---
title: "Dell 2 in 1 Laptop — $3.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/dell-2-in-1-laptop"
last_updated: "2026-08-11T13:45:11.806Z"
locale: en
meta:
description: "Niche score 52/100 · $3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $3.4M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dell 2 in 1 Laptop — $3.4M/yr Amazon US Niche (2026) - Flapen"
---
# **dell 2 in 1 laptop**
**Worth a look**
Shows a thin review moat (33 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 96Growth 51Conversion 5Competition 78Returns 88Price range 1Avg price 0Brand share 0Review moat 98Quality gap 35
**Review moat**
**Incredible****32.52**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 791K searches
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Growth**
**Good****+21.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$77.63–$2176.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$1061.21**
avg listing price — sweet spot $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, dell 2 in 1 laptop is a $3.4M/yr Amazon United States market (791K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dell 2 in 1 laptop market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$3.2M–$4.2M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,471**
- **Page quality**
- **0%**
- **Prime**
- **27%**
- **Sponsored**
- **55%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**5 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**0%**
- Lenovo90% - ME2 MichaelElectronics24% - ist computers3% - Dell2% - Smatree1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +21.7% search growth over the last 90 days.
30K20KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/electronics/dell-2-in-1-laptop/trend)
## **Top dell 2 in 1 laptop search terms**
- **lenovo yoga 7i**252K/yr+30.1%0.4% conv. - **lenovo yoga 9i**146K/yr-0.8%0.2% conv. - **lenovo ideapad slim 5**68K/yr+129.5%0.2% conv. - **lenovo yoga 7**70K/yr-6.0%0.1% conv. - **lenovo ideapad flex 5**34K/yr+19.4%0.1% conv. - **ideapad slim 3**27K/yr+13.6%0.1% conv. - **lenovo yoga 7 2 in 1**28K/yr-21.1%0.4% conv. - **lenovo yoga slim 7x**22K/yr+27.1%0.3% conv. - **lenovo 2 in 1**17K/yr+84.2%0.0% conv. - **dell 2 in 1 touchscreen laptop**25K/yr-7.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/dell-2-in-1-laptop/search-terms)
## **Top dell 2 in 1 laptop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$168K10%$336K15%$503K20%$671K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lenovo Yoga 7i 2-in-1 Laptop 16 2K Touchscreen Display Core Ultra 7 155U (Up to 4.80 GHz) 16GB DDR5 1TB PCIe SSD Wi-Fi 6E Backlit KB FP Reader TB 4 Webcam Keypad PDG HDMI Win 11 Pro**Lenovo**$810.24**4.6★220 rev](https://www.amazon.com/dp/B0D7NVS6RV) [2**Lenovo 2025 IdeaPad Slim 5 Laptop 16 WUXGA 1920 x 1200 AMD Ryzen AI 7 350 AMD Radeon 860M Graphics 16GB DDR5 512GB SSD Wi-Fi 7 Windows 11 Pro Bluetooth 5.4 Backlit KB 1080p + IR Camera Touchscreen**Lenovo**$754.19**5.0★5 rev](https://www.amazon.com/dp/B0FKH17QFG) [3**Lenovo 2022 Yoga 7i 2-in-1 16 2.5K Touch Premium Laptop | Intel Core i5-1240P | Backlit Keyboard | Fingerprint | Windows 11 | with Stylus Pen Bundle (Gray 8GB RAM | 256GB SSD)**Lenovo**$641.65**4.3★55 rev](https://www.amazon.com/dp/B09MW51WT3) [4**Lenovo Yoga 7 2-in-1 Laptop 14AKP10 - AMD Ryzen AI 5 340 Copilot PC - 14 WUXGA OLED Touch Display 16GB Memory 1TB SSD Yoga Pen Wi-Fi 7 FP Reader and Win 11 Home 83JR0003US**Lenovo**$858.86**4.4★14 rev](https://www.amazon.com/dp/B0G6LS2VBD) [5**Lenovo Slim 7i Aura Edition - 2025 - Copilot+ PC - Core Ultra 7 Processor 256V - 14 WUXGA OLED Display - 16 GB Memory - 1 TB Storage - Luna Grey**Lenovo**$1080.82**4.4★66 rev](https://www.amazon.com/dp/B0DTC5N26L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lenovo Yoga Slim 7X AI PC Laptop 14.5 3K OLED 90Hz Touch Snapdragon X Elite 12-Core 45 Tops NPU 16GB LPDDR5X 1TB SSD Win 11 Pro WiFi 7 Backlit KB FHD IR Cam with E-Shutter**Lenovo**$1014.10**6 rev2mo ago](https://www.amazon.com/dp/B0H15CRX7Z) [**Lenovo 2026 IdeaPad Slim 3 Laptop - Intel Core i5-13420H 15.3 FHD Anti-Glare Display 16GB DDR5 RAM 256GB SSD Office 365 AI-Powered Copilot Lightweight for Students & Professionals Slate**Lenovo**$630.76**17 rev3mo ago](https://www.amazon.com/dp/B0GWMN5PR8) [**Lenovo Yoga 7i 2 in 1 Laptop Touchscreen Computer 16 2K IPS Touch Screen Convertible Copilot+ AI PC Intel Core