual/Troubleshooting, Signal Strength. The return rate is 4.2%.
- **When does demand for dmr radio peak?**
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the dmr radio niche?**
- Listings span $50.75–$285.39; the average listing price is $94.51 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.
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