---
title: "Brush Wall Plate — $357K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/brush-wall-plate"
last_updated: "2026-08-05T22:38:51.521Z"
locale: en
meta:
description: "Niche score 46/100 · $357K/yr market · 322K searches/yr · $13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $357K/yr market · 322K searches/yr · $13.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brush Wall Plate — $357K/yr Amazon US Niche (2026) - Flapen"
---
# **brush wall plate**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 54Growth 24Conversion 80Competition 43Returns 35Price range 83Avg price 63Brand share 47Review moat 44Quality gap 22
**Price range**
**Great****$6.22–$62.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.62**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$357K**
$357K/yr · 322K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,130.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, brush wall plate is a $357K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brush wall plate market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$341K–$409K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**19%**
- VCE47% - LEENUE11% - iwillink8% - VCELINK5% - Riozoo4% - BGHEOUYV4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
9K7KBlack Friday '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/electronics/brush-wall-plate/trend)
## **Top brush wall plate search terms**
- **brush wall plate**42K/yr+0.4%11.0% conv. - **wall cable pass through**38K/yr-7.4%4.1% conv. - **cable pass through wall plate**34K/yr-1.2%5.9% conv. - **wall plate cable pass through**26K/yr-7.5%5.4% conv. - **cable pass through**23K/yr+0.5%1.9% conv. - **brush plate**21K/yr+8.6%9.8% conv. - **low voltage wall plate**15K/yr+5.3%5.3% conv. - **cable wall pass through**17K/yr-8.6%3.9% conv. - **pass through wall plate**16K/yr-0.9%7.3% conv. - **wall pass through for wires**13K/yr-6.7%5.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/brush-wall-plate/search-terms)
## **Top brush wall plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$71K30%$107K40%$143K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VCE Brush Wall Plate Cable Pass Through with Bracket Decorator Cover for Low Voltage Cables - White 2-Pack**VCE**$9.50**4.7★5,434 rev](https://www.amazon.com/dp/B07QJXRRFM) [2**VCE Brush Wall Plate Cable Pass Through Single Gang Decorator Wall Cover for Low Voltage Cables In-Wall Cable Management for Wall Mount TV (White) 2-Pack**VCE**$6.89**4.6★7,512 rev](https://www.amazon.com/dp/B071X8RLJL) [3**LEENUE Brush Wall Plate Single Gang Wall Plate Cable Pass Through for Low Voltage Wires Cord Hider for Wall Mount TV 2-Pack White**LEENUE**$6.35**4.6★1,047 rev](https://www.amazon.com/dp/B08TH8B7W4) [4**TV Wire Hider Kit for Wall Mount TV White in Wall Cable Management Kit Includes 2 Pass Throughs and Hole Saw Drill Attachment for Easy Install**Riozoo**$13.58**4.7★1,575 rev](https://www.amazon.com/dp/B0BZY2SX4N) [5**4 Pack TV Cord Hider for Wall Mounted TV 2-3/8(60mm Hole) Wire Hider in Wall Cable Management Kit Includes 4 Pass Throughs and 1 Hole Saw Drill Attachment Easy to Install**BGHEOUYV**$8.45**4.6★734 rev](https://www.amazon.com/dp/B0CWQ9X9DK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VCELINK TV Cord Hider for Wall Mounted TV 2.36 (60 mm) Mini White Cable Management Kit Hides TV Wires- Push Type 4 Pack Wall Cord Pass Throughs and 1 Hole Saw Drill- Ideal for Mounted TVs Desks**VCELINK**$13.63**212 rev1y ago](https://www.amazon.com/dp/B0F62XJPNN) [**LEENUE Brush Wall Plate with Mounting Bracket Cable Pass Through Decorator Cover for Low Voltage Wires Single Gang Cord Hider for TV Home Theater System 2 Pack**LEENUE**$9.24**357 rev1y ago](https://www.amazon.com/dp/B0DXP6T468) [**4 PCS 3/4 inch Wall Grommets for Starlink Cable Grommets White Non-Slip Starlink Wall Cable Pass Through Bushing Grommets 19mm Diameter Silicone 3/4 inch Starlink Cable Routing Kit for Protecting Cord**Gunovy**$7.45**265 rev1y ago](https://www.amazon.com/dp/B0DX267BHG) [**Mount-It! in-Wall TV Cable Concealer Kit with Recessed Power Triple Outlet 9ft Cord and Hand Saw Easy Safe Cable Management for Organized TV and Home Theater Setups**Mount-It!