---
title: "Search terms — cherry mx switches - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/cherry-mx-switches/search-terms"
last_updated: "2026-08-11T13:20:23.627Z"
locale: en
meta:
  description: "Niche score 50/100 · $325K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $325K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cherry mx switches - Flapen"
---

# **cherry mx switches**

**Worth a look**

Shows a sweet-spot price point ($49.39 avg), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 52Growth 21Conversion 35Competition 77Returns 61Price range 51Avg price 93Brand share 12Review moat 80Quality gap 58

**Avg price**

**Great****$49.39**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****398.31**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$325K**

$325K/yr · 234K searches

**Price range**

**Good****$5.12–$172.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

## Search terms