---
title: "B660m — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/b660m"
last_updated: "2026-08-11T13:38:42.901Z"
locale: en
meta:
description: "Niche score 25/100 · $22K/yr market · 15K searches/yr · $110.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · $22K/yr market · 15K searches/yr · $110.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B660m — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **b660m**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 14Conversion 17Competition 18Returns 18Price range 31Avg price 72Brand share 0Review moat 88Quality gap 60
**Review moat**
**Great****233.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$110.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$85.66–$132.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****7.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 15K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, b660m is a $22K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 25/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b660m market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$28K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#551**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **15%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- ASRock57% - msi26% - ASUS12% - GIGABYTE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -21.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/electronics/b660m/trend)
## **Top b660m search terms**
- **b660m**9K/yr-24.6%0.7% conv. - **asrock b660m pro rs**3K/yr-18.7%1.6% conv. - **asrock b660m**1K/yr-17.2%0.5% conv. - **asrock b660**597/yr-32.0%0.0% conv. - **asrock b660m pro rs micro atx lga1700 motherboard**316/yr+30.4%2.7% conv. - **b660m wifi**322/yr+15.6%0.0% conv. - **asrock b660m pro rs lga 1700 intel b660 sata 6gb/s ddr4 micro atx motherboard**89/yr-41.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/b660m/search-terms)
## **Top b660m products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASRock B660M Pro RS Intel B660 Series CPU (LGA1700) 32 GB Compatible B660M MicroATX Motherboard**ASRock**$98.98**4.5★713 rev](https://www.amazon.com/dp/B09NZPD6WD) [2**MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)**msi**$109.42**4.5★757 rev](https://www.amazon.com/dp/B0BZ9T4KF6) [3**ASRock B760M Pro RS Motherboard DDR5 7200MHz HDMI DisplayPort eDP PCIe Gen5 (Graphics) 14th 13th 12th Gen Intel Core Processors LGA1700 192GB**ASRock**$115.37**4.6★389 rev](https://www.amazon.com/dp/B0C2C96LDL) [4**MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)**msi**$85.66**4.0★44 rev](https://www.amazon.com/dp/B0DF8CPSKZ) [5**GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch**GIGABYTE**$132.24**4.4★309 rev](https://www.amazon.com/dp/B0D54QJ9CJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**86 rev1y ago](https://www.amazon.com/dp/B0FP3MRTC1) [**MSI PRO B660M-A CEC WiFi DDR4 V2 Micro ATX Motherboard (Renewed)**msi**$85.66**44 rev1y ago](https://www.amazon.com/dp/B0DF8CPSKZ) [**GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch**GIGABYTE**$132.24**309 rev2y ago](https://www.amazon.com/dp/B0D54QJ9CJ) [**ASRock B760M PG Riptide WiFi Micro-ATX Motherboard | Supports 14th/13th/12th Gen Intel | DDR5 7200+ (OC) | WiFi 6E | 2.5G LAN | 14+1+1 Power Phase | Front & Rear USB-C**ASRock**$119.54**119 rev2y ago](https://www.amazon.com/dp/B0CK582LX5) [**ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III) (Renewed)**ASUS**$110.07**41 rev2y ago](https://www.amazon.com/dp/B0CFZPR9FM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**4.6★**▲ 370%**](https://www.amazon.com/dp/B0FP3MRTC1) [**ASRock ASRock B660M-ITX/ac Compatible with Intel B660 Series CPU (LGA1700) B660 Mini ATX Motherboard (1808826)**ASRock**$121.90**4.4★**▲ 365%**](https://www.amazon.com/dp/B09QFSDWMD) [**ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III)**ASUS**$129.35**4.2★**▲ 283%**](https://www.amazon.com/dp/B09NWDSV2H) [**ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management**ASUS**$93.47**4.4★**▲ 208%**](https://www.amazon.com/dp/B0C3ZM464W) [**ASUS Prime B660M-A AC D4 LGA 1700(Intel 12th Gen) mATX Motherboard (PCIe 4.0 DDR4 2X M.2 PCIe 4.0 Slots Wi-Fi 5 Front USB 3.2 Gen 1 Type-C Addressable Gen 2 headers ASUS 5X Protection III) (Renewed)**ASUS**$110.07**4.0★**▲ 43%**](https://www.amazon.com/dp/B0CFZPR9FM)
**~~View all trending →~~**
## **What buyers say about b660m**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Good price”*
**Assembly/Installation**15%
*“set them up with no issue whatsoever”*
**Connectivity-Overall**9%
*“Wifi works great”*
**Computation Performance**9%
*“Run fast”*
**Quality-Overall**6%
*“so its pretty reliable”*
**Compatibility-Overall**5%
*“This motherboard is technically compatible with all socket 1700 cpus”*
**Design-Overall**4%
*“unique budget build”*
**Advertised Vs Actual Product**3%
*“It'll do the job”*
**Ease Of Use**3%
*“This one in particular is very convenient”*
**Data Transfer Speed**3%
*“great bios settings was able to down step the speed”*
### **What buyers complain about **
**Functionality-Overall**15%
*“the computer wouldn't boot”*
**Durability**15%
*“Broken not after half a year”*
**Product Condition**11%
*“First motherboard was used”*
**Heating**10%
*“Lack of heat sinks”*
**Defective Material/Parts**9%
*“Broken pins”*
**Connectivity-Overall**6%
*“Terrible amount of connections dont have usb c port as well”*
**Value For Money**5%
*“Not Worth”*
**Instructions/User Manual/Troubleshooting**4%
*“Couldve used better instructions”*
**Socket/Port/Plug**4%
*“Poor amount of ports”*
**Display Resolution**4%
*“No HDMI or Display Ports”*
### **Top return reasons **
**Functionality-Overall**27%
**Compatibility-Overall**16%
**Defective Material/Parts**14%
**Size-Overall**9%
**Socket/Port/Plug**7%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Constant Reboot Or Restart**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is b660m profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 13 tracked products. 90-day search growth is -21.7%. Flapen's verdict: Skip it (25/100).
- **How competitive is the b660m niche?**
- 4 brands and 94 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in b660m?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Product Condition. The return rate is 7.1% — above our launch gate.
- **When does demand for b660m peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the b660m niche?**
- Listings span $85.66–$132.24; the average listing price is $110.32 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)