---
title: "B660i — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/b660i"
last_updated: "2026-08-11T12:10:08.366Z"
locale: en
meta:
description: "Niche score 23/100 · $28K/yr market · 62K searches/yr · $159.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 23/100 · $28K/yr market · 62K searches/yr · $159.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B660i — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **b660i**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 18Conversion 3Competition 25Returns 14Price range 5Avg price 55Brand share 0Review moat 92Quality gap 63
**Review moat**
**Great****156.42**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$159.99**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$28K**
$28K/yr · 62K searches
**Price range**
**Bad****$90.05–$290.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, b660i is a $28K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b660i market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$80K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#406**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **16%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**93**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- ASRock37% - ASUS33% - GIGABYTE25% - msi5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/b660i/trend)
## **Top b660i search terms**
- **mini itx lga 1700**5K/yr+15.3%0.3% conv. - **b760i**8K/yr-2.9%0.7% conv. - **lga 1700 itx**6K/yr-15.0%1.1% conv. - **mini itx motherboard lga 1700**6K/yr-28.5%0.4% conv. - **mini itx motherboard intel**5K/yr-1.3%0.3% conv. - **lga 1700 itx motherboard**5K/yr-21.2%0.6% conv. - **itx motherboard intel**3K/yr-5.3%0.3% conv. - **lga 1700 mini itx**3K/yr+37.0%0.8% conv. - **b760 itx**3K/yr-9.8%0.4% conv. - **intel itx motherboard**3K/yr-13.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/b660i/search-terms)
## **Top b660i products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASRock H610M-ITX/eDP Mini-ITX Motherboard Supports Intel 14th/13th/12th Gen Core Processors (LGA1700) DDR4 PCIe 4.0 eDP HDMI DisplayPort Intel Gigabit LAN Wi-Fi 5 Dr.MOS**ASRock**$90.05**4.3★20 rev](https://www.amazon.com/dp/B0BG625W1W) [2**GIGABYTE B760I AORUS PRO (LGA 1700/ B760/ Mini-ITX/ DDR5/ Dual M.2/ PCIe 4.0/ USB 3.2 Gen2X2 Type-C/WiFi 6E/ Intel 2.5GbE LAN/Q-Flash Plus/Motherboard)**GIGABYTE**$197.37**4.3★60 rev](https://www.amazon.com/dp/B0C4CKCRYW) [3**ASUS PRIME H610I-PLUS D4 LGA 1700(Intel 12th Gen&Intel vPro)mini ITX Motherboard(PCIe 4.0 DDR4 USB 3.2 Gen 1 Type-A 1Gb Lan DP/HDMI/D-Sub V-M.2(Key E) Q-LED Mono-out header with amp IC SPI TPM header)**ASUS**$113.11**4.3★200 rev](https://www.amazon.com/dp/B09XJQTQN1) [4**ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C**ASUS**$196.42**4.5★79 rev](https://www.amazon.com/dp/B0DQ68TV3W) [5**ASRock B760M-ITX/D4 WiFi Supports 13th Gen & 12th Gen Intel Core Processors (LGA1700)**ASRock**$155.74**3.9★59 rev](https://www.amazon.com/dp/B0BQWQ9QPK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS Prime H610I-PLUS-CSM Intel H610 (LGA 1700) Mini-ITX Motherboard with DDR5 5600 PCIe 4.0 M.2 Slot Intel 1 Gb Ethernet DisplayPort HDMI D-Sub USB 3.2 SATA 6 ASUS Control Center Express**ASUS**$113.44**0 rev6mo ago](https://www.amazon.com/dp/B0GD97CH2B) [**MSI PRO H810I WiFi Motherboard ITX - Supports Intel Core Ultra Processors (Series 2) LGA 1851 - DDR5 Memory Boost (6400 MT/s MAX) PCIe 5.0 x16 M.2 Gen4 2.5G LAN**msi**$150.81**4 rev11mo ago](https://www.amazon.com/dp/B0FMZSRYSW) [**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**86 rev1y ago](https://www.amazon.com/dp/B0FP3MRTC1) [**GIGABYTE B860I AORUS PRO ICE Intel Core Ultra (Series 2) LGA 1851 Motherboard Mini-ITX DDR5 2X M.2 PCIe 5.0 Thunderbolt 4 WIFI7 2.5GbE LAN