Ultra 5 16GB DDR5 1TB SSD Windows 11 Pro Backlit Keyboard Fingerprint Thunderbolt**Lenovo**$1206.00**2 rev4mo ago](https://www.amazon.com/dp/B0GPWLVHG6) [**Lenovo IdeaPad Slim 5i 16 Touchscreen Laptop Intel Core 7 240H WUXGA (1920 x 1200) Windows 11 Home 16GB RAM 1TB SSD Backlit Keyboard Cosmic Blue - 83J1002KUS**Lenovo**$770.74**1 rev5mo ago](https://www.amazon.com/dp/B0GM3FWCG9) [**Lenovo Yoga 7i 2-in-1 16 2K Touchscreen Laptop Intel Ultra 5 226V 16GB LPDDR5X 1.5TB Storage(512GB SSD & 1TB Docking Station) Intel Arc Graphics Backlit Keyboard Fingerprint Win 11 Gray**Lenovo**$997.18**1 rev5mo ago](https://www.amazon.com/dp/B0GJZYX2B6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lenovo 2026 IdeaPad Slim 3 Laptop - Intel Core i5-13420H 15.3 FHD Anti-Glare Display 16GB DDR5 RAM 256GB SSD Office 365 AI-Powered Copilot Lightweight for Students & Professionals Slate**Lenovo**$630.76**4.3★**▲ 138%**](https://www.amazon.com/dp/B0GWMN5PR8) [**Lenovo Yoga Slim 7X AI PC Laptop 14.5 3K OLED 90Hz Touch Snapdragon X Elite 12-Core 45 Tops NPU 16GB LPDDR5X 1TB SSD Win 11 Pro WiFi 7 Backlit KB FHD IR Cam with E-Shutter**Lenovo**$1014.10**5.0★**▲ 137%**](https://www.amazon.com/dp/B0H15CRX7Z) [**Lenovo IdeaPad Slim 5i 16 Touchscreen Laptop Intel Core 7 240H WUXGA (1920 x 1200) Windows 11 Home 16GB RAM 1TB SSD Backlit Keyboard Cosmic Blue - 83J1002KUS**Lenovo**$770.74**5.0★**▲ 135%**](https://www.amazon.com/dp/B0GM3FWCG9) [**Lenovo Yoga 7i 2 in 1 Laptop Touchscreen Computer 16 2K IPS Touch Screen Convertible Copilot+ AI PC Intel Core Ultra 5 16GB DDR5 1TB SSD Windows 11 Pro Backlit Keyboard Fingerprint Thunderbolt**Lenovo**$1206.00**5.0★**▲ 125%**](https://www.amazon.com/dp/B0GPWLVHG6) [**Lenovo Yoga 7i 2-in-1 16 2K Touchscreen Laptop Intel Ultra 5 226V 16GB LPDDR5X 1.5TB Storage(512GB SSD & 1TB Docking Station) Intel Arc Graphics Backlit Keyboard Fingerprint Win 11 Gray**Lenovo**$997.18**5.0★**▲ 121%**](https://www.amazon.com/dp/B0GJZYX2B6)
**~~View all trending →~~**
## **What buyers say about dell 2 in 1 laptop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Best quality”*
**Value For Money**14%
*“Worth it”*
**Design-Overall**8%
*“well built”*
**Touch/Button Controls**7%
*“great touch sensor”*
**Advertised Vs Actual Product**7%
*“works as it should”*
**Ease Of Use**6%
*“easy to use”*
**Assembly/Installation**5%
*“setup is brilliant”*
**Battery Life**5%
*“Battery life is solid”*
**Weight Light**4%
*“It's lighter than my other computer”*
**Display Resolution**3%
*“The screen is awesome”*
### **What buyers complain about **
**Advertised Vs Actual Product**13%
*“False advertisement”*
**Touch/Button Controls**9%
*“Poor quality touch screen”*
**Quality-Overall**8%
*“I expected far better quality control”*
**Computation Performance**8%
*“cpu usage is at a constant 100% even with nothing open so it struggles to even run a web page”*
**Compatibility-Overall**6%
*“Good build, not widely compatible”*
**Functionality-Overall**6%
*“noy working”*
**Charging**5%
*“I feel the battery life is not reliable”*
**Camera Quality**5%
*“camera is low quality”*
**Weight Heavy**3%
*“A little heavier than expected”*
**Durability**3%
*“Finger print reader failed in just over a year”*
### **Top return reasons **
**Functionality-Overall**14%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Value For Money**8%
**Weight Heavy**6%
**Computation Performance**5%
**Defective Material/Parts**5%
**Compatibility-Overall**4%
**Software/Application**4%
**Touch Screen**4%
## **Common questions**
- **Is dell 2 in 1 laptop profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 44 tracked products. 26 of 28 products launched in the last 360 days are still selling. 90-day search growth is +21.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the dell 2 in 1 laptop niche?**
- 5 brands and 151 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dell 2 in 1 laptop?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Touch/Button Controls, Quality-Overall. The return rate is 1.3%.
- **When does demand for dell 2 in 1 laptop peak?**
- Demand peaks in Jul–Aug–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the dell 2 in 1 laptop niche?**
- Listings span $77.63–$2176.09; the average listing price is $1061.21 (sweet spot $15–$100). The average incumbent carries 33 reviews — the moat a new listing must climb.
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