---
title: "Chromecast — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/chromecast"
last_updated: "2026-08-06T02:16:00.225Z"
locale: en
meta:
description: "Niche score 42/100 · $1.3M/yr market · 2.3M searches/yr · $51.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $1.3M/yr market · 2.3M searches/yr · $51.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chromecast — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **chromecast**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 83Growth 23Conversion 14Competition 8Returns 81Price range 92Avg price 93Brand share 0Review moat 44Quality gap 43
**Avg price**
**Great****$51.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$25.60–$102.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 2.3M searches
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,132.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, chromecast is a $1.3M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chromecast market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$2.0M–$2.6M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**480**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- ONN54% - IT'S BRAZILIAN20% - Premium Choice Co13% - Born to Love11% - Google3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/electronics/chromecast/trend)
## **Top chromecast search terms**
- **onn streaming device**472K/yr+22.0%1.8% conv. - **onn 4k pro**524K/yr-55.7%1.4% conv. - **onn**326K/yr+4.9%0.9% conv. - **onn 4k+ pro**87K/yr>1,000%1.5% conv. - **onn tv**219K/yr-2.5%0.3% conv. - **onn 4k**119K/yr-3.2%1.3% conv. - **onn 4k pro streaming device**77K/yr-5.6%1.3% conv. - **onn 4k plus**110K/yr-65.7%1.3% conv. - **onn 4k streaming device**47K/yr+73.2%1.6% conv. - **onn tv box**65K/yr-10.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/chromecast/search-terms)
## **Top chromecast products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$131K20%$262K30%$393K40%$524K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ONN Android TV 4K UHD Streaming Device with Voice Remote Control Google Assistant & High Speed HDMI Cable (100026240) Black**ONN**$35.21**4.5★2,204 rev](https://www.amazon.com/dp/B0B75QMC7X) [2**ITS BRAZILIAN onn 4K Pro Streaming Device Google TV with Gemini* - Ultra-Fast Streaming Stunning 4K UHD 32GB Storage 3GB RAM Dolby Vision & Atmos Find My Remote with Backlight Ethernet Port**IT'S BRAZILIAN**$102.98**4.5★137 rev](https://www.amazon.com/dp/B0GGNGVZQT) [3**ONN Android TV 2K FHD Streaming Stick with Remote Control & Power Adapter WiFi HDMI Chromecast Built-in**ONN**$30.61**4.2★228 rev](https://www.amazon.com/dp/B0B61V76X1) [4**Premium Choice Co Onn 4K Plus Streaming Device with Google TV 16GB Storage 2GB RAM Wi-Fi 6 Dolby Vision & Dolby Atmos Voice Remote 4K UHD**Premium Choice Co**$67.85**4.6★176 rev](https://www.amazon.com/dp/B0GP9Q2PN7) [5**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★10,329 rev](https://www.amazon.com/dp/B06Y54RW6W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**onn. 4K Streaming Device with Google TV 8GB Storage 2GB RAM Ultra HD Smart TV Streaming Player Voice Remote with Google Assistant Fast Wi-Fi Streaming HDMI Media Streamer with Dolby Vision**ONN**$39.08**70 rev4mo ago](https://www.amazon.com/dp/B0GRCYGS64) [**Premium Choice Co Onn 4K Plus Streaming Device with Google TV 16GB Storage 2GB RAM Wi-Fi 6 Dolby Vision & Dolby Atmos Voice Remote 4K UHD**Premium Choice Co**$67.85**176 rev5mo ago](https://www.amazon.com/dp/B0GP9Q2PN7) [**ITS BRAZILIAN onn Full HD Streaming Device Google TV - Fast Streaming 8GB Storage 1.5GB RAM Remote with Voice Control**IT'S BRAZILIAN**$26.08**75 rev6mo ago](https://www.amazon.com/dp/B0GJR1L1TX) [**ITS BRAZILIAN onn 4K Pro Streaming Device Google TV with