---
title: "Cb Radio — $2.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/cb-radio"
last_updated: "2026-08-11T16:42:23.195Z"
locale: en
meta:
description: "Niche score 48/100 · $2.7M/yr market · 2.5M searches/yr · $119.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $2.7M/yr market · 2.5M searches/yr · $119.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cb Radio — $2.7M/yr Amazon US Niche (2026) - Flapen"
---
# **cb radio**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 20Conversion 11Competition 65Returns 40Price range 16Avg price 68Brand share 10Review moat 62Quality gap 75
**Market size**
**Incredible****$2.7M**
$2.7M/yr · 2.5M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$119.83**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,015.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$45.56–$389.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, cb radio is a $2.7M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cb radio market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$2.4M–$3.0M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#60**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 91%
**Open market**
**2%**
- COBRA53% - Uniden19% - Radioddity11% - Retevis10% - Stryker2% - Midland2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
70K50KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/cb-radio/trend)
## **Top cb radio search terms**
- **cb radio**1.3M/yr-9.4%0.8% conv. - **cb radio kit**123K/yr-5.5%0.7% conv. - **cobra cb radio**107K/yr-3.1%2.2% conv. - **cb radios**57K/yr-3.8%0.6% conv. - **uniden cb radio**28K/yr+2.5%2.5% conv. - **cb radio for truck**23K/yr-10.7%0.9% conv. - **cobra 29 ltd classic cb radio**20K/yr+26.5%5.2% conv. - **cobra cb**23K/yr+1.4%1.4% conv. - **ssb cb radio**17K/yr+13.0%0.1% conv. - **cb radio with antenna**17K/yr-12.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/cb-radio/search-terms)
## **Top cb radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$133K10%$267K15%$400K20%$534K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cobra 29 LTD Classic AM/FM Professional CB Radio - Easy to Operate Emergency Radio Instant Channel 9 4-Watt Output Full 40 Channels Adjustable Receiver and SWR Calibration Black**COBRA**$134.96**4.4★1,055 rev](https://www.amazon.com/dp/B0BVGTZCLB) [2**Cobra 19 MINI AM/FM Recreational CB Radio - Dual-Mode AM/FM 40 Channels Travel Essentials Time Out Timer VOX Auto Squelch Auto Power Instant Channel 9/19 4-Watt Output Easy to Operate Black**COBRA**$82.42**4.4★712 rev](https://www.amazon.com/dp/B0BVGX8HFJ) [3**Uniden PRO520XL Pro Series 40-Channel CB Radio. Compact Design. ANL Switch and PA/CB Switch. 7 Watts of Audio Output and Instant Emergency Channel 9. - Black**Uniden**$75.47**4.4★2,833 rev](https://www.amazon.com/dp/B00004VXNI) [4**Radioddity CB-606 CB Radio 40 Channel Mobile CB Radio with AM/FM/PA Modes 2.2 LCD Screen Instant Channel 9/19 VOX Roger Beep TOT ASQ/SQ for Off-Road Adventure**Radioddity**$45.56**4.3★164 rev](https://www.amazon.com/dp/B0DS57TJ3K) [5**Cobra HHRT50 Road Trip CB Radio - 2-Way Handheld Emergency Radio with Access to Full 40 Channels & NOAA Alerts Rooftop Magnet Mount Antenna and Omni-Directional Microphone Black 6.3 x 2 x 1.75**COBRA**$106.95**4.2★3,696 rev](https://www.amazon.com/dp/B0794H67JP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Retevis MB4 DIN Mount CB Radio Kit NRC Noise Canceling Mobile Radio Front Facing Speaker PA Cigarette Lighter 40-Channel AM/FM Long Range CB Radio with Antenna for Trucker Off Road Emergency**Retevis**$120.52**8 rev8mo ago](https://www.amazon.com/dp/B0FYCZR6YL) [**Cobra 29LX AM/FM Professional CB Radio - Emergency Radio Travel Essentials NOAA Weather Channels and Emergency Alert System Selectable 4-Color LCD Auto-Scan Black**COBRA**$189.27**46 rev1y ago](https://www.amazon.com/dp/B0FDBPJ4FS) [**Uniden PC68LTXFM Professional 40-Channel CB Radio with Dual-Mode AM/FM Integrated SWR