---
title: "Canon Point and Shoot — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/canon-point-and-shoot"
last_updated: "2026-08-06T00:52:30.227Z"
locale: en
meta:
description: "Niche score 36/100 · $63K/yr market · 48K searches/yr · $451.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $63K/yr market · 48K searches/yr · $451.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Canon Point and Shoot — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **canon point and shoot**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 16Growth 43Conversion 4Competition 69Returns 47Price range 9Avg price 8Brand share 5Review moat 49Quality gap 76
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,602.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$63K**
$63K/yr · 48K searches
**Price range**
**Bad****$17.56–$954.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$451.18**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, canon point and shoot is a $63K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 36/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **canon point and shoot market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$113K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **72%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**182**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**1%**
- Canon77% - KODAK17% - Panasonic2% - USA Gear1% - Sony1% - CAMKORY1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +14.5% search growth over the last 90 days.
7K5KPrime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/electronics/canon-point-and-shoot/trend)
## **Top canon point and shoot search terms**
- **canon point and shoot**19K/yr+43.1%0.3% conv. - **canon point and shoot camera**21K/yr-11.7%0.4% conv. - **canon camera point and shoot**4K/yr-8.6%0.3% conv. - **point and shoot camera canon**2K/yr+21.1%0.2% conv. - **compact point-and-shoot camera**567/yr+208.8%0.0% conv. - **best point and shoot camera 2024**1K/yr-100.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/canon-point-and-shoot/search-terms)
## **Top canon point and shoot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Canon PowerShot ELPH 360 HS A Black**Canon**$376.64**4.6★124 rev](https://www.amazon.com/dp/B0FPZPF71Z) [2**Canon PowerShot V1 Hybrid Camera Built-in Ultra-Wide-Angle Zoom Lens 4K Video Vlogging Live Streaming Content Creation Compact Design**Canon**$867.21**4.5★102 rev](https://www.amazon.com/dp/B0F252G9JG) [3**Canon PowerShot ELPH 360 HS A Silver**Canon**$373.29**4.6★124 rev](https://www.amazon.com/dp/B0FPZQPFYM) [4**KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black**KODAK**$138.51**4.5★7,960 rev](https://www.amazon.com/dp/B09ZRN1N3Z) [5**Canon PowerShot ELPH 360 HS A Digital Camera (Black) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-in Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7280C001) + 64GB Card**Canon**$575.01**4.0★40 rev](https://www.amazon.com/dp/B0G4NJKRM5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Canon PowerShot V1 Digital Camera | 22.3MP 1.4 CMOS Sensor 1650mm F2.84.5 Ultra-Wide Zoom 4K/60p Video Cooling Fan Log 3 Dual Pixel CMOS AF II with Bag and 64GB Card**Canon**$851.02**5 rev4mo ago](https://www.amazon.com/dp/B0GRJGS6KZ) [**Canon PowerShot ELPH 360 HS A Digital Camera (Black) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-in Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7280C001) + 64GB Card**Canon**$575.01**40 rev7mo ago](https://www.amazon.com/dp/B0G4NJKRM5) [**Canon PowerShot ELPH 360 HS A Digital Camera (Silver) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-In Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7283C001) + 64GB Card**Canon**$530.01**40 rev7mo ago](https://www.amazon.com/dp/B0G4NH3BVB) [**Canon PowerShot ELPH 360 HS A Black**Canon**$376.64**124 rev10mo ago](https://www.amazon.com/dp/B0FPZPF71Z) [**Canon PowerShot ELPH 360 HS A Silver**Canon**$373.29**124 rev10mo ago](https://www.amazon.com/dp/B0FPZQPFYM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Canon PowerShot V1 Digital Camera | 22.3MP 1.4 CMOS Sensor 1650mm F2.84.5 Ultra-Wide Zoom 4K/60p Video Cooling Fan Log 3 Dual Pixel CMOS AF II with Bag and 64GB Card**Canon**$851.02**5.0★**▲ 223%**](https://www.amazon.com/dp/B0GRJGS6KZ) [**USA Gear Professional Grip Camera Wrist Hand Strap with Geometric Neoprene Design and Metal Plate - Compatible with Canon Fujifilm Nikon Sony and more DSLR Mirrorless Point & Shoot Cameras**USA Gear**$17.56**4.4★**▲ 195%**](https://www.amazon.com/dp/B0765DD6LP) [**Canon PowerShot ELPH 360 HS A Silver**Canon**$373.29**4.6★**▲ 164%**](https://www.amazon.com/dp/B0FPZQPFYM) [**Canon PowerShot ELPH 360 HS A Digital Camera (Silver) | 20.2MP CMOS Sensor 12x Optical Zoom & Built-In Wi-Fi | Compact Point-and-Shoot for Travel Family & Everyday Photography (7283C001) + 64GB Card**Canon**$530.01**4.0★**▲ 158%**](https://www.amazon.com/dp/B0G4NH3BVB) [**KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black**KODAK**$138.51**4.5★**▲ 137%**](https://www.amazon.com/dp/B09ZRN1N3Z)
**~~View all trending →~~**
## **What buyers say about canon point and shoot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Image/Picture Clarity**21%
*“Picture quality is amazing”*
**Quality-Overall**16%
*“Perfect Gift – Great Quality”*
**Ease Of Use**13%
*“Easy to Use”*
**Value For Money**12%
*“Best Price”*
**Battery Life**3%
*“Battery life is decent”*
**Weight Light**3%
*“The camera is very lightweight”*
**Size-Overall**3%
*“the size is great”*
**Video Quality**2%
*“it performs well for videos too”*
**Portability**2%
*“Great for portability”*
**Advertised Vs Actual Product**2%
*“Exactly as advertised”*
### **What buyers complain about **
**Durability**14%
*“Doesnt last”*
**Camera Quality**11%
*“Terrible camera”*
**Quality-Overall**6%
*“the quality control is terrible”*
**Battery Life**5%
*“Battery does not work”*
**Functionality-Overall**5%
*“Won't turn on”*
**Image/Picture Clarity**5%
*“The quality of the picture is average, not great, and the auto zoom is unremarkable, and often shows blur”*
**Charging**4%
*“Will not charge”*
**Lenses**4%
*“lens error”*
**Value For Money**4%
*“For the price I would go elsewhere”*
**Zoom**2%
*“I did not like that is was manual focus and manual zoom”*
### **Top return reasons **
**Image/Picture Clarity**21%
**Camera Quality**17%
**Value For Money**8%
**Functionality-Overall**6%
**Quality-Overall**6%
**Lenses**5%
**Charging**5%
**Advertised Vs Actual Product**4%
**Size-Overall**4%
**Defective Material/Parts**2%
## **Common questions**
- **Is canon point and shoot profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the canon point and shoot niche?**
- 8 brands and 182 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in canon point and shoot?**
- Top complaints mined from reviews: Durability, Camera Quality, Quality-Overall. The return rate is 3.3%.
- **When does demand for canon point and shoot peak?**
- Demand peaks in Dec; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the canon point and shoot niche?**
- Listings span $17.56–$954.71; the average listing price is $451.18 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
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