---
title: "Brother M Tape — $263K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/brother-m-tape"
last_updated: "2026-08-11T08:58:48.813Z"
locale: en
meta:
description: "Niche score 42/100 · $263K/yr market · 117K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $263K/yr market · 117K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brother M Tape — $263K/yr Amazon US Niche (2026) - Flapen"
---
# **brother m tape**
**Skip it**
Soft demand (-23.4% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 13Conversion 99Competition 19Returns 85Price range 26Avg price 52Brand share 43Review moat 28Quality gap 24
**Conversion**
**Incredible****18.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.22**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$263K**
$263K/yr · 117K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,714.83**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$8.45–$17.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-23.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, brother m tape is a $263K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brother m tape market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$183K–$244K**
- units × avg price
- **Conversion rate**
- **18.5%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**15%**
- Labelife23% - xinsin21% - Fimax18% - Brother12% - Anycolor5% - RASSURT5% - Open — no brand owns it (5 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.4% search growth over the last 90 days.
5K4KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/brother-m-tape/trend)
## **Top brother m tape search terms**
- **m-k231s brother label tape 12mm 0.47**16K/yr-21.1%17.3% conv. - **brother m-k231**9K/yr-17.2%13.7% conv. - **m-k231**9K/yr-3.5%15.9% conv. - **mk231 label tape white**9K/yr-27.4%19.0% conv. - **brother m tape**11K/yr-45.2%9.7% conv. - **m tape for brother label maker**9K/yr-39.5%8.5% conv. - **brother m-k231s tape 12mm 0.47 white**6K/yr-5.6%17.6% conv. - **brother label maker tape m-k231**5K/yr+17.9%16.6% conv. - **brother pt-m95 label maker tape refill**5K/yr+13.3%14.0% conv. - **mk231**8K/yr-72.3%15.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/brother-m-tape/search-terms)
## **Top brother m tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$53K30%$79K40%$105K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Labelife M-K231 PTM95 Label Tape Replace for Brother M Tape P Touch M-K231S M231 MK231 M-231 12mm 0.47 Inch for Brother PTouch PT-M95 PT-65 PT-80 PT-70 PT-45 PT-90 Label Makers Black on White 4 Pack**Labelife**$13.63**4.6★2,696 rev](https://www.amazon.com/dp/B087RLJ8JW) [2**6-Pack M-K231 M Tape Compatible Label Tape Replacement for Brother P-Touch M231 MK231 M-231 M-K231S 12mm 0.47 White Work with Brother Ptouch PT-65 PT-M95 PT-90 PT-70 PT-80 PT-70BM PT-45 Label Maker**xinsin**$13.54**4.7★742 rev](https://www.amazon.com/dp/B0C7FXBLP5) [3**M-K231 12mm Replacement for Brother M Tape 0.47 White M-K231s Label Tape**Fimax**$10.29**4.6★3,791 rev](https://www.amazon.com/dp/B075WSCG6T) [4**Brother Genuine P-Touch M-2312PK Tape 2 Pack 1/2 (0.47) Wide Standard Non-Laminated Tape Black on White Recommended for Home and Indoor Use 0.47 x 26.2 (12mm x 8M) 2-Pack M2312PK M231**Brother**$17.29**4.7★13,312 rev](https://www.amazon.com/dp/B00VXY3PX6) [5**Anycolor M-K231 M Tape Replace for Brother M-K231s MK231 M-231 PTM95 P-Touch Label Tape 12mm 0.47 White Non-Laminated for Brother Ptouch PT-M95 PT-65 PT-45 PT-70 PT85 PT90 Label Maker Refills 4-Pack**Anycolor**$13.56**4.6★8,242 rev](https://www.amazon.com/dp/B01B482RYI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QWUIU M-K231 Label Maker Tape 12mm 0.47 White Compatible with Brother P-Touch M Tape MK-231 for Brother PTouch PT-M95 PT-90 PT-85 PT-70BM PT-65 PT-45 Label Maker 5-Pack**QWUIU**$10.96**74 rev6mo ago](https://www.amazon.com/dp/B0GGQF68DT) [**Kappiek M-K231 M Tape 12mm 0.47 White Label Tape Compatible for Brother M Tape M231 MK231 M-K231S for Brother PT-M95 PT-90 PT-85 PT-80 PT-70 PT-65 Label Maker Black on White 5 Pack Inking Ribbon**Kappiek**$9.75**153 rev1y ago](https://www.amazon.com/dp/B0DSPGLJLX) [**5 Pack RASSURT M-K231 Label Tape Replace for