---
title: "Direct Burial Cat6 — $354K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/direct-burial-cat6"
last_updated: "2026-08-07T16:59:31.339Z"
locale: en
meta:
description: "Niche score 47/100 · $354K/yr market · 88K searches/yr · $100.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $354K/yr market · 88K searches/yr · $100.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Direct Burial Cat6 — $354K/yr Amazon US Niche (2026) - Flapen"
---
# **direct burial cat6**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 63Conversion 50Competition 49Returns 62Price range 31Avg price 75Brand share 14Review moat 40Quality gap 24
**Avg price**
**Great****$100.47**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+40.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$354K**
$354K/yr · 88K searches
**Conversion**
**Good****4.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,495.54**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$20.74–$275.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, direct burial cat6 is a $354K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Apr–Aug. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **direct burial cat6 market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$402K–$502K**
- units × avg price
- **Conversion rate**
- **4.0%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**4%**
- GEARit52% - TRUE CABLE21% - DRIPSTONE13% - VOIETOLT6% - VIVO3% - UbiGear2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +40.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Aug · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/electronics/direct-burial-cat6/trend)
## **Top direct burial cat6 search terms**
- **direct burial ethernet cable**19K/yr+130.1%1.5% conv. - **direct burial cat6**24K/yr+31.6%4.4% conv. - **cat 6 direct burial cable**7K/yr+40.8%4.4% conv. - **gearit**8K/yr+4.0%0.4% conv. - **gearit cat 6 ethernet cable**6K/yr+6.9%3.8% conv. - **direct bury cat 6 ethernet cable**5K/yr+19.0%6.6% conv. - **cat6 direct burial cable**5K/yr-4.4%5.1% conv. - **underground ethernet cable**4K/yr+24.7%3.0% conv. - **direct burial cat 6**3K/yr+72.4%4.3% conv. - **direct bury ethernet cable**3K/yr+11.8%4.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/direct-burial-cat6/search-terms)
## **Top direct burial cat6 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$35K15%$53K20%$71K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GEARit Cat6 Ethernet Cable 150ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black**GEARit**$35.53**4.6★7,794 rev](https://www.amazon.com/dp/B08P2SVTW7) [2**Dripstone CAT6 Direct Burial Ethernet Cable 23AWG Solid CCA UTP Waterproof HDPE Insulated Polyethylene (PE) Jacket for Indoor/Outdoor Installations (Black - 1000ft)**DRIPSTONE**$141.24**4.6★652 rev](https://www.amazon.com/dp/B07BW7CHWB) [3**GEARit Cat6 Ethernet Cable 200ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black**GEARit**$39.18**4.6★7,794 rev](https://www.amazon.com/dp/B08P2QXQL5) [4**GEARit Cat6 Outdoor Ethernet Cable (250ft) 23AWG Pure Copper FTP LLDPE Waterproof Direct Burial In-Ground UV Resistant POE Network LAN Internet Cat 6 Cat6 Cable - 250 Feet**GEARit**$63.40**4.8★233 rev](https://www.amazon.com/dp/B0874CWD41) [5**GEARit Cat6 Ethernet Cable 250ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black**GEARit**$47.06**4.6★7,794 rev](https://www.amazon.com/dp/B08P2TJ227)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GEARit RJ45 Cat-6 Ethernet Patch Cable DIY Bulk Kit (10 RJ45 & 10 Boot) 10Gpb Transfer Speed Gold-Plated Connectors Copper Clad Outdoor UV Resistant Direct Burial Waterproof 500 Foot Black**GEARit**$84.11**7,794 rev3y ago](https://www.amazon.com/dp/B0CCKB5KV5) [**Cat 6 Outdoor Ethernet Cable 500ft (30 RJ45) FTP Cat 6 Shielded Ethernet Cable Bulk Heavy Duty 23AWG Direct Burial In-Ground POE Waterproof UV Resistant Cat6 Cables 500 feet for Router Gaming**MEIPEK**$93.66**2,393 rev3y ago](https://www.amazon.com/dp/B0CB8JB73C) [**VOIETOLT Cat 6 Outdoor Ethernet Cable 100 ft 24AWG 10Gbps Cat6 Cable Cord Waterproof Direct Burial LLDPE UV Jacket Internet Network Cable with 20 Ties Support POE Cat6 Cat5e Cat5 CCA UTP