---
title: "Bluey Stickers — $358K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/bluey-stickers"
last_updated: "2026-08-11T08:20:47.909Z"
locale: en
meta:
description: "Niche score 40/100 · $358K/yr market · 497K searches/yr · $8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $358K/yr market · 497K searches/yr · $8.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bluey Stickers — $358K/yr Amazon US Niche (2026) - Flapen"
---
# **bluey stickers**
**Skip it**
Prices mostly outside the sweet spot ($4.08–$15.79) — this niche doesn't clear our bar today.
Market size 54Growth 14Conversion 81Competition 25Returns 97Price range 7Avg price 24Brand share 16Review moat 61Quality gap 19
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,051**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$358K**
$358K/yr · 497K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$8.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$4.08–$15.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bluey stickers is a $358K/yr Amazon United States market (497K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bluey stickers market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$344K–$430K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**49**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**3%**
- Trends International42% - RAXO23% - Horizon Group USA17% - Bluey8% - SmileMakers4% - Unique3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
20K15KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/electronics/bluey-stickers/trend)
## **Top bluey stickers search terms**
- **bluey stickers**390K/yr-23.5%8.4% conv. - **bluey sticker**19K/yr-10.1%5.4% conv. - **bluey stickers for kids**24K/yr-27.5%9.4% conv. - **stickers bluey**11K/yr-23.2%6.3% conv. - **bluey vinyl stickers**10K/yr-10.1%2.4% conv. - **bluey stickers**5K/yr-36.8%8.3% conv. - **bluey water bottle stickers**9K/yr-18.6%2.7% conv. - **bluey sticker sheets**5K/yr+21.0%6.3% conv. - **bluey stickers for water bottles**5K/yr+25.4%2.7% conv. - **stickers de bluey**4K/yr-2.6%2.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/bluey-stickers/search-terms)
## **Top bluey stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$72K30%$108K40%$143K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bluey - stickerland pad - 4 Pages - Licensed Stickerland Pad - 4 Pages**Trends International**$4.19**4.7★939 rev](https://www.amazon.com/dp/B0CP8G8JJV) [2**100 Cartoon Stickers Colorful Aesthetic VSCO Vinyl/PVC Waterproof Decals for Water Bottle Phone Case Laptop Skateboard Gift for Teens Boys and Girls (Blue 100)**RAXO**$9.48**4.6★1,407 rev](https://www.amazon.com/dp/B0C3H59R9N) [3**Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Bluey**Horizon Group USA**$9.95**4.8★6,446 rev](https://www.amazon.com/dp/B0GFPFCGYH) [4**Bluey Holographic Stickers Pack**Trends International**$6.74**4.7★155 rev](https://www.amazon.com/dp/B0DVD74RJ7) [5**Horizon Group USA Bluey Sticker Playset 2 Sticker Play Scenes 35+ Reusable Puffy Bluey Repositionable Stickers for Kids Perfect for Travel Screen-Free Fun**Horizon Group USA**$5.89**4.4★5,144 rev](https://www.amazon.com/dp/B09PGVZ5TJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Bluey**Horizon Group USA**$9.95**6,446 rev6mo ago](https://www.amazon.com/dp/B0GFPFCGYH) [**Bluey Decal Variety Pack (100-Pack) Decal Variety Pack**Trends International**$9.61**47 rev11mo ago](https://www.amazon.com/dp/B0FLQNPYR1) [**SmileMakers Bluey Stickers for Kids Classroom - 100 Count Bulk Teacher Supplies with 5 Assorted Character Designs | 2.5 Inch Reward Stickers for Students Preschool & Elementary School Prizes**SmileMakers**$12.80**43 rev1y ago](https://www.amazon.com/dp/B0FFP8HWJG) [**SmileMakers Bluey & Friends Stickers 2.5 Inches 100 Count 5 Designs Multicolor**SmileMakers**$12.97**35 rev1y ago](https://www.amazon.com/dp/B0FFPF96DL) [**Bluey Repositionable Sticker Pad Over 165 Removable Stickers & 5 Play Scenes Jumbo Sticker Pad Bluey Toys for Kids Ages 3 & Up**Horizon Group USA**$8.73**743 rev1y ago](https://www.amazon.com/dp/B0CBSX59GF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horizon Group USA Sticker Book with Large and Small Sizes Kids Stationary for Water Bottle Notebooks and Party Favors Bluey**Horizon Group USA**$9.95**4.8★**▲ 266%**](https://www.amazon.com/dp/B0GFPFCGYH) [**Bluey Paper Sticker Sheet Favors (Pack of 4) | Assorted Designs | Perfect for Kids Party Decor & Creative Fun**Unique**$5.87**4.7★**▲ 56%**](https://www.amazon.com/dp/B0BTJ7KXS9) [**100 Cartoon Stickers Colorful Aesthetic VSCO Vinyl/PVC Waterproof Decals for Water Bottle Phone Case Laptop Skateboard Gift for Teens Boys and Girls (Blue 100)**RAXO**$9.48**4.6★**▲ 23%**](https://www.amazon.com/dp/B0C3H59R9N) [**SmileMakers Bluey Stickers for Kids Classroom - 100 Count Bulk Teacher Supplies with 5 Assorted Character Designs | 2.5 Inch Reward Stickers for Students Preschool & Elementary School Prizes**SmileMakers**$12.80**4.7★**— 1%**](https://www.amazon.com/dp/B0FFP8HWJG) [**SmileMakers Bluey & Friends Stickers 2.5 Inches 100 Count 5 Designs Multicolor**SmileMakers**$12.97**5.0★**— 4%**](https://www.amazon.com/dp/B0FFPF96DL)
**~~View all trending →~~**
## **What buyers say about bluey stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**14%
*“Awesome fun”*
**Color**13%
*“bright colors”*
**Value For Money**10%
*“Good price”*
**Quality-Overall**9%
*“Good quality board”*
**Adhesion/Stickiness**7%
*“stick very well”*
**Collectibles**5%
*“Perfect for scrapbooking, decorating, and arts and crafts”*
**Gifting Purpose**5%
*“Decent gift”*
**Durability**5%
*“its very durable”*
**Size-Overall**4%
*“Theyre adorable and also a good size”*
**Developmental Needs**3%
*“Perfect and easy for small kids”*
### **What buyers complain about **
**Adhesion/Stickiness**31%
*“don't stick well”*
**Durability**12%
*“a few came apart”*
**Quality-Overall**12%
*“Extremely low quality”*
**Size-Overall**8%
*“The size is bigger than most”*
**Value For Money**6%
*“Kinda cheap”*
**Recycle/Reuse**5%
*“so their reusable-ness is limited”*
**Ease Of Use**4%
*“cant use them”*
**Print Quality**3%
*“Poor print/ink quality”*
**Color**2%
*“the others were some weird version of bluey with different characters or different takes on certain characters”*
**Advertised Vs Actual Product**2%
*“cant use as advertised”*
### **Top return reasons **
**Size-Overall**32%
**Adhesion/Stickiness**22%
**Advertised Vs Actual Product**14%
**Value For Money**11%
**Quality-Overall**6%
**Functionality-Overall**2%
**Recycle/Reuse**2%
**Gifting Purpose**2%
**Defective Material/Parts**1%
**Color**1%
## **Common questions**
- **Is bluey stickers profitable to sell on Amazon United States?**
- The niche generates $358K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the bluey stickers niche?**
- 7 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in bluey stickers?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.7%.
- **When does demand for bluey stickers peak?**
- Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the bluey stickers niche?**
- Listings span $4.08–$15.79; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.
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