---
title: "B760 — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/b760"
last_updated: "2026-08-11T12:56:17.585Z"
locale: en
meta:
description: "Niche score 29/100 · $162K/yr market · 181K searches/yr · $123.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $162K/yr market · 181K searches/yr · $123.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B760 — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **b760**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 14Conversion 9Competition 41Returns 17Price range 20Avg price 67Brand share 0Review moat 86Quality gap 43
**Review moat**
**Great****279.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$123.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$162K**
$162K/yr · 181K searches
**Price range**
**Bad****$85.78–$155.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, b760 is a $162K/yr Amazon United States market (181K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b760 market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$246K–$308K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **13%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**134**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- msi37% - ASUS34% - ASRock18% - GIGABYTE11%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/b760/trend)
## **Top b760 search terms**
- **b760**57K/yr-18.1%0.7% conv. - **b760m**38K/yr-18.4%1.1% conv. - **b760 motherboard**43K/yr-35.0%0.3% conv. - **b760 motherboard ddr5**12K/yr-24.3%1.1% conv. - **b760 ddr5**6K/yr+27.8%1.0% conv. - **b760m ddr5**6K/yr+15.1%1.5% conv. - **asus b760**4K/yr-26.5%1.5% conv. - **asus b760m**4K/yr-33.5%2.4% conv. - **b760m motherboard**6K/yr-33.8%0.7% conv. - **motherboard b760**3K/yr-41.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/b760/search-terms)
## **Top b760 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$49K40%$65K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**4.6★86 rev](https://www.amazon.com/dp/B0FP3MRTC1) [2**MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)**msi**$109.42**4.5★757 rev](https://www.amazon.com/dp/B0BZ9T4KF6) [3**ASRock B760M Pro RS Motherboard DDR5 7200MHz HDMI DisplayPort eDP PCIe Gen5 (Graphics) 14th 13th 12th Gen Intel Core Processors LGA1700 192GB**ASRock**$115.37**4.6★389 rev](https://www.amazon.com/dp/B0C2C96LDL) [4**GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch**GIGABYTE**$132.24**4.4★309 rev](https://www.amazon.com/dp/B0D54QJ9CJ) [5**ASUS TUF GAMING B760-PLUS WIFI Intel B760 LGA 1700 ATX motherboard Ready for 14th 13th & 12th Gen Intel Core CPU 12+1+1 Stages PCIe 5.0 3x M.2 DDR5 2.5G USB 3.2 Type-C Thunderbolt 4 USB4**ASUS**$147.06**4.5★421 rev](https://www.amazon.com/dp/B0BZT9KYNB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**86 rev1y ago](https://www.amazon.com/dp/B0FP3MRTC1) [**MSI PRO B760M-P Motherboard Micro-ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 6800+MHz/OC PCIe 4.0 x16 Slot M.2 Gen4 Slots**msi**$102.93**48 rev1y ago](https://www.amazon.com/dp/B0CRK43T2Y) [**GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch**GIGABYTE**$132.24**309 rev2y ago](https://www.amazon.com/dp/B0D54QJ9CJ) [**MSI PRO B760-VC WiFi ProSeries Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 5 ATX) (Renewed)**msi**$85.78**42 rev2y ago](https://www.amazon.com/dp/B0CTP26DB1) [**ASRock B760M PG Riptide WiFi Micro-ATX Motherboard | Supports 14th/13th/12th Gen Intel | DDR5 7200+ (OC) | WiFi 6E | 2.5G LAN | 14+1+1 Power Phase | Front & Rear USB-C**ASRock**$119.54**119 rev2y ago](https://www.amazon.com/dp/B0CK582LX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**4.6★**▲ 291%**](https://www.amazon.com/dp/B0FP3MRTC1) [**ASRock B760 Pro RS WiFi 6E LGA1700 HDMI DisplayPort eDP Intel B760 ATX Motherboard DDR5 192GB 7200+ (OC) MHz SATA3 6.0 Gb/s USB3.2 Gen2 2.5G LAN PCIe5.0 M.2 64Bit**ASRock**$129.23**4.6★**▲ 253%**](https://www.amazon.com/dp/B0CBNP35BD) [**ASUS Prime B760M-K D4 Intel B760 (LGA 1700)(13th and 12th Gen) mATX Motherboard PCIe 4.0 Two PCIe 4.0 M.2 Slots DDR4 Realtek 2.5Gb Ethernet HDMI SATA 6 Gbps Front USB 3.2 Gen 1 Aura Sync**ASUS**$97.74**4.7★**▲ 171%**](https://www.amazon.com/dp/B0BR8SGYXP) [**MSI MAG B760 Tomahawk WiFi Gaming Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX)**msi**$148.93**4.6★**▲ 88%**](https://www.amazon.com/dp/B0BRQV1P6M) [**ASRock B760M Steel Legend WiFi Motherboard**ASRock**$139.11**4.3★**▲ 43%**](https://www.amazon.com/dp/B0BQWPLY57)
**~~View all trending →~~**
## **What buyers say about b760**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great value for the price”*
**Assembly/Installation**14%
*“Setup was super straightforward”*
**Quality-Overall**13%
*“High quality”*
**Connectivity-Overall**10%
*“Wifi works great”*
**Computation Performance**8%
*“Run fast”*
**Design-Overall**6%
*“The white/silver design fits perfectly with my build”*
**Compatibility-Overall**4%
*“This motherboard is technically compatible with all socket 1700 cpus”*
**Ease Of Use**4%
*“This one in particular is very convenient”*
**Advertised Vs Actual Product**3%
*“It'll do the job”*
**Functionality-Overall**3%
*“new one works flawless”*
### **What buyers complain about **
**Functionality-Overall**19%
*“the computer wouldn't boot”*
**Durability**11%
*“Broken not after half a year”*
**Defective Material/Parts**9%
*“Broken pins”*
**Product Condition**9%
*“First motherboard was used”*
**Heating**8%
*“Compatibility issues with i9-14900k caused overheating”*
**Compatibility-Overall**6%
*“This motherboard DOES NOT SUPPORT INTEL 14TH GEN”*
**Connectivity-Overall**4%
*“NO WIFI”*
**Quality-Overall**4%
*“Asus quality control sucks”*
**Instructions/User Manual/Troubleshooting**3%
*“No I/O shield or manual”*
**Socket/Port/Plug**3%
*“Also, two memory slots failed in such a way that the PC won't boot if any sticks are placed in them. tested all sticks to ensure they work in the functional slots”*
### **Top return reasons **
**Functionality-Overall**24%
**Defective Material/Parts**16%
**Compatibility-Overall**16%
**Size-Overall**9%
**Socket/Port/Plug**8%
**Advertised Vs Actual Product**6%
**Product Condition**6%
**Value For Money**4%
**Constant Reboot Or Restart**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is b760 profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 16 tracked products. 90-day search growth is -21.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the b760 niche?**
- 4 brands and 134 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in b760?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Defective Material/Parts. The return rate is 7.3% — above our launch gate.
- **When does demand for b760 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the b760 niche?**
- Listings span $85.78–$155.71; the average listing price is $123.18 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.
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