Brother M Tape MK-231 M-K231S Brother Label Tape 12mm 0.47 MK231 Label Tape White for Compatible with Brother PTouch PT-M95 PT-65 PT-45 PT-70BM PT-80**RASSURT**$13.30**206 rev2y ago](https://www.amazon.com/dp/B0D99WY5LR) [**6-Pack M-K231 M Tape Compatible Label Tape Replacement for Brother P-Touch M231 MK231 M-231 M-K231S 12mm 0.47 White Work with Brother Ptouch PT-65 PT-M95 PT-90 PT-70 PT-80 PT-70BM PT-45 Label Maker**xinsin**$13.54**742 rev3y ago](https://www.amazon.com/dp/B0C7FXBLP5) [**4 x Label Maker Tape Replacement for Brother P Touch M Tape M-K231 M-K231s MK231 MK-231 M231 12mm 0.47 White Compatible with Brother P Touch PT-M95 PT-90 PT-70 PT-65 PT-85 Label Maker Refills 26.2 Ft**HOLAPRO**$10.73**901 rev4y ago](https://www.amazon.com/dp/B0B5SRW88J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QWUIU M-K231 Label Maker Tape 12mm 0.47 White Compatible with Brother P-Touch M Tape MK-231 for Brother PTouch PT-M95 PT-90 PT-85 PT-70BM PT-65 PT-45 Label Maker 5-Pack**QWUIU**$10.96**4.8★**▲ 265%**](https://www.amazon.com/dp/B0GGQF68DT) [**4 x Label Maker Tape Replacement for Brother P Touch M Tape M-K231 M-K231s MK231 MK-231 M231 12mm 0.47 White Compatible with Brother P Touch PT-M95 PT-90 PT-70 PT-65 PT-85 Label Maker Refills 26.2 Ft**HOLAPRO**$10.73**4.5★**▲ 114%**](https://www.amazon.com/dp/B0B5SRW88J) [**5 Pack RASSURT M-K231 Label Tape Replace for Brother M Tape MK-231 M-K231S Brother Label Tape 12mm 0.47 MK231 Label Tape White for Compatible with Brother PTouch PT-M95 PT-65 PT-45 PT-70BM PT-80**RASSURT**$13.30**4.6★**▲ 47%**](https://www.amazon.com/dp/B0D99WY5LR) [**M-K231 12mm Replacement for Brother M Tape 0.47 White M-K231s Label Tape**Fimax**$10.29**4.6★**▲ 33%**](https://www.amazon.com/dp/B075WSCG6T) [**6-Pack M-K231 M Tape Compatible Label Tape Replacement for Brother P-Touch M231 MK231 M-231 M-K231S 12mm 0.47 White Work with Brother Ptouch PT-65 PT-M95 PT-90 PT-70 PT-80 PT-70BM PT-45 Label Maker**xinsin**$13.54**4.7★**▲ 27%**](https://www.amazon.com/dp/B0C7FXBLP5)
**~~View all trending →~~**
## **What buyers say about brother m tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Worth the money”*
**Quality-Overall**12%
*“the cartridges themselves appear to be very good quality”*
**Size-Overall**10%
*“Perfect size for my printer”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Adhesion/Stickiness**9%
*“stick just as well”*
**Ease Of Use**6%
*“EASY TO USE”*
**Print Quality**6%
*“Print quality is clean”*
**Efficiency**5%
*“It works great”*
**Functionality-Overall**3%
*“Works perfectly”*
**Durability**3%
*“Durable, and Useful”*
### **What buyers complain about **
**Adhesion/Stickiness**21%
*“Terrible adhesive”*
**Quality-Overall**12%
*“Not the highest quality tapes”*
**Ease Of Use**11%
*“Hard to explain”*
**Size-Overall**6%
*“t fit printer”*
**Print Quality**5%
*“Don't stick well - also print isn't as dark as the original tape”*
**Value For Money**4%
*“A LITTLE PRICEY BUT LASTS LONG”*
**Compatibility-Overall**3%
*“That was completely my fault — I was just slightly off on compatibility”*
**Functionality-Overall**3%
*“It wouldn't feed from my printer”*
**Color**2%
*“I wish they'd make a white on black”*
**Durability**2%
*“Not durable”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**13%
**Compatibility-Overall**12%
**Adhesion/Stickiness**6%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Print Quality**1%
**Color**1%
**Ease Of Use**1%
**Shape/Style**1%
## **Common questions**
- **Is brother m tape profitable to sell on Amazon United States?**
- The niche generates $263K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (42/100).
- **How competitive is the brother m tape niche?**
- 11 brands and 42 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in brother m tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Ease Of Use. The return rate is 1.5%.
- **When does demand for brother m tape peak?**
- Demand peaks in Jan; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the brother m tape niche?**
- Listings span $8.45–$17.29; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 3,715 reviews — the moat a new listing must climb.
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