Gemini* - Ultra-Fast Streaming Stunning 4K UHD 32GB Storage 3GB RAM Dolby Vision & Atmos Find My Remote with Backlight Ethernet Port**IT'S BRAZILIAN**$102.98**137 rev6mo ago](https://www.amazon.com/dp/B0GGNGVZQT) [**Google Streamer 4K Fast Streaming Entertainment with Voice Search Remote Watch Movies Shows Live Channels and Netflix in HDR Smart Home Control 32 GB Storage Porcelain**Google**$81.30**3,841 rev1y ago](https://www.amazon.com/dp/B0D8WJYSF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Gray)**Born to Love**$25.60**4.8★**▲ 153%**](https://www.amazon.com/dp/B06Y54RW6W) [**onn. 4K Streaming Device with Google TV 8GB Storage 2GB RAM Ultra HD Smart TV Streaming Player Voice Remote with Google Assistant Fast Wi-Fi Streaming HDMI Media Streamer with Dolby Vision**ONN**$39.08**4.4★**▲ 34%**](https://www.amazon.com/dp/B0GRCYGS64) [**Premium Choice Co Onn 4K Plus Streaming Device with Google TV 16GB Storage 2GB RAM Wi-Fi 6 Dolby Vision & Dolby Atmos Voice Remote 4K UHD**Premium Choice Co**$67.85**4.6★**▲ 13%**](https://www.amazon.com/dp/B0GP9Q2PN7) [**ONN Android TV 2K FHD Streaming Stick with Remote Control & Power Adapter WiFi HDMI Chromecast Built-in**ONN**$30.61**4.2★**▲ 12%**](https://www.amazon.com/dp/B0B61V76X1) [**ITS BRAZILIAN onn 4K Pro Streaming Device Google TV with Gemini* - Ultra-Fast Streaming Stunning 4K UHD 32GB Storage 3GB RAM Dolby Vision & Atmos Find My Remote with Backlight Ethernet Port**IT'S BRAZILIAN**$102.98**4.5★**▲ 10%**](https://www.amazon.com/dp/B0GGNGVZQT)
**~~View all trending →~~**
## **What buyers say about chromecast**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Software/Application**16%
*“Excellent streaming device”*
**Assembly/Installation**13%
*“Easy set up”*
**Value For Money**9%
*“Great value”*
**Ease Of Use**7%
*“Its awesome handy”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Compatibility-Overall**3%
*“Perfect integration with other devices”*
**Connectivity-Overall**2%
*“Connections were simple and self explanatory”*
**Data Transfer Speed**2%
*“Fast and reliable”*
**Image/Picture Clarity**2%
*“great picture quality”*
### **What buyers complain about **
**Software/Application**14%
*“Sometimes it'll open a app freeze”*
**Functionality-Overall**9%
*“Did not work”*
**Value For Money**7%
*“there are cheaper options that are just as good or better”*
**Connectivity-Overall**7%
*“had issues connecting to wireless”*
**Durability**6%
*“Constantly breaks, barely functions”*
**Assembly/Installation**6%
*“it was hard for me to install”*
**Quality-Overall**5%
*“Bad quality”*
**Touch/Button Controls**3%
*“will not respond to any button presses”*
**Compatibility-Overall**3%
*“It is not compatible with my country”*
**Advertised Vs Actual Product**3%
*“Now the main issue I had is firstly the box shown in the product image shows a yellow box”*
### **Top return reasons **
**Compatibility-Overall**21%
**Connectivity-Overall**16%
**Functionality-Overall**15%
**Value For Money**10%
**Software/Application**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**3%
**Constant Reboot Or Restart**3%
**Product Condition**3%
**Assembly/Installation**2%
## **Common questions**
- **Is chromecast profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the chromecast niche?**
- 5 brands and 480 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in chromecast?**
- Top complaints mined from reviews: Software/Application, Functionality-Overall, Value For Money. The return rate is 1.7%.
- **When does demand for chromecast peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the chromecast niche?**
- Listings span $25.60–$102.98; the average listing price is $51.09 (sweet spot $15–$100). The average incumbent carries 2,133 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)