---
title: "Dell Precision — $3.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/dell-precision"
last_updated: "2026-08-05T23:04:20.441Z"
locale: en
meta:
description: "Niche score 59/100 · $3.6M/yr market · 454K searches/yr · $1711.19 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $3.6M/yr market · 454K searches/yr · $1711.19 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Dell Precision — $3.6M/yr Amazon US Niche (2026) - Flapen"
---
# **dell precision**
**Launch it**
A $3.6M/yr market growing +26.5% this quarter with returns at 0.8% — clears our launch bar.
Market size 96Growth 54Conversion 6Competition 83Returns 96Price range 0Avg price 0Brand share 4Review moat 100Quality gap 87
**Review moat**
**Incredible****5.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 454K searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Growth**
**Good****+26.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$1711.19**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$76.38–$5078.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, dell precision is a $3.6M/yr Amazon United States market (454K searches/yr). The top 5 brands hold 98% of demand. Verdict: Launch it — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dell precision market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$3.4M–$4.3M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#3,629**
- **Page quality**
- **0%**
- **Prime**
- **21%**
- **Sponsored**
- **46%**
- **Out of stock**
- **16.0%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**7 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 66%
**Open market**
**1%**
- Dell45% - Lenovo38% - ist computers11% - ME2 MichaelElectronics23% - Smatree2% - Basrdis1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 33 weeks — +26.5% search growth over the last 90 days.
13K8KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/dell-precision/trend)
## **Top dell precision search terms**
- **dell precision**94K/yr+54.4%0.1% conv. - **dell precision laptop**75K/yr-4.3%0.3% conv. - **lenovo thinkpad p16**36K/yr+47.6%0.4% conv. - **thinkpad p16**29K/yr+21.4%0.2% conv. - **lenovo thinkpad p16 gen 3**18K/yr+62.0%0.2% conv. - **dell precision 5690**26K/yr+0.2%0.2% conv. - **laptop workstation**27K/yr-12.6%0.1% conv. - **dell precision 7680**12K/yr+62.6%0.6% conv. - **dell precision 5570**13K/yr+28.6%0.5% conv. - **lenovo p16**15K/yr+24.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/dell-precision/search-terms)
## **Top dell precision products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$107K6%$215K9%$322K12%$429K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lenovo ThinkPad P16s Gen 4 with OLED 4K Dolby Vision 100%DCI-P3 Touchscreen**Lenovo**$1652.80**4.6★18 rev](https://www.amazon.com/dp/B0FHJ783CQ) [2**Lenovo ThinkPad P16 Gen 2 Intel Core i7-14700HX 20C 16 WQUXGA (3840 x 2400) 800 nits 60Hz 32GB RAM DDR5 1TB SSD NVIDIA RTX 2000 Backlit KYB Fingerprint Reader Windows Pro**Lenovo**$2228.03**4.3★10 rev](https://www.amazon.com/dp/B0D8MVHPZ8) [3**Dell Precision 3561 15.6 FHD I7 11800h 32GB 512GB SSD Quadro T1200**Dell**$530.02**3.3★17 rev](https://www.amazon.com/dp/B09ZNK6W4Q) [4**Dell Precision 7000 7680 Mobile Workstation Laptop (NVIDIA RTX 2000 Ada 8GB 16 FHD+ Intel Core i7-13850HX (> Ultra 9-185H) 64GB LPCAMM2 DDR5 1TB SSD) Pro Max for Designer Engineer Win 11 Pro**ist computers**$2519.04**5.0★8 rev](https://www.amazon.com/dp/B0GRGNFVYH) [5**Dell Precision 5570 Workstation Mobile Laptop PC 15-in UHD Touschscreen Intel Core i7-12th Gen 32GB Ram DDR5 +1TB NVMe RTX A2000 8GB Webcamera Win 11 Pro (Renewed).**Dell**$905.93**4.2★8 rev](https://www.amazon.com/dp/B0G1CXXTQT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dell Precision 7680 Mobile Workstation Laptop (16 OLED 4K UHD+ Touchscreen NVIDIA RTX 1000 Ada 6GB Intel 14-Core i5-13600HX (> Ultra 7-155H) 32GB DDR5 1TB SSD) Pro Max for Engineer Win 11 Pro**ist computers**$1606.52**1 rev2mo ago](https://www.amazon.com/dp/B0H1WHG7DR) [**Dell Precision 5570 Workstation Mobile Laptop 15-in UHD Touschscreen Intel Core i7-12th Gen 32GB Ram DDR5 512GB NVMe Fingerprint Reader RTX A2000 8GB Webcam Win 11 Pro (Renewed)**Dell**$825.56**5 rev3mo ago](https://www.amazon.com/dp/B0GTWFKFJ4) [**Lenovo ThinkPad P16 Gen 3 Laptop - Intel Core Ultra 7 255HX 32GB RAM 1TB SSD RTX PRO 2000 Blackwell 8GB (GDDR7) Windows 11 Pro 16 WQUXGA IPS 16:10 800 