---
title: "Bushnell — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/bushnell"
last_updated: "2026-08-11T17:06:32.855Z"
locale: en
meta:
description: "Niche score 53/100 · $2.4M/yr market. Prices mostly outside the sweet spot ($86.01–$298.27) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.4M/yr market. Prices mostly outside the sweet spot ($86.01–$298.27) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bushnell — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **bushnell**
**Worth a look**
Shows a $2.4M/yr market, but prices mostly outside the sweet spot ($86.01–$298.27) keeps it on the watch list.
Market size 95Growth 61Conversion 42Competition 18Returns 70Price range 7Avg price 47Brand share 14Review moat 86Quality gap 73
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 367K searches
**Review moat**
**Great****277.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+37.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$192.71**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$86.01–$298.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bushnell is a $2.4M/yr Amazon United States market (367K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bushnell market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$2.4M–$2.9M**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**2%**
- Bushnell62% - Wearable4U11% - Certified Brands10% - PlayBetter7% - Blue Tees Golf4% - EENOUR3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.1% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/electronics/bushnell/trend)
## **Top bushnell search terms**
- **bushnell golf speaker**96K/yr+104.4%3.9% conv. - **bushnell**76K/yr+34.9%0.4% conv. - **bushnell wingman hd**41K/yr-5.9%4.0% conv. - **bushnell wingman**35K/yr+11.8%2.8% conv. - **bushnell golf**21K/yr+49.0%0.9% conv. - **wingman bushnell golf speaker**18K/yr+43.7%3.8% conv. - **wingman hd**15K/yr-7.2%2.7% conv. - **bushnell speaker**11K/yr+68.3%3.0% conv. - **bushnell wingman hd gps speaker**5K/yr+138.3%5.0% conv. - **bushnell wingman 2**10K/yr+11.7%2.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/bushnell/search-terms)
## **Top bushnell products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$240K20%$480K30%$720K40%$960K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bushnell Golf Wingman HD GPS Speaker with 3.5 Color Touchscreen 360 Premium Audio Visual & Audible Distances Hazard & GreenView Magnetic Cart Mount**Bushnell**$202.62**3.8★148 rev](https://www.amazon.com/dp/B0FTZYSHCP) [2**Bushnell Golf Wingman 2 GPS Bluetooth Speaker | Audible Distances Magnetic Cart Mount Custom Sound Bites TWS Pairing & USB-C Charging**Bushnell**$116.07**4.6★297 rev](https://www.amazon.com/dp/B0CZ7M97D5) [3**Bushnell Golf Wingman View Golf Speaker with GPS Audible & Visual Distances Hazard Detection Remote Control Magnetic Cart Mount**Bushnell**$153.58**4.6★574 rev](https://www.amazon.com/dp/B0C4TP5FN2) [4**Bushnell Wingman HD View Golf Speaker 3.5 Touchscreen GPS Distances Premium 360 Audio Waterproof Design Magnetic Cart Mount with Wearable4U PowerBank & Car/Wall Chargers Bundle**Wearable4U**$214.30**4.1★45 rev](https://www.amazon.com/dp/B0FT8V7LGL) [5**Bushnell Golf Wingman HD GPS Speaker with Color Touchscreen Audible and Visual Front/Center/Back with Powerful 360 Degree Audio Hazard Distances. Full Hole View and Signature Series Golf Towel**Certified Brands**$214.27**4.6★54 rev](https://www.amazon.com/dp/B0G31HH755)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blue Tees Golf Player Pro GPS Speaker New 2026 Release AI Powered Golf Speaker 42 000+ Courses Visual Audible & Hazard Distances 10+ Hour Battery Magnetic Mount IP67 Waterproof**Blue Tees Golf**$189.44**125 rev4mo ago](https://www.amazon.com/dp/B0GS38DYWC) [**EENOUR Golf Range Finder with Slope 1200 Yards Golf Rangefinder Laser Rangefinders with Pin Lock Vibration 7X Magnification Rechargeable Compact Portable Range Finder Golfing for Men Women**EENOUR**$86.01**104 rev4mo ago](https://www.amazon.com/dp/B0GR5RW4T8) [**Bushnell