**$62.77**521 rev1y ago](https://www.amazon.com/dp/B0DG37QGQC) [**VCELINK in Wall Cable Management Kit (3.79 inch/96 mm) with Hole Saw Drill Attachment and Mounting Brackets Hide TV Cords for Network HDMI Coax Speaker Cables 2-Pack**VCELINK**$13.59**287 rev2y ago](https://www.amazon.com/dp/B0D4F3H3KN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEENUE Brush Wall Plate with Mounting Bracket Cable Pass Through Decorator Cover for Low Voltage Wires Single Gang Cord Hider for TV Home Theater System 2 Pack**LEENUE**$9.24**4.7★**▲ 95%**](https://www.amazon.com/dp/B0DXP6T468) [**VCELINK TV Cord Hider for Wall Mounted TV 2.36 (60 mm) Mini White Cable Management Kit Hides TV Wires- Push Type 4 Pack Wall Cord Pass Throughs and 1 Hole Saw Drill- Ideal for Mounted TVs Desks**VCELINK**$13.63**4.8★**▲ 40%**](https://www.amazon.com/dp/B0F62XJPNN) [**Iwillink Brush Wall Plate (10 Pack) Cable Pass Through Insert for Wires Single Gang Cable Access Strap Wall Socket for HDTV Home Theater Systems**iwillink**$19.41**4.6★**▲ 40%**](https://www.amazon.com/dp/B0BKZXRL4M) [**VCE Brush Wall Plate Cable Pass Through Single Gang Decorator Wall Cover for Low Voltage Cables In-Wall Cable Management for Wall Mount TV (Black) 2-Pack**VCE**$6.87**4.6★**▲ 39%**](https://www.amazon.com/dp/B075YD8Y8V) [**VCE Low Voltage Mounting Bracket Single Gang Wall Plate Flush Low Voltage Box for Network HDMI Coaxial Speaker Telephone Cables Black 5 Pack**VCE**$9.71**4.7★**▲ 31%**](https://www.amazon.com/dp/B07J4YS51F)
**~~View all trending →~~**
## **What buyers say about brush wall plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**23%
*“Easy install”*
**Quality-Overall**17%
*“Great product and thoughtful additions”*
**Ease Of Use**13%
*“made it easy”*
**Advertised Vs Actual Product**11%
*“As expected”*
**Value For Money**8%
*“Cant beat the price”*
**Size-Overall**5%
*“Fits perfectly”*
**Design-Overall**4%
*“Does the job and looks nice”*
**Durability**2%
*“durable”*
**Ease Of Cleaning**2%
*“Perfect Solution for Clean”*
**Efficiency**2%
*“Worked fine”*
### **What buyers complain about **
**Size-Overall**13%
*“The covers just don't fit tightly”*
**Quality-Overall**11%
*“Bad quality”*
**Assembly/Installation**8%
*“The screws are cheap and broke”*
**Advertised Vs Actual Product**8%
*“Pictures are misleading”*
**Defective Material/Parts**6%
*“Plastic cracks with one turn of the screw”*
**Durability**5%
*“Drill bit broke immediately”*
**Strength**4%
*“Very flimsy parts”*
**Instructions/User Manual/Troubleshooting**4%
*“No instructions”*
**Product Condition**4%
*“Return started”*
**Value For Money**3%
*“I dont think its worth more than $30”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**10%
**Compatibility-Overall**8%
**Functionality-Overall**7%
**Value For Money**6%
**Assembly/Installation**4%
**Defective Material/Parts**4%
**Quality-Overall**2%
**Color**2%
**Material Quality**2%
## **Common questions**
- **Is brush wall plate profitable to sell on Amazon United States?**
- The niche generates $357K/yr across 22 tracked products. 90-day search growth is -2.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the brush wall plate niche?**
- 14 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in brush wall plate?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 4.2%.
- **When does demand for brush wall plate peak?**
- Demand peaks in Jan–Nov; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the brush wall plate niche?**
- Listings span $6.22–$62.77; the average listing price is $13.62 (sweet spot $15–$100). The average incumbent carries 2,131 reviews — the moat a new listing must climb.
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