for PC**VOIETOLT**$20.74**2,472 rev3y ago](https://www.amazon.com/dp/B0C3RDDQJ1) [**GearIT 4 Channel Snake (2ft Breakout Cable) 3Pin XLR to Ethercon RJ45 Cat5/Cat6 Ethernet Extender - 4 XLR (2 Male 2 Female) for Live Stage Sound Lighting Audio Recording Studio**GEARit**$70.90**179 rev3y ago](https://www.amazon.com/dp/B0BSR7R72B) [**300FT Cat6 Outdoor Ethernet Cable In-Ground Heavy Duty Direct Burial 24AWG CCA Patch Cord POE UTP Waterproof LLDPE UV Resistant Network Internet LAN Cat 6 Cable 300 Feet with 25 Cable Ties**ecjtu**$47.94**662 rev4y ago](https://www.amazon.com/dp/B0B13T1YSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GEARit Cat6 Outdoor Ethernet Cable (250ft) 23AWG Pure Copper FTP LLDPE Waterproof Direct Burial In-Ground UV Resistant POE Network LAN Internet Cat 6 Cat6 Cable - 250 Feet**GEARit**$63.40**4.8★**▲ 109%**](https://www.amazon.com/dp/B0874CWD41) [**GEARit RJ45 Cat-6 Ethernet Patch Cable DIY Bulk Kit (10 RJ45 & 10 Boot) 10Gpb Transfer Speed Gold-Plated Connectors Copper Clad Outdoor UV Resistant Direct Burial Waterproof 500 Foot Black**GEARit**$84.11**4.6★**▲ 73%**](https://www.amazon.com/dp/B0CCKB5KV5) [**GEARit Cat6 Ethernet Cable 100ft Direct Burial Outdoor Cat 6 Cable 24AWG High Speed Up to 10Gbps/550 MHz LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Internet Cable for Router- Black**GEARit**$25.18**4.6★**▲ 71%**](https://www.amazon.com/dp/B08P2SW48K) [**GEARit Cat6 Ethernet Cable 200ft Outdoor Direct Burial Cat 6 Cable 24AWG High Speed Up to 10Gbps LLDPE (PE) UV-Resistant Waterproof Jacket CCA RJ45 Network Internet Cable for Router- Black**GEARit**$39.18**4.6★**▲ 61%**](https://www.amazon.com/dp/B08P2QXQL5) [**VIVO Waterproof 1 000ft Bulk Cat6 Wire CCA Ethernet Cable 23 AWG UTP Pull Box Outdoor Direct Burial Black CABLE-V007**VIVO**$95.11**4.4★**▲ 59%**](https://www.amazon.com/dp/B00AWQ13R6)
**~~View all trending →~~**
## **What buyers say about direct burial cat6**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Good quality and arrived quickly”*
**Advertised Vs Actual Product**18%
*“as advertised”*
**Value For Money**17%
*“Best price”*
**Connectivity-Overall**6%
*“Good Quality Good connectivity Good Thickness”*
**Strength**4%
*“Good heavy duty cable”*
**Durability**3%
*“Very durable”*
**Compatibility-Overall**3%
*“compatibility is good”*
**Thickness**3%
*“The cable was of a thick and good quality”*
**Ease Of Use**2%
*“Easy to run”*
**Weight Heavy**2%
*“Heavy duty”*
### **What buyers complain about **
**Connectivity-Overall**10%
*“I get a poor connection on at least 1 pair of wires”*
**Durability**9%
*“Stopped working after only 4 months”*
**Quality-Overall**9%
*“not that strong compared to other quality brands”*
**Functionality-Overall**8%
*“Didnt work for me”*
**Rope/Wire Tangling**8%
*“Well, this is exactly what happened after about 150ft, and it got tangled badly”*
**Thickness**7%
*“This wire is thicker”*
**Material Quality**4%
*“Cheap material”*
**Socket/Port/Plug**4%
*“The connector just slid right off exposing the wires”*
**Value For Money**4%
*“Such an expensive item for nothing”*
**Compatibility-Overall**3%
*“Not working with my PS5”*
### **Top return reasons **
**Length**19%
**Compatibility-Overall**15%
**Connectivity-Overall**12%
**Functionality-Overall**11%
**Size-Overall**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Color**3%
**Quality-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is direct burial cat6 profitable to sell on Amazon United States?**
- The niche generates $354K/yr across 24 tracked products. 90-day search growth is +40.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the direct burial cat6 niche?**
- 9 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in direct burial cat6?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 2.5%.
- **When does demand for direct burial cat6 peak?**
- Demand peaks in Mar–Apr–Aug; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the direct burial cat6 niche?**
- Listings span $20.74–$275.16; the average listing price is $100.47 (sweet spot $15–$100). The average incumbent carries 2,496 reviews — the moat a new listing must climb.
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