Wingman HD Golf GPS Speaker PlayBetter Pouch & Charger Bundle**PlayBetter**$225.75**13 rev5mo ago](https://www.amazon.com/dp/B0GPF3LRC9) [**MiLESEEY GeneSonic Pro Golf Speaker with Detachable GPS Rangefinder Handheld 43000+ No Subscription Preloaded Courses View & Audible Distances Touchscreen 15H Battery Magnetic Waterproof Hazard**MiLESEEY**$298.27**232 rev6mo ago](https://www.amazon.com/dp/B0G7BCJYXJ) [**Bushnell Golf Wingman HD GPS Speaker with Color Touchscreen Audible and Visual Front/Center/Back with Powerful 360 Degree Audio Hazard Distances. Full Hole View and Signature Series Golf Towel**Certified Brands**$214.27**54 rev8mo ago](https://www.amazon.com/dp/B0G31HH755)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Blue Tees Golf Player Pro GPS Speaker New 2026 Release AI Powered Golf Speaker 42 000+ Courses Visual Audible & Hazard Distances 10+ Hour Battery Magnetic Mount IP67 Waterproof**Blue Tees Golf**$189.44**4.6★**▲ 187%**](https://www.amazon.com/dp/B0GS38DYWC) [**EENOUR Golf Range Finder with Slope 1200 Yards Golf Rangefinder Laser Rangefinders with Pin Lock Vibration 7X Magnification Rechargeable Compact Portable Range Finder Golfing for Men Women**EENOUR**$86.01**4.4★**▲ 172%**](https://www.amazon.com/dp/B0GR5RW4T8) [**MiLESEEY GeneSonic Pro Golf Speaker with Detachable GPS Rangefinder Handheld 43000+ No Subscription Preloaded Courses View & Audible Distances Touchscreen 15H Battery Magnetic Waterproof Hazard**MiLESEEY**$298.27**4.2★**▲ 82%**](https://www.amazon.com/dp/B0G7BCJYXJ) [**Bushnell Wingman HD View Golf Speaker 3.5 Touchscreen GPS Distances Premium 360 Audio Waterproof Design Magnetic Cart Mount with Wearable4U PowerBank & Car/Wall Chargers Bundle**Wearable4U**$214.30**4.1★**▲ 54%**](https://www.amazon.com/dp/B0FT8V7LGL) [**Bushnell Wingman HD Golf GPS Speaker PlayBetter Pouch & Charger Bundle**PlayBetter**$225.75**4.0★**▲ 50%**](https://www.amazon.com/dp/B0GPF3LRC9)
**~~View all trending →~~**
## **What buyers say about bushnell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**18%
*“the speaker works great”*
**GPS**16%
*“The GPS unit is awesome”*
**Quality-Overall**9%
*“Good device”*
**Ease Of Use**6%
*“He found it easy to use after set up”*
**Battery Life**5%
*“Great battery life”*
**Value For Money**4%
*“Worth the money”*
**Range**3%
*“fairly accurate in range”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Software/Application**2%
*“connecting it to the app was straightforward”*
**Magnetic Strength/Adsorption**2%
*“great magnet”*
### **What buyers complain about **
**GPS**11%
*“GPS no good”*
**Battery Life**10%
*“Bad battery”*
**Software/Application**8%
*“horrible app”*
**Connectivity-Overall**6%
*“Disconnects all the time”*
**Value For Money**4%
*“The price is a little high”*
**Functionality-Overall**4%
*“Lacks features”*
**Advertised Vs Actual Product**3%
*“*** Inaccurate Product Details”*
**Charging**3%
*“Does not hold charge”*
**Speaker**3%
*“Speaker wouldnt even recognize when it was plugged in”*
**Quality-Overall**3%
*“the speaker quality was nothing special”*
### **Top return reasons **
**Connectivity-Overall**11%
**GPS**10%
**Speaker**9%
**Charging**8%
**Value For Money**7%
**Functionality-Overall**7%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Ease Of Use**3%
**Audio Quality**3%
## **Common questions**
- **Is bushnell profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 12 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +37.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bushnell niche?**
- 7 brands and 29 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in bushnell?**
- Top complaints mined from reviews: GPS, Battery Life, Software/Application. The return rate is 2.2%.
- **When does demand for bushnell peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the bushnell niche?**
- Listings span $86.01–$298.27; the average listing price is $192.71 (sweet spot $15–$100). The average incumbent carries 277 reviews — the moat a new listing must climb.
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