---
title: "Camera — $54.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/camera"
last_updated: "2026-08-06T19:50:13.392Z"
locale: en
meta:
description: "Niche score 47/100 · $54.5M/yr market · 49.7M searches/yr · $120.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $54.5M/yr market · 49.7M searches/yr · $120.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Camera — $54.5M/yr Amazon US Niche (2026) - Flapen"
---
# **camera**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 100Growth 47Conversion 11Competition 37Returns 39Price range 18Avg price 68Brand share 27Review moat 25Quality gap 65
**Market size**
**Incredible****$54.5M**
$54.5M/yr · 49.7M searches
**Avg price**
**Good****$120.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,621.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$16.66–$487.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, camera is a $54.5M/yr Amazon United States market (49.7M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **camera market data**
- **Units sold / yr**
- **400K–500K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$48.2M–$60.3M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**89%**
Top 20: 99%
**Top-5 click share**
**63%**
Top 20: 95%
**Open market**
**10%**
- KODAK61% - CAMKORY12% - Duluvulu6% - Lecran6% - Canon4% - QUIOF2% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
2.0M1.5MSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/electronics/camera/trend)
## **Top camera search terms**
- **digital camera**18.5M/yr+26.5%0.5% conv. - **camera**10.4M/yr+2.7%0.2% conv. - **kodak pixpro fz55**3.7M/yr+43.6%1.7% conv. - **cameras for photography**2.6M/yr+8.5%0.1% conv. - **vlogging camera**1.6M/yr+7.0%0.0% conv. - **sony camera**1.6M/yr+5.0%0.0% conv. - **kodak pixpro fz45**1.1M/yr+38.2%1.5% conv. - **camara**1.1M/yr+10.2%0.1% conv. - **cameras**1.2M/yr+1.8%0.1% conv. - **sony cybershot**1.0M/yr-2.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/camera/search-terms)
## **Top camera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5.4M20%$10.9M30%$16.3M40%$21.8M1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Black**KODAK**$138.51**4.5★7,960 rev](https://www.amazon.com/dp/B09ZRN1N3Z) [2**KODAK PIXPRO FZ45 16MP Compact Digital Camera 4X Optical Zoom AA Black**KODAK**$112.40**4.3★6,183 rev](https://www.amazon.com/dp/B0B8PDHRWY) [3**Digital Camera FHD 1080P Digital Point and Shoot Camera with 16X Zoom Anti Shake 32GB Card Compact Small Camera for Boys Girls Kids**CAMKORY**$41.75**4.2★10,482 rev](https://www.amazon.com/dp/B0BTCZ2RR9) [4**Duluvulu 4K Digital Camera for Photography Autofocus 2026 Latest 48MP Vlogging Camera for YouTube with SD Card 2 Batteries 3 180Flip Screen Compact Travel Camera for Teens with 16X Zoom Black**Duluvulu**$60.05**4.3★2,531 rev](https://www.amazon.com/dp/B0DHRQRLYW) [5**KODAK PIXPRO FZ55 16MP Compact Digital Camera 5X Optical Zoom Blue**KODAK**$138.79**4.5★7,960 rev](https://www.amazon.com/dp/B0B15LMWVN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kodak PIXPRO FZ45 Digital Camera (Black) | 16MP Sensor 4X Optical Zoom 27mm Wide-Angle Lens & Full HD Video | Great for Travel & Family Photos (FZ45BK) + 32GB Card + Camera Case + Cleaning Cloth**KODAK**$176.66**7 rev4mo ago](https://www.amazon.com/dp/B0GSS612QL) [**Digital Camera 4K Autofocus Vlogging Camera for Photography with 16X Zoom Anti Shake 32GB Card 48MP Compact Portable Point and Shoot Camera for Kids Boys Girls Teens BeginnerWhite**QUIOF**$46.93**54 rev5mo ago](https://www.amazon.com/dp/B0GK756GR2) [**4K Digital Camera for Photography with WiFi 64MP Autofocus 3 180 Flip Screen 16X Zoom Vlogging Camera for YouTube Compact Travel Camera for Beginners Anti-Shake 32GB Card 2 Batteries Black**FACLAM**$62.89**239 rev5mo ago](https://www.amazon.com/dp/B0GJZGF8KY) [**Digital Camera Latest