---
title: "Azeron — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/azeron"
last_updated: "2026-08-11T17:06:36.168Z"
locale: en
meta:
description: "Niche score 41/100 · $1.2M/yr market · 323K searches/yr · $132.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $1.2M/yr market · 323K searches/yr · $132.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Azeron — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **azeron**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 82Growth 20Conversion 36Competition 21Returns 14Price range 28Avg price 64Brand share 9Review moat 47Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$1.2M**
$1.2M/yr · 323K searches
**Avg price**
**Good****$132.25**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,840.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$7.96–$312.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, azeron is a $1.2M/yr Amazon United States market (323K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–May–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **azeron market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$794K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#636**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **43%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- Razer63% - AZERON25% - Redragon4% - xfcyzlgl3% - NEXiLUX2% - Keychron2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, May, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/electronics/azeron/trend)
## **Top azeron search terms**
- **azeron**84K/yr-14.4%0.4% conv. - **keyboard joystick**32K/yr+47.5%0.2% conv. - **razer tartarus**46K/yr-20.4%5.2% conv. - **razer tartarus v2**27K/yr-28.7%6.4% conv. - **razer tartarus pro**21K/yr-21.4%5.4% conv. - **keyboard joystick attachment**6K/yr+167.5%0.2% conv. - **joystick keyboard**8K/yr+27.9%0.4% conv. - **tartarus pro**13K/yr-54.9%3.6% conv. - **tartarus**13K/yr-12.4%3.1% conv. - **joystick for keyboard**5K/yr+103.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/azeron/search-terms)
## **Top azeron products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$124K20%$248K30%$372K40%$496K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Razer Tartarus V2 Gaming Keypad: Mecha Membrane Key Switches - One Handed Keyboard - 32 Programmable Keys - Customizable Chroma RGB Lighting - Programmable Macros - Snap Tap - Black**Razer**$68.26**4.3★12,639 rev](https://www.amazon.com/dp/B07754PYFK) [2**Razer Tartarus Pro Gaming Keypad: Analog-Optical Key Switches - Rapid Trigger - Adjustable Actuation - 32 Programmable Keys - Customizable Macros - Chroma RGB Lighting - Classic Black**Razer**$122.77**4.3★4,530 rev](https://www.amazon.com/dp/B07YQKS4B5) [3**AZERON Gaming Keypad Programmable One Handed Gaming Keyboard with Hall Effect Analog Thumbstick and 30 Programmable Keys 3D Printed Customized Keypad for Righties (Red Cyborg ll)**AZERON**$253.94**4.3★223 rev](https://www.amazon.com/dp/B0DFMNX9T1) [4**Redragon K585 DITI Wired One-Handed RGB Mechanical Gaming Keyboard 42 Keys Type-C Professional Gaming Keypad w/Upgraded Hot-Swappable Socket 7 Onboard Macro Keys & Detachable Wrist Rest**Redragon**$29.76**4.4★7,450 rev](https://www.amazon.com/dp/B07NBJVH4G) [5**AZERON Keyzen Keypad with 32 Fully Mappable Keys 360 Hall-Effect Joystick Macros Adjustable Ergonomic Design Cherry MX Switches N-Key Rollover. (Black Cherry MX Red)**AZERON**$253.00**5.0★11 rev](https://www.amazon.com/dp/B0FMYN965H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**xfcyzlgl Keyboard Joystick Keycap DIY 3D Printed Arcade Fighting Stick Adapter for WASD Keys in-Game Movement Control Mod Retro Joystick for Keyboard Attachment (Blue White)**xfcyzlgl**$10.82**5 rev2mo ago](https://www.amazon.com/dp/B0GXQDGTSQ) [**3D Printed Keyboard Joystick Keycap Mechanical Arcade Stick Adapter for WASD Retro Gaming Accessory Custom 4-Key Linkage Mod Mini Fighting Controller DIY Novelty Analog Button Attachment Set(Yellow)**LUPOCKV**$7.96**1 rev2mo ago](https://www.amazon.com/dp/B0GWHRFLNM) [**Keychron C0 HE 8K Wired One-Handed Gaming Keypad Rapid Trigger Hall Effect Magnetic Switches 35 Programmable Keys Per-Key RGB Lighting Web-Based Configurator Compatible with Windows & macOS**Keychron**$59.24**19 rev6mo ago](https://www.amazon.com/dp/B0G8ZVZLV8) [**AZERON Keyzen Keypad with 32 Fully Mappable Keys 360 Hall-Effect Joystick Macros Adjustable Ergonomic Design Cherry MX Switches N-Key Rollover. (Black Cherry MX Red)**AZERON**$253.00**11 rev11mo ago](https://www.amazon.com/dp/B0FMYN965H) [**AZERON Cyborg ll Keypad Bundle Programmable One Handed Gaming Keyboard for PC Hall effect Joystick and 30 Programmable Keys Magnetic stand and Grip tapes included (Red Cyborg ll Bundle)**AZERON**$312.93**32 rev1y ago](https://www.amazon.com/dp/B0FGPFWM9D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**xfcyzlgl Keyboard Joystick Keycap DIY 3D Printed Arcade Fighting Stick Adapter for WASD Keys in-Game Movement Control Mod Retro Joystick for Keyboard Attachment (Blue White)**xfcyzlgl**$10.82**1.2★**▲ 317%**](https://www.amazon.com/dp/B0GXQDGTSQ) [**AZERON Cyborg ll Keypad Bundle Programmable One Handed Gaming Keyboard for PC Hall effect Joystick and 30 Programmable Keys Magnetic stand and Grip tapes included (Red Cyborg ll Bundle)**AZERON**$312.93**4.4★**▲ 314%**](https://www.amazon.com/dp/B0FGPFWM9D) [**3D Printed Keyboard Joystick Keycap Mechanical Arcade Stick Adapter for WASD Retro Gaming Accessory Custom 4-Key Linkage Mod Mini Fighting Controller DIY Novelty Analog Button Attachment Set(Yellow)**LUPOCKV**$7.96**1.0★**▲ 300%**](https://www.amazon.com/dp/B0GWHRFLNM) [**Keychron C0 HE 8K Wired One-Handed Gaming Keypad Rapid Trigger Hall Effect Magnetic Switches 35 Programmable Keys Per-Key RGB Lighting Web-Based Configurator Compatible with Windows & macOS**Keychron**$59.24**4.2★**▲ 225%**](https://www.amazon.com/dp/B0G8ZVZLV8) [**Razer Tartarus Pro Gaming Keypad: Analog-Optical Key Switches 32 Programmable Keys Customizable Chroma RGB Lighting- Programmable Macro Functionality- Variable Key-Press Pressure Sensitivity (Renewed)**Razer**$95.89**4.3★**▲ 51%**](https://www.amazon.com/dp/B0838K7W9Y)
**~~View all trending →~~**
## **What buyers say about azeron**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**11%
*“The buttons are VERY responsive”*
**Quality-Overall**10%
*“It's quality hardware”*
**Value For Money**10%
*“Worth it”*
**Comfort-Overall**8%
*“It was comfortable”*
**Software/Application**7%
*“Super responsive and easy to program”*
**Design-Overall**6%
*“the design looks nice”*
**Ease Of Use**6%
*“nice easy all set”*
**Assembly/Installation**3%
*“hand assembled so there are as close to perfect as you can get”*
**Adjustability/Rotatability/Reclining**3%
*“the adjustable actuation lets you tune each key exactly how you want it”*
**Advertised Vs Actual Product**3%
*“Did everything I wanted it to”*
### **What buyers complain about **
**Durability**23%
*“is not durable at all”*
**Touch/Button Controls**14%
*“Very loud, clicking keys”*
**Quality-Overall**10%
*“Poor quality control”*
**Software/Application**9%
*“Bad software”*
**Functionality-Overall**5%
*“even the spacebar stopped functioning”*
**Noise Level**3%
*“The keypad has very loud”*
**Value For Money**3%
*“costs money”*
**Compatibility-Overall**3%
*“not a D pad/directional pad”*
**Adhesion/Stickiness**2%
*“that never feels good on a stick”*
**Ease Of Use**2%
*“awkward to use”*
### **Top return reasons **
**Functionality-Overall**16%
**Size-Overall**15%
**Compatibility-Overall**12%
**Touch/Button Controls**10%
**Comfort-Overall**9%
**Advertised Vs Actual Product**6%
**Software/Application**4%
**Noise Level**4%
**Defective Material/Parts**3%
**Ease Of Use**3%
## **Common questions**
- **Is azeron profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 14 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the azeron niche?**
- 7 brands and 26 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in azeron?**
- Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 8.0% — above our launch gate.
- **When does demand for azeron peak?**
- Demand peaks in Mar–May–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the azeron niche?**
- Listings span $7.96–$312.93; the average listing price is $132.25 (sweet spot $15–$100). The average incumbent carries 1,841 reviews — the moat a new listing must climb.
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