---
title: "Direct Burial Ethernet Cable — $465K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/direct-burial-ethernet-cable"
last_updated: "2026-08-06T18:47:39.166Z"
locale: en
meta:
description: "Niche score 49/100 · $465K/yr market · 117K searches/yr · $88.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $465K/yr market · 117K searches/yr · $88.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Direct Burial Ethernet Cable — $465K/yr Amazon US Niche (2026) - Flapen"
---
# **direct burial ethernet cable**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 58Growth 50Conversion 54Competition 43Returns 56Price range 32Avg price 79Brand share 51Review moat 39Quality gap 25
**Avg price**
**Great****$88.59**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$465K**
$465K/yr · 117K searches
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+20.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,601.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$9.69–$275.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, direct burial ethernet cable is a $465K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **direct burial ethernet cable market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$532K–$709K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 91%
**Open market**
**19%**
- GEARit24% - VOIETOLT20% - DRIPSTONE15% - TRUE CABLE9% - Cable Matters7% - Jadaol7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/direct-burial-ethernet-cable/trend)
## **Top direct burial ethernet cable search terms**
- **cat6 outdoor cable**13K/yr+35.7%2.8% conv. - **cat 6 outdoor ethernet cable**16K/yr+18.4%3.6% conv. - **outdoor cat6 cable**16K/yr+22.0%3.5% conv. - **outdoor cat 6 ethernet cable**12K/yr+22.7%4.2% conv. - **outdoor cat6**13K/yr+15.4%3.4% conv. - **outdoor cat6 ethernet cable**7K/yr+53.1%3.8% conv. - **cat6 outdoor ethernet cable**11K/yr+16.8%3.2% conv. - **outdoor cat 6**6K/yr+14.3%4.0% conv. - **cat6 outdoor**5K/yr+11.4%2.5% conv. - **outdoor cat 6 cable**5K/yr+19.9%3.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/direct-burial-ethernet-cable/search-terms)
## **Top direct burial ethernet cable products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$93K30%$139K40%$186K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VOIETOLT Cat 6 Outdoor Ethernet Cable 100 ft 24AWG 10Gbps Cat6 Cable Cord Waterproof Direct Burial LLDPE UV Jacket Internet Network Cable with 20 Ties Support POE Cat6 Cat5e Cat5 CCA UTP for PC**VOIETOLT**$20.74**4.6★2,472 rev](https://www.amazon.com/dp/B0C3RDDQJ1) [2**Dripstone CAT6 Direct Burial Ethernet Cable 23AWG Solid CCA UTP Waterproof HDPE Insulated Polyethylene (PE) Jacket for Indoor/Outdoor Installations (Black - 1000ft)**DRIPSTONE**$141.24**4.6★652 rev](https://www.amazon.com/dp/B07BW7CHWB) [3**GEARit Cat6 Ethernet Cable 150ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black**GEARit**$35.53**4.6★7,794 rev](https://www.amazon.com/dp/B08P2SVTW7) [4**Cable Matters 10Gbps UV Resistant 23AWG Outdoor Cat6 Ethernet Cable 500ft Solid Bare Copper UTP 550MHz Bulk Weatherproof Cable for PoE IP Cameras**Cable Matters**$145.97**4.7★34 rev](https://www.amazon.com/dp/B0DSPH8NFW) [5**celertec CAT6 Outdoor Cable 500ft 23AWG Solid Bare Copper Unshielded Twisted Pair (UTP) UV Resistant Weatherproof CMX ETL Listed 550MHz Bulk Ethernet Cable Wooden Spool- Black**celertec**$138.17**4.7★284 rev](https://www.amazon.com/dp/B087Q56TL6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cable Matters 10Gbps UV Resistant 23AWG Outdoor Cat6 Ethernet Cable 500ft Solid Bare Copper UTP 550MHz Bulk Weatherproof Cable for PoE IP Cameras**Cable Matters**$145.97**34 rev1y ago](https://www.amazon.com/dp/B0DSPH8NFW) [**JARNHNG Cat6 Ethernet Cable 500ft - 26AWG UTP Bulk Spool Direct Burial Rated UV Resistant & Weatherproof Wire for Security Camera Signal Transmission & LAN (Connectors Not Included)**JARNHNG**$65.13**1,432 rev1y ago](https://www.amazon.com/dp/B0DP24BRHB) [**Cat6a Ethernet Cable Slim 100ft Outdoor&Indoor 28AWG Pure Copper Cat6 Internet Cable for Waterproof & Direct Burial Flexible Cat6 Ethernet Cable 10G 550MHZ Cat 6 Network cable for Indoor Black**Sokqovt**$13.47**1,190 rev2y ago](https://www.amazon.com/dp/B0D8SDWDQV) [![Jadaol [UL