EZ-Latch**GIGABYTE**$209.62**18 rev1y ago](https://www.amazon.com/dp/B0DQLK2RF3) [**ASUS ROG STRIX B860-I GAMING WIFI B860 LGA 1851 mITX Mini-ITX motherboard Intel Core Ultra Series 2 Ready Advanced AI ready 10+1+2+1 stage DDR5 2.5G LAN WiFi7 M.2 Thunderbolt 4 USB Type-C**ASUS**$196.42**79 rev1y ago](https://www.amazon.com/dp/B0DQ68TV3W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**4.6★**▲ 256%**](https://www.amazon.com/dp/B0FP3MRTC1) [**ASUS PRIME H610I-PLUS D4-CSM Intel H610 (LGA 1700) Commercial CSM Mini-ITX motherboard DDR4 PCIe 4.0 M.2 1 G LAN DisplayPort HDMI D-Sub USB 3.2 SATA ASUS Control Center Express IT Management**ASUS**$93.47**4.4★**▲ 224%**](https://www.amazon.com/dp/B0C3ZM464W) [**ASRock H610M-ITX/eDP Mini-ITX Motherboard Supports Intel 14th/13th/12th Gen Core Processors (LGA1700) DDR4 PCIe 4.0 eDP HDMI DisplayPort Intel Gigabit LAN Wi-Fi 5 Dr.MOS**ASRock**$90.05**4.3★**▲ 208%**](https://www.amazon.com/dp/B0BG625W1W) [**ASUS Prime H610I-PLUS-CSM Intel H610 (LGA 1700) Mini-ITX Motherboard with DDR5 5600 PCIe 4.0 M.2 Slot Intel 1 Gb Ethernet DisplayPort HDMI D-Sub USB 3.2 SATA 6 ASUS Control Center Express**ASUS**$113.44**0.0★**▲ 154%**](https://www.amazon.com/dp/B0GD97CH2B) [**MSI MPG B760I Edge WiFi Gaming Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 5.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 6E Mini-ITX) (Renewed)**msi**$177.86**0.0★**▲ 124%**](https://www.amazon.com/dp/B0CVFJR8TJ)
**~~View all trending →~~**
## **What buyers say about b660i**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Good for the price”*
**Assembly/Installation**13%
*“which brings me to the critical setup step”*
**Quality-Overall**9%
*“- Solid build quality”*
**Compatibility-Overall**8%
*“This motherboard is technically compatible with all socket 1700 cpus”*
**Computation Performance**7%
*“The boot speed is good”*
**Connectivity-Overall**6%
*“Solid DDR4 Board with Stable Performance and Good Connectivity”*
**Ease Of Use**5%
*“easy to use”*
**Functionality-Overall**5%
*“It works fine”*
**Strength**4%
*“Solid little board”*
**Advertised Vs Actual Product**3%
*“It'll do the job”*
### **What buyers complain about **
**Functionality-Overall**24%
*“the computer wouldn't boot”*
**Durability**14%
*“Broken not after half a year”*
**Product Condition**14%
*“First motherboard was used”*
**Heating**5%
*“The provided heatsink makes poor contact with the ssd chips because of absurdly thick thermal pad”*
**Socket/Port/Plug**4%
*“Cheap pins on USB headers easy to bend, be careful”*
**Assembly/Installation**4%
*“its impossible to replace without disassembling the board”*
**Security**4%
*“No safe mode”*
**Auto Sleep/Wake Feature**4%
*“Dont put your pc to sleep”*
**Signal Strength**2%
*“it won't send a signal to my Monitor”*
**Instructions/User Manual/Troubleshooting**2%
*“find much better instructions”*
### **Top return reasons **
**Functionality-Overall**28%
**Compatibility-Overall**15%
**Defective Material/Parts**14%
**Size-Overall**7%
**Socket/Port/Plug**7%
**Value For Money**5%
**Product Condition**5%
**Advertised Vs Actual Product**5%
**Constant Reboot Or Restart**4%
**Connectivity-Overall**3%
## **Common questions**
- **Is b660i profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (23/100).
- **How competitive is the b660i niche?**
- 4 brands and 93 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in b660i?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Product Condition. The return rate is 8.0% — above our launch gate.
- **When does demand for b660i peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the b660i niche?**
- Listings span $90.05–$290.70; the average listing price is $159.99 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.
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