---
title: "Brother Tze-231 — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/brother-tze-231"
last_updated: "2026-08-11T08:58:39.743Z"
locale: en
meta:
description: "Niche score 48/100 · $84K/yr market · 21K searches/yr · $22.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $84K/yr market · 21K searches/yr · $22.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brother Tze-231 — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **brother tze-231**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 21Growth 22Conversion 99Competition 41Returns 97Price range 90Avg price 94Brand share 35Review moat 24Quality gap 20
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.99–$98.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,558.24**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$84K**
$84K/yr · 21K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, brother tze-231 is a $84K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Apr–Jul. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brother tze-231 market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$113K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 95%
**Open market**
**14%**
- Brother55% - SUBLIMAKER18% - INKROBAT5% - Pristar4% - CocoKitch3% - Esaytool2% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -5.5% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Apr, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/brother-tze-231/trend)
## **Top brother tze-231 search terms**
- **tze231**14K/yr-14.1%11.3% conv. - **brother tze-231 12mm 0.47 black ink on white tape**3K/yr+18.2%9.5% conv. - **brother tze231**3K/yr-14.5%15.2% conv. - **231**1K/yr+55.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/brother-tze-231/search-terms)
## **Top brother tze-231 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft**Brother**$27.15**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CC8H5H) [2**Brother Genuine TZe231~1/2 Black Print on White Label Tape. Each: 0.47 in x 26.2 ft (12 mm x 8 m)**Brother**$15.63**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CJ5XPS) [3**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★275 rev](https://www.amazon.com/dp/B0FZD13WFJ) [4**Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)**Brother**$25.43**4.8★22,560 rev](https://www.amazon.com/dp/B017RCO1JY) [5**Brother Genuine P-Touch TZe-231 6 Pack Tape (0.47) x 26.2 ft. (8m) 6-Pack Laminated P-Touch Tape Black on White Perfect for Indoor or Outdoor Use Water Resistant TZE2316PKB (TZE231)**Brother**$60.15**4.8★22,560 rev](https://www.amazon.com/dp/B07J21DGWZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs**JOJOME**$10.24**70 rev1mo ago](https://www.amazon.com/dp/B0H2LD4NHZ) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**47 rev4mo ago](https://www.amazon.com/dp/B0GSZ97F2G) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2 x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (6 Packs)**INKROBAT**$17.72**37 rev4mo ago](https://www.amazon.com/dp/B0GR8CYK88) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**52 rev4mo ago](https://www.amazon.com/dp/B0GR8BCH6K) [**4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft**Pristar**$15.49**1,873 rev4mo ago](https://www.amazon.com/dp/B0GQFRHV15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**4.8★**▲ 183%**](https://www.amazon.com/dp/B0GSZ97F2G) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2 x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (6 Packs)**INKROBAT**$17.72**5.0★**▲ 183%**](https://www.amazon.com/dp/B0GR8CYK88) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★**▲ 183%**](https://www.amazon.com/dp/B0GR8BCH6K) [**TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs**JOJOME**$10.24**4.3★**▲ 181%**](https://www.amazon.com/dp/B0H2LD4NHZ) [**4pack TZe-231 Label Maker Tape 12mm 0.47 Laminated White Replacement for Brother P Touch Label Tape TZe231 TZe TZ Tape Compatible with PT-D210 D220 H110 D200 D400 D410 D610BT 12mm x 8m**nerxoran**$9.99**4.7★**▲ 168%**](https://www.amazon.com/dp/B0GFVK88VB)
**~~View all trending →~~**
## **What buyers say about brother tze-231**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Great Deal”*
**Quality-Overall**18%
*“EXCELLENT PRODUCT”*
**Adhesion/Stickiness**10%
*“Adhesive is amazing”*
**Size-Overall**10%
*“Fits beautifully”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Print Quality**5%
*“The print itself was beautiful”*
**Ease Of Use**5%
*“Easy to use”*
**Compatibility-Overall**4%
*“It was compatible”*
**Durability**3%
*“This is a reliable”*
**Efficiency**3%
*“Works perfect in my machine”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Adhesion is pretty bad”*
**Ease Of Use**13%
*“Hard To Peel”*
**Quality-Overall**6%
*“It definitely isn't the name brand quality”*
**Wrinkles**5%
*“wrinkles across file folders”*
**Functionality-Overall**4%
*“causing unusable output”*
**Jamming/Clogging**4%
*“This product tends to jam”*
**Value For Money**4%
*“They are expensive for what they are”*
**Print Quality**3%
*“the first thing I printed was somewhat poor quality”*
**Paper Quality**3%
*“It's a little more difficult to get the backing paper off of it”*
**Thickness**3%
*“It is a bit thinner than Im used to”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**14%
**Compatibility-Overall**12%
**Adhesion/Stickiness**6%
**Functionality-Overall**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Color**2%
**Print Quality**2%
**Jamming/Clogging**1%
## **Common questions**
- **Is brother tze-231 profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 25 tracked products. 13 of 15 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the brother tze-231 niche?**
- 15 brands and 79 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in brother tze-231?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.6%.
- **When does demand for brother tze-231 peak?**
- Demand peaks in Jan–Apr–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the brother tze-231 niche?**
- Listings span $9.99–$98.13; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 5,558 reviews — the moat a new listing must climb.
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