Listed] Cat6 Ethernet Cable 50ft with Clips Outdoor&Indoor 10Gbps 24AWG Pure Copper Compatible with Cat8/Cat7(1ft 3ft 5ft 10ft 15ft 20ft 25ft 30ft 35ft 50ft 60ft 75ft 100ft 150ft 200ft)](https://m.media-amazon.com/images/I/51qGnljm88L.jpg)**Jadaol \[UL Listed\] Cat6 Ethernet Cable 50ft with Clips Outdoor&Indoor 10Gbps 24AWG Pure Copper Compatible with Cat8/Cat7(1ft 3ft 5ft 10ft 15ft 20ft 25ft 30ft 35ft 50ft 60ft 75ft 100ft 150ft 200ft)**Jadaol**$17.78**679 rev2y ago](https://www.amazon.com/dp/B0CSG19YQZ) [**Jadaol Cat 6 Ethernet Cable 25 ft Outdoor&Indoor Support Cat8/7 Network LAN Cable 10Gbps RJ45 Cat6 Patch Cord 24AWG Pure Copper Internet Cable for Router Modem Switch PoE Gaming Black**Jadaol**$9.84**679 rev2y ago](https://www.amazon.com/dp/B0CSFYN95B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jadaol Cat 6 Ethernet Cable 25 ft Outdoor&Indoor Support Cat8/7 Network LAN Cable 10Gbps RJ45 Cat6 Patch Cord 24AWG Pure Copper Internet Cable for Router Modem Switch PoE Gaming Black**Jadaol**$9.84**4.6★**▲ 129%**](https://www.amazon.com/dp/B0CSFYN95B) [**JARNHNG Cat6 Ethernet Cable 500ft - 26AWG UTP Bulk Spool Direct Burial Rated UV Resistant & Weatherproof Wire for Security Camera Signal Transmission & LAN (Connectors Not Included)**JARNHNG**$65.13**4.6★**▲ 103%**](https://www.amazon.com/dp/B0DP24BRHB) [**Ultra Clarity Cables Cat 6 Ethernet Cable 100 ft Outdoor&Indoor 10Gbps Ethernet Cable High Speed Cat6 Cable RJ45 LAN Internet Cable for Computer Router Modem PS4/5 Xbox Gaming - Black**Ultra Clarity Cables**$16.79**4.7★**▲ 94%**](https://www.amazon.com/dp/B07D7RVL65) [**GEARit Cat6 Outdoor Ethernet Cable (250ft) 23AWG Pure Copper FTP LLDPE Waterproof Direct Burial In-Ground UV Resistant POE Network LAN Internet Cat 6 Cat6 Cable - 250 Feet**GEARit**$63.40**4.8★**▲ 74%**](https://www.amazon.com/dp/B0874CWD41) [**GEARit Cat6 Ethernet Cable 150ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black**GEARit**$35.53**4.6★**▲ 70%**](https://www.amazon.com/dp/B08P2SVTW7)
**~~View all trending →~~**
## **What buyers say about direct burial ethernet cable**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“First the quality of the cable is nice”*
**Advertised Vs Actual Product**19%
*“As advertised”*
**Value For Money**13%
*“Great value”*
**Connectivity-Overall**10%
*“Stable connection”*
**Durability**3%
*“Very durable”*
**Strength**3%
*“The cable feels sturdy”*
**Thickness**2%
*“Extra thick and was the exact length needed for my project”*
**Length**2%
*“Worked for what we needed, great length”*
**Ease Of Use**2%
*“Easy to use”*
**Weight Heavy**2%
*“The heavier jacket feels durable”*
### **What buyers complain about **
**Connectivity-Overall**15%
*“I get a poor connection on at least 1 pair of wires”*
**Durability**11%
*“breaks VERY easily”*
**Functionality-Overall**11%
*“Non functioning over time”*
**Quality-Overall**9%
*“Absolute garbage”*
**Thickness**6%
*“This wire is thicker”*
**Rope/Wire Tangling**5%
*“Six tiny copper strands per wire”*
**Material Quality**3%
*“Cheap Aluminum Cable”*
**Advertised Vs Actual Product**3%
*“Fake advertising”*
**Compatibility-Overall**2%
*“Not working with my PS5”*
**Size-Overall**2%
*“even when it was perfect. wrong tool for the size”*
### **Top return reasons **
**Length**27%
**Compatibility-Overall**12%
**Functionality-Overall**12%
**Connectivity-Overall**11%
**Size-Overall**7%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Color**2%
## **Common questions**
- **Is direct burial ethernet cable profitable to sell on Amazon United States?**
- The niche generates $465K/yr across 28 tracked products. 90-day search growth is +20.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the direct burial ethernet cable niche?**
- 14 brands and 23 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in direct burial ethernet cable?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 2.8%.
- **When does demand for direct burial ethernet cable peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the direct burial ethernet cable niche?**
- Listings span $9.69–$275.16; the average listing price is $88.59 (sweet spot $15–$100). The average incumbent carries 2,602 reviews — the moat a new listing must climb.
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