FHD 1080P Digital Camera for Teens with SD Card Anti Shake Point and Shoot Cameras Portable 16X Zoom Compact Small Cameras for Kids Boys Girls Seniors with Wrist Strap**VAHOIALD**$37.28**954 rev6mo ago](https://www.amazon.com/dp/B0G6F5L2NT) [**Kodak PIXPRO FZ55 Digital Camera 16MP Compact Point & Shoot 5X Optical Zoom 28mm Wide Angle Lens 1080P Full HD Video Black + Camera Case & 32GB SD Card**KODAK**$196.17**68 rev7mo ago](https://www.amazon.com/dp/B0GD8QS72N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Digital Camera 4K Autofocus Vlogging Camera for Photography with 16X Zoom Anti Shake 32GB Card 48MP Compact Portable Point and Shoot Camera for Kids Boys Girls Teens BeginnerWhite**QUIOF**$46.93**4.0★**▲ 231%**](https://www.amazon.com/dp/B0GK756GR2) [**Kodak PIXPRO FZ45 Digital Camera (Black) | 16MP Sensor 4X Optical Zoom 27mm Wide-Angle Lens & Full HD Video | Great for Travel & Family Photos (FZ45BK) + 32GB Card + Camera Case + Cleaning Cloth**KODAK**$176.66**3.9★**▲ 191%**](https://www.amazon.com/dp/B0GSS612QL) [**Digital Camera FHD 1080P Point and Shoot Camera with 16X Zoom Anti Shake 32GB Card Compact Small Video Camera Gift for Kids Teens Starter Boys Girls(Deep Black)**Lecran**$40.86**4.4★**▲ 183%**](https://www.amazon.com/dp/B0DZCFJXH9) [**4K Digital Camera for Photography with WiFi 64MP Autofocus 3 180 Flip Screen 16X Zoom Vlogging Camera for YouTube Compact Travel Camera for Beginners Anti-Shake 32GB Card 2 Batteries Black**FACLAM**$62.89**4.4★**▲ 155%**](https://www.amazon.com/dp/B0GJZGF8KY) [**Kodak PIXPRO FZ55 Digital Camera 16MP Compact Point & Shoot 5X Optical Zoom 28mm Wide Angle Lens 1080P Full HD Video Black + Camera Case & 32GB SD Card**KODAK**$196.17**4.7★**▲ 152%**](https://www.amazon.com/dp/B0GD8QS72N)
**~~View all trending →~~**
## **What buyers say about camera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Image/Picture Clarity**14%
*“Picture quality is great”*
**Ease Of Use**13%
*“easy to handle”*
**Quality-Overall**12%
*“the quality is so good and clear”*
**Value For Money**11%
*“Best Price”*
**Weight Light**4%
*“Lightweight and easy to use”*
**Battery Life**3%
*“Battery life is decent”*
**Portability**3%
*“Lightweight and portable”*
**Size-Overall**3%
*“The size is convenient”*
**Video Quality**3%
*“Very clear video quality”*
**Zoom**2%
*“zoom work nicely”*
### **What buyers complain about **
**Camera Quality**9%
*“Terrible camera”*
**Durability**9%
*“Doesnt last”*
**Connectivity-Overall**8%
*“Doesn't connect”*
**Quality-Overall**8%
*“Bad quality”*
**Image/Picture Clarity**8%
*“Image blurring”*
**Functionality-Overall**8%
*“Won't turn on”*
**Battery Life**4%
*“Short Battery Life”*
**Charging**3%
*“Will not charge”*
**Value For Money**3%
*“you could find better with a better price”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions are horrible”*
### **Top return reasons **
**Image/Picture Clarity**18%
**Camera Quality**17%
**Connectivity-Overall**11%
**Quality-Overall**7%
**Functionality-Overall**7%
**Value For Money**5%
**Charging**4%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**3%
**Size-Overall**3%
## **Common questions**
- **Is camera profitable to sell on Amazon United States?**
- The niche generates $54.5M/yr across 24 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the camera niche?**
- 11 brands and 74 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in camera?**
- Top complaints mined from reviews: Camera Quality, Durability, Connectivity-Overall. The return rate is 3.9%.
- **When does demand for camera peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the camera niche?**
- Listings span $16.66–$487.28; the average listing price is $120.54 (sweet spot $15–$100). The average incumbent carries 4,622 reviews — the moat a new listing must climb.
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