nits Non-Touch (21RQ001TUS)**Lenovo**$2614.02**0 rev4mo ago](https://www.amazon.com/dp/B0GTMJMZPC) [**Lenovo ThinkPad P16 Gen 3 Laptop - Intel Core Ultra 7 255HX 32GB RAM 1TB SSD RTX PRO 1000 Blackwell 8GB (GDDR7) Windows 11 Pro 16 WQUXGA (1920x1200) IPS 16:10 800 nits Non-Touch (21RQ0012US)**Lenovo**$3060.93**1 rev4mo ago](https://www.amazon.com/dp/B0H3X36LKK) [**Dell Precision 7000 7680 Mobile Workstation Laptop (NVIDIA RTX 2000 Ada 8GB 16 FHD+ Intel Core i7-13850HX (> Ultra 9-185H) 64GB LPCAMM2 DDR5 1TB SSD) Pro Max for Designer Engineer Win 11 Pro**ist computers**$2519.04**8 rev4mo ago](https://www.amazon.com/dp/B0GRGNFVYH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lenovo ThinkPad P16 Gen 3 Laptop - Intel Core Ultra 7 255HX 32GB RAM 1TB SSD RTX PRO 1000 Blackwell 8GB (GDDR7) Windows 11 Pro 16 WQUXGA (1920x1200) IPS 16:10 800 nits Non-Touch (21RQ0012US)**Lenovo**$3060.93**5.0★**▲ 105%**](https://www.amazon.com/dp/B0H3X36LKK) [**Lenovo ThinkPad P16 Gen 3 Intel Core Ultra 7 255HX 20C 16 WQUXGA (3840 x 2400) Non-Touch 800 nits 64GB RAM 1TB SSD NVIDIA RTX PRO 2000 Blackwell Backlit KYB Windows Pro**Lenovo**$3498.40**0.0★**▲ 105%**](https://www.amazon.com/dp/B0GVGHFZWR) [**Dell Precision 7680 Mobile Workstation Laptop (16 OLED 4K UHD+ Touchscreen NVIDIA RTX 1000 Ada 6GB Intel 14-Core i5-13600HX (> Ultra 7-155H) 32GB DDR5 1TB SSD) Pro Max for Engineer Win 11 Pro**ist computers**$1606.52**1.0★**▲ 105%**](https://www.amazon.com/dp/B0H1WHG7DR) [**Dell Precision 5570 Workstation Mobile Laptop 15-in UHD Touschscreen Intel Core i7-12th Gen 32GB Ram DDR5 512GB NVMe Fingerprint Reader RTX A2000 8GB Webcam Win 11 Pro (Renewed)**Dell**$825.56**4.2★**▲ 102%**](https://www.amazon.com/dp/B0GTWFKFJ4) [**Smatree Laptop Shoulder Case for 16.3 inch DELL XPS 16 for 16 inch Precision 5690/5680 for 15.6inch XPS 15 for 15.6inch Precision 5570/3591/3590/3581/3580/3571/3570 Laptop Bag with Handle**Smatree**$76.38**4.5★**▲ 100%**](https://www.amazon.com/dp/B0F1N4LNH2)
**~~View all trending →~~**
## **What buyers say about dell precision**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great value”*
**Quality-Overall**13%
*“Excellent product”*
**Advertised Vs Actual Product**13%
*“Product as advertised”*
**Strength**9%
*“Sturdy and a powerhouse, definitely worth it”*
**Functionality-Overall**7%
*“The Benfie work good”*
**Assembly/Installation**6%
*“Setup easy”*
**Computation Performance**3%
*“This laptop is fast”*
**Software/Application**3%
*“Great application for student enrolling in”*
**Touch/Button Controls**3%
*“nice to have the num pad, touch screen and very light weight for the performance”*
**Data Transfer Speed**3%
*“Great computer and very glad I got the 64g memory option”*
### **What buyers complain about **
**Advertised Vs Actual Product**22%
*“The photos are a bit misleading though”*
**Functionality-Overall**12%
*“It constantly won't boot”*
**Quality-Overall**11%
*“Trash”*
**Charging**6%
*“Battery is shot”*
**Design-Overall**6%
*“The aesthetics are poor”*
**Software/Application**6%
*“This malware immediately took over the operating system as soon as I logged into Windows”*
**Value For Money**6%
*“Waste of money, junk”*
**Product Condition**5%
*“the unit was refurbished”*
**Size-Overall**2%
*“The trackpad is a little too large”*
**Connectivity-Overall**2%
*“Having problems connecting to other devices, otherwise fine”*
### **Top return reasons **
**Functionality-Overall**15%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**9%
**Weight Heavy**6%
**Size-Overall**6%
**Heating**5%
**Touch Screen**5%
**Value For Money**4%
**Product Condition**4%
**Software/Application**4%
## **Common questions**
- **Is dell precision profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 61 tracked products. 23 of 31 products launched in the last 360 days are still selling. 90-day search growth is +26.5%. Flapen's verdict: Launch it (59/100).
- **How competitive is the dell precision niche?**
- 7 brands and 127 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dell precision?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Quality-Overall. The return rate is 0.8%.
- **What does it cost to enter the dell precision niche?**
- Listings span $76.38–$5078.06; the average listing price is $1711.19 (sweet spot $15–$100). The average incumbent carries 6 reviews — the moat a new listing must climb.
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