Meter PA/CB Function Hi Cut RF/Mic Gain Control and Instant Channel 9**Uniden**$128.60**1,048 rev1y ago](https://www.amazon.com/dp/B0FDCRW75J) [**Radioddity CB-606 CB Radio 40 Channel Mobile CB Radio with AM/FM/PA Modes 2.2 LCD Screen Instant Channel 9/19 VOX Roger Beep TOT ASQ/SQ for Off-Road Adventure**Radioddity**$45.56**164 rev1y ago](https://www.amazon.com/dp/B0DS57TJ3K) [**Radioddity CB-606 PRO CB Radio AM/FM/PA Mobile Transceiver with 4W Power Output 2.2 Amber Color Display Instant Emergency Channel 9/19 VOX NB/ASQ/SQ Advanced Cooling Structure**Radioddity**$57.77**99 rev1y ago](https://www.amazon.com/dp/B0DS56R7GN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Uniden PC68LTXFM Professional 40-Channel CB Radio with Dual-Mode AM/FM Integrated SWR Meter PA/CB Function Hi Cut RF/Mic Gain Control and Instant Channel 9**Uniden**$128.60**4.6★**▲ 107%**](https://www.amazon.com/dp/B0FDCRW75J) [**Retevis MB4 DIN Mount CB Radio Kit NRC Noise Canceling Mobile Radio Front Facing Speaker PA Cigarette Lighter 40-Channel AM/FM Long Range CB Radio with Antenna for Trucker Off Road Emergency**Retevis**$120.52**4.3★**▲ 99%**](https://www.amazon.com/dp/B0FYCZR6YL) [**ABBREE CB Radio with Magnetic Mount Antenna for Truckers Long Range AM FM Professional CB Radios Compact Design Instant Emergency Channel 9/19 Full 40 Channels Handheld Mic LCD Display VOX**ABBREE**$58.31**4.0★**▲ 99%**](https://www.amazon.com/dp/B0D48H2JQV) [**Radioddity CB-27 Pro CB Radio 40-Channel Mini Mobile with AM FM Instant Emergency Channel 9/19 4W Power Output LCD Display VOX RF Gain and Handheld Mic**Radioddity**$54.08**4.2★**▲ 78%**](https://www.amazon.com/dp/B0B56KST6F) [**Stryker SR-497HPC 10 Meter Radio High Power 100+ Watts PEP Power Output Brilliant 12 Color Black Light Front Panel Up-Armored Receiver Variable Talk Back Control Two Different Roger Beeps**Stryker**$389.50**4.3★**▲ 76%**](https://www.amazon.com/dp/B00J9KMQHM)
**~~View all trending →~~**
## **What buyers say about cb radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Quality radio products”*
**Signal Strength**10%
*“Clear signal”*
**Value For Money**9%
*“worth it”*
**Efficiency**8%
*“Works great”*
**Assembly/Installation**8%
*“Easy to install”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Size-Overall**6%
*“so far I like the compact size”*
**Ease Of Use**5%
*“Easy to use”*
**Audio Quality**3%
*“The size and sound is good”*
**Functionality-Overall**3%
*“Works well it's compact has all the features you need no complaints”*
### **What buyers complain about **
**Functionality-Overall**17%
*“This doesnt seem to work so well”*
**Quality-Overall**12%
*“Not happy with the current Cobra build quality”*
**Range**8%
*“Horrible range reception”*
**Value For Money**7%
*“As such, this was not a good value for the money”*
**Signal Strength**7%
*“Junk antenna”*
**Microphone**6%
*“one came in with a bad mic”*
**Durability**6%
*“It will break quickly”*
**Audio Quality**4%
*“No sound at all”*
**Noise Level**4%
*“I get a beeping sound all the time”*
**Speaker**3%
*“Cannot have internal speaker”*
### **Top return reasons **
**Functionality-Overall**19%
**Size-Overall**12%
**Range**8%
**Signal Strength**7%
**Defective Material/Parts**7%
**Audio Quality**6%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Connectivity-Overall**4%
## **Common questions**
- **Is cb radio profitable to sell on Amazon United States?**
- The niche generates $2.7M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the cb radio niche?**
- 7 brands and 83 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in cb radio?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Range. The return rate is 3.8%.
- **When does demand for cb radio peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cb radio niche?**
- Listings span $45.56–$389.50; the average listing price is $119.83 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.
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