---
title: "Search terms — brother tze-231 - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/brother-tze-231/search-terms"
last_updated: "2026-08-11T11:21:21.481Z"
locale: en
meta:
  description: "Niche score 48/100 · $84K/yr market · 21K searches/yr · $22.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $84K/yr market · 21K searches/yr · $22.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — brother tze-231 - Flapen"
---

# **brother tze-231**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 21Growth 22Conversion 99Competition 41Returns 97Price range 90Avg price 94Brand share 35Review moat 24Quality gap 20

**Conversion**

**Incredible****17.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.63**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.99–$98.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,558.24**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$84K**

$84K/yr · 21K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms