---
title: "Brother Label Maker Tape 12mm 0.47 White — $244K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/brother-label-maker-tape-12mm-0-47-white"
last_updated: "2026-08-11T09:04:17.265Z"
locale: en
meta:
description: "Niche score 60/100 · $244K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $244K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brother Label Maker Tape 12mm 0.47 White — $244K/yr Amazon US Niche (2026) - Flapen"
---
# **brother label maker tape 12mm 0.47 white**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 46Growth 24Conversion 91Competition 77Returns 96Price range 85Avg price 83Brand share 70Review moat 37Quality gap 24
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.92–$79.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.13**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$244K**
$244K/yr · 122K searches
**Review moat**
**Okay****2,758.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, brother label maker tape 12mm 0.47 white is a $244K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brother label maker tape 12mm 0.47 white market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$272K–$363K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**83**
**Top-5 brand share**
**63%**
Top 20: 97%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**32%**
- Brother29% - SUBLIMAKER16% - BEYONDTEK7% - Pristar6% - Timorn6% - CocoKitch5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -2.4% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/brother-label-maker-tape-12mm-0-47-white/trend)
## **Top brother label maker tape 12mm 0.47 white search terms**
- **p touch label tape 12mm 0.47 white**40K/yr-0.9%4.3% conv. - **tze-231 12mm 0.47 black ink on white tape**31K/yr-0.4%7.5% conv. - **tz tape 12mm 0.47 laminated white**35K/yr-0.1%9.2% conv. - **tze**6K/yr-10.0%1.9% conv. - **brother tze**5K/yr-5.1%2.5% conv. - **ptouch tze tape**5K/yr-32.5%3.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/brother-label-maker-tape-12mm-0-47-white/search-terms)
## **Top brother label maker tape 12mm 0.47 white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$15K9%$22K12%$29K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★275 rev](https://www.amazon.com/dp/B0FZD13WFJ) [2**Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft**Brother**$27.15**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CC8H5H) [3**Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack**Timorn**$15.90**4.5★133 rev](https://www.amazon.com/dp/B0FQP2LBNN) [4**TZe-231 Replace for Brother P Touch Label Maker Tape 12mm 0.47 Laminated WhiteTze-2312pk Black Ink on White Tape for PT-H103w H110 D210 D220 D400 1180 1280 1890 2040 8m 26.2ft**BEYONDTEK**$10.63**4.7★484 rev](https://www.amazon.com/dp/B0FQV3F9DY) [5**Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement**Nicelabels**$5.92**4.3★175 rev](https://www.amazon.com/dp/B0G6XHMJ94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs**JOJOME**$10.24**70 rev1mo ago](https://www.amazon.com/dp/B0H2LD4NHZ) [**Fizoon 12mm 0.47 Inch Laminated Black on White Label Maker Tape Tze-231 Replace for Brother P Touch Label Tape TZe TZ Ptouch Refills TZe231 for PT-D210 220 PTH110BP H111 PTP-710BT 12 mm x 8m 4-Pack**Fizoon**$13.75**14 rev3mo ago](https://www.amazon.com/dp/B0GTNJMVNZ) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**47 rev4mo ago](https://www.amazon.com/dp/B0GSZ97F2G) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2 x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (6 Packs)**INKROBAT**$17.72**37 rev4mo ago](https://www.amazon.com/dp/B0GR8CYK88) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**52 rev4mo ago](https://www.amazon.com/dp/B0GR8BCH6K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**4.8★**▲ 132%**](https://www.amazon.com/dp/B0GSZ97F2G) [**TZE-231 Compatible Label Tape Replacement for Brother TZe-231 TZ-231 Black on White Compatible for P Touch PT-D200 PT-D210 PTH100 PT-D400 0.47 x 26.2(12mm x 8m) 4 Packs**JOJOME**$10.24**4.3★**▲ 132%**](https://www.amazon.com/dp/B0H2LD4NHZ) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★**▲ 132%**](https://www.amazon.com/dp/B0GR8BCH6K) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White Replacement for TZ TZE TZE231 1/2 x 8m Tape Cassette for Ptouch PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D400 D410 (6 Packs)**INKROBAT**$17.72**5.0★**▲ 131%**](https://www.amazon.com/dp/B0GR8CYK88) [**Fizoon 12mm 0.47 Inch Laminated Black on White Label Maker Tape Tze-231 Replace for Brother P Touch Label Tape TZe TZ Ptouch Refills TZe231 for PT-D210 220 PTH110BP H111 PTP-710BT 12 mm x 8m 4-Pack**Fizoon**$13.75**4.4★**▲ 131%**](https://www.amazon.com/dp/B0GTNJMVNZ)
**~~View all trending →~~**
## **What buyers say about brother label maker tape 12mm 0.47 white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Decent price”*
**Quality-Overall**16%
*“EXCELLENT PRODUCT”*
**Adhesion/Stickiness**10%
*“Stick Well”*
**Size-Overall**10%
*“Fit great”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Ease Of Use**6%
*“EASY TO USE”*
**Print Quality**6%
*“The print itself was beautiful”*
**Efficiency**4%
*“Works perfect in my machine”*
**Compatibility-Overall**4%
*“It was compatible”*
**Durability**3%
*“This is a reliable”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Adhesion is pretty bad”*
**Ease Of Use**15%
*“Hard To Peel”*
**Jamming/Clogging**7%
*“This product tends to jam”*
**Functionality-Overall**5%
*“One of the cartridges did not work”*
**Quality-Overall**4%
*“It definitely isn't the name brand quality”*
**Value For Money**4%
*“They are expensive for what they are”*
**Wrinkles**3%
*“wrinkles across file folders”*
**Paper Quality**3%
*“Paper backing too thin”*
**Print Quality**3%
*“It didn't print properly”*
**Compatibility-Overall**3%
*“no fit to my printer”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**14%
**Compatibility-Overall**12%
**Adhesion/Stickiness**6%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Color**2%
**Print Quality**2%
**Jamming/Clogging**1%
## **Common questions**
- **Is brother label maker tape 12mm 0.47 white profitable to sell on Amazon United States?**
- The niche generates $244K/yr across 42 tracked products. 22 of 26 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the brother label maker tape 12mm 0.47 white niche?**
- 25 brands and 83 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in brother label maker tape 12mm 0.47 white?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.8%.
- **When does demand for brother label maker tape 12mm 0.47 white peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the brother label maker tape 12mm 0.47 white niche?**
- Listings span $5.92–$79.56; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 2,759 reviews — the moat a new listing must climb.
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