---
title: "Decimator — $310K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/decimator"
last_updated: "2026-08-05T23:52:41.859Z"
locale: en
meta:
description: "Niche score 45/100 · $310K/yr market · 27K searches/yr · $350.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $310K/yr market · 27K searches/yr · $350.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decimator — $310K/yr Amazon US Niche (2026) - Flapen"
---
# **decimator**
**Skip it**
Prices mostly outside the sweet spot ($97.75–$1531.56) — this niche doesn't clear our bar today.
Market size 52Growth 37Conversion 41Competition 38Returns 65Price range 0Avg price 23Brand share 24Review moat 97Quality gap 65
**Review moat**
**Incredible****66.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$310K**
$310K/yr · 27K searches
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$350.92**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$97.75–$1531.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, decimator is a $310K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decimator market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$351K–$439K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#1,110**
- **Page quality**
- **0%**
- **Prime**
- **42%**
- **Sponsored**
- **42%**
- **Out of stock**
- **15.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**6%**
- Decimator51% - Excuty20% - Cody James10% - StreamEye6% - Blackmagic Design3% - Kellards3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +9.8% search growth over the last 90 days.
700500Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/decimator/trend)
## **Top decimator search terms**
- **decimator**19K/yr+12.7%1.4% conv. - **decimator md-hx**6K/yr+22.8%1.6% conv. - **decimator md-lx**3K/yr-31.1%5.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/decimator/search-terms)
## **Top decimator products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$31K15%$47K20%$62K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Decimator 12G-CROSS 4K HDMI/SDI Cross Converter with Scaling and Frame Rate Conversion**Excuty**$632.96**4.8★26 rev](https://www.amazon.com/dp/B07XB2GZVR) [2**Decimator MD-LX HDMI/SDI Bidirectional Converter with Deluxe Bundle (5 Items)**Decimator**$147.43**3.1★3 rev](https://www.amazon.com/dp/B08X77HR1P) [3**Decimator DMON-Quad 4-Channel 3G/HD/SD-SDI Quad Split Multiviewer with HDMI Outputs**Decimator**$351.44**4.5★67 rev](https://www.amazon.com/dp/B072NGFDMR) [4**Decimator MD-HX HDMI and SDI Cross Converter with Scaling & Frame Rate Conversion**Decimator**$356.19**4.8★323 rev](https://www.amazon.com/dp/B00QPRGGCS) [5**Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US**Cody James**$182.65**3.5★15 rev](https://www.amazon.com/dp/B0B5DS3G9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Decimator MD-LX HDMI/SDI Bidirectional Converter (4-Pack) with 4X HDMI Cables**StreamEye**$528.29**0 rev7mo ago](https://www.amazon.com/dp/B0G8S8WQW4) [**Decimator MD-LX x2 with 2 HDMI Cables**StreamEye**$256.80**0 rev8mo ago](https://www.amazon.com/dp/B0G36DNSS7) [**Reebok Work ATR Decimator Work Mens Boot 11 2E US Black**Reebok**$97.75**31 rev1y ago](https://www.amazon.com/dp/B0DPGN3N63) [**Kellards Decimator MD-LX HDMI/SDI Bidirectional Converter (2 Pack)**Kellards**$233.01**5 rev3y ago](https://www.amazon.com/dp/B0BVL6CLSL) [**Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US**Cody James**$182.65**15 rev4y ago](https://www.amazon.com/dp/B0B5DS3G9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 8 D(M) US**Cody James**$98.13**3.5★**▲ 180%**](https://www.amazon.com/dp/B0B5DSF34P) [**Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe Brown 14 D(M) US**Cody James**$182.65**3.5★**▲ 178%**](https://www.amazon.com/dp/B0B5DS3G9R) [**Reebok Work ATR Decimator Work Mens Boot 11 2E US Black**Reebok**$97.75**4.4★**▲ 175%**](https://www.amazon.com/dp/B0DPGN3N63) [**Cody James Mens MenS 11 Camo Flag Decimator Work Boot Composite Toe - BCJC0SPW131 10 D(M) US**Cody James**$122.36**3.5★**▲ 158%**](https://www.amazon.com/dp/B09F9NRMSY) [**Decimator 12G-CROSS 4K HDMI/SDI Cross Converter with Scaling and Frame Rate Conversion**Excuty**$632.96**4.8★**▲ 138%**](https://www.amazon.com/dp/B07XB2GZVR)
**~~View all trending →~~**
## **What buyers say about decimator**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Great Product”*
**Signal Strength**25%
*“Awesome for checking signals in a broadcast environment”*
**Value For Money**25%
*“this is the best 200 bucks I have ever spent”*
### **What buyers complain about **
**Color**100%
*“Color loss using the S-Video option”*
### **Top return reasons **
**Compatibility-Overall**21%
**Functionality-Overall**19%
**Value For Money**9%
**Connectivity-Overall**8%
**Defective Material/Parts**8%
**Size-Overall**6%
**Product Condition**6%
**Advertised Vs Actual Product**6%
**Noise Level**4%
**Durability**2%
## **Common questions**
- **Is decimator profitable to sell on Amazon United States?**
- The niche generates $310K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the decimator niche?**
- 9 brands and 83 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in decimator?**
- Top complaints mined from reviews: Color. The return rate is 2.4%.
- **When does demand for decimator peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the decimator niche?**
- Listings span $97.75–$1531.56; the average listing price is $350.92 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.
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