---
title: "Burlebo Backpack — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/burlebo-backpack"
last_updated: "2026-08-11T09:46:53.343Z"
locale: en
meta:
description: "Niche score 45/100 · $114K/yr market · 75K searches/yr · $63.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $114K/yr market · 75K searches/yr · $63.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burlebo Backpack — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **burlebo backpack**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 100Conversion 30Competition 3Returns 83Price range 95Avg price 88Brand share 0Review moat 78Quality gap 14
**Growth**
**Incredible****+630.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Incredible****$34.00–$96.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$63.83**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****440.33**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$114K**
$114K/yr · 75K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, burlebo backpack is a $114K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burlebo backpack market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$80K–$96K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#905**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Burlebo85% - Carhartt9% - Under Armour5% - Open — no brand owns it (0%)
## **Top burlebo backpack search terms**
- **burlebo backpack**55K/yr+699.2%2.0% conv. - **burbelo backpack**8K/yr>1,000%1.9% conv. - **burlebo backpack and lunchbox**4K/yr>1,000%0.9% conv. - **burlebo bag**5K/yr+87.1%0.3% conv. - **burlebo backpack camo**2K/yr-18.8%3.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/burlebo-backpack/search-terms)
## **Top burlebo backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$23K40%$46K60%$69K80%$92K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BURLEBO Backpack - Classic Deer Camo**Burlebo**$60.64**4.8★239 rev](https://www.amazon.com/dp/B0D88X32YB) [2**Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Blind Duck Camo**Carhartt**$62.03**4.7★1,232 rev](https://www.amazon.com/dp/B0CVSHF1VN) [3**BURLEBO Backpack - White Camo**Burlebo**$64.90**4.8★239 rev](https://www.amazon.com/dp/B0FJZWFXKR) [4**BURLEBO Duffle Bag - Classic Deer Camo**Burlebo**$96.65**4.9★16 rev](https://www.amazon.com/dp/B0D883QDY2) [5**Under Armour Hustle Sport 6.0 Backpack Marine OD Green/Summit White**Under Armour**$34.00**4.7★677 rev](https://www.amazon.com/dp/B0DH6FNP7W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BURLEBO Backpack - White Camo**Burlebo**$64.90**239 rev1y ago](https://www.amazon.com/dp/B0FJZWFXKR) [**Burlebo Backpack - Gauge Camo**Burlebo**$64.74**239 rev1y ago](https://www.amazon.com/dp/B0DJTL55HL) [**Under Armour Hustle Sport 6.0 Backpack Marine OD Green/Summit White**Under Armour**$34.00**677 rev1y ago](https://www.amazon.com/dp/B0DH6FNP7W) [**BURLEBO Backpack - Classic Deer Camo**Burlebo**$60.64**239 rev2y ago](https://www.amazon.com/dp/B0D88X32YB) [**BURLEBO Duffle Bag - Classic Deer Camo**Burlebo**$96.65**16 rev2y ago](https://www.amazon.com/dp/B0D883QDY2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Under Armour Hustle Sport 6.0 Backpack Marine OD Green/Summit White**Under Armour**$34.00**4.7★**▲ 13%**](https://www.amazon.com/dp/B0DH6FNP7W) [**BURLEBO Duffle Bag - Classic Deer Camo**Burlebo**$96.65**4.9★**▲ 13%**](https://www.amazon.com/dp/B0D883QDY2) [**BURLEBO Backpack - White Camo**Burlebo**$64.90**4.8★**— 6%**](https://www.amazon.com/dp/B0FJZWFXKR) [**Carhartt 25L Classic Laptop Backpack Durable Water-Resistant Pack W/ 16 Laptop Sleeve and Multiple Organizational Compartments Blind Duck Camo**Carhartt**$62.03**4.7★**— 2%**](https://www.amazon.com/dp/B0CVSHF1VN) [**BURLEBO Backpack - Classic Deer Camo**Burlebo**$60.64**4.8★**— 2%**](https://www.amazon.com/dp/B0D88X32YB)
**~~View all trending →~~**
## **What buyers say about burlebo backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Quality backpack”*
**Durability**22%
*“will not break”*
**Size-Overall**8%
*“Fits all the school supplies and lunchbox”*
**Strength**6%
*“Sturdy”*
**Value For Money**6%
*“Worth the $$ My daughter uses as her daily school bag and loves it”*
**Comfort-Overall**5%
*“comfortable”*
**Advertised Vs Actual Product**4%
*“Picture show exactly what it is”*
**Storage Capacity**4%
*“has lots of room”*
**Portability**4%
*“I got the backpack easy to carry laptop etc to college”*
**Thickness**2%
*“Nice thick material”*
### **What buyers complain about **
**Durability**33%
*“This backpack ripped with 3 months”*
**Size-Overall**17%
*“Pretty backpack smaller than what I thought”*
**Quality-Overall**17%
*“Thin- doesnt seem the best quality”*
**Thickness**17%
*“Thin- doesnt seem the best quality”*
### **Top return reasons **
**Size-Overall**55%
**Value For Money**10%
**Color**9%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Strength**3%
**Zipper Quality**1%
**Wrong Dimensions**1%
**Stain Resistance**1%
## **Common questions**
- **Is burlebo backpack profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 6 tracked products. 90-day search growth is +630.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the burlebo backpack niche?**
- 3 brands and 33 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burlebo backpack?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **What does it cost to enter the burlebo backpack niche?**
- Listings span $34.00–$96.65; the average listing price is $63.83 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.
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