---
title: "Aze Tape 12mm 0.47 Laminated White — $42K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/aze-tape-12mm-0-47-laminated-white"
last_updated: "2026-08-10T01:38:37.283Z"
locale: en
meta:
description: "Niche score 39/100 · $42K/yr market · 15K searches/yr · $14.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $42K/yr market · 15K searches/yr · $14.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aze Tape 12mm 0.47 Laminated White — $42K/yr Amazon US Niche (2026) - Flapen"
---
# **aze tape 12mm 0.47 laminated white**
**Skip it**
A concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 20Conversion 99Competition 9Returns 97Price range 30Avg price 72Brand share 17Review moat 92Quality gap 23
**Conversion**
**Incredible****18.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****163.38**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.62**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.92–$18.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$42K**
$42K/yr · 15K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, aze tape 12mm 0.47 laminated white is a $42K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aze tape 12mm 0.47 laminated white market data**
- **Units sold / yr**
- **3K–4K**
- avg 750–1,000/product
- **Revenue / yr**
- **$44K–$58K**
- units × avg price
- **Conversion rate**
- **18.7%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **217 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**3%**
- Labelife54% - Pillex21% - SUBLIMAKER9% - Nicelabels5% - Timorn4% - Label KINGDOM4% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -9.3% search growth over the last 90 days.
1K600Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/electronics/aze-tape-12mm-0-47-laminated-white/trend)
## **Top aze tape 12mm 0.47 laminated white search terms**
- **labelife 0.47 12mm laminated white**7K/yr-9.6%13.8% conv. - **aze tape 12mm 0.47 laminated white**6K/yr-11.1%8.1% conv. - **aze tape**2K/yr-3.8%2.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/aze-tape-12mm-0-47-laminated-white/search-terms)
## **Top aze tape 12mm 0.47 laminated white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$13K45%$19K60%$25K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Labelife TZe TZ Tape 12mm 0.47 Laminated White Label Maker Tape Replacement for Brother P Touch Label Tape TZe-231 TZe231 Compatible with Brother PT-D210 PT-D220 PT-H110 PT-D410 PT-P710BT 4-Pack**Labelife**$14.42**4.8★32 rev](https://www.amazon.com/dp/B0DZP4Z11J) [2**Replace for Brother Label Maker Tape 12mm 0.47 White TZe-231 TZe TZ Tape AZe-231 Work with Brother P-Touch Label Maker PT-D210 PT-H110 PT-D220 PT-D400 PT-D600 PT-D610BT Black on White 6-Pack Pillex**Pillex**$18.93**4.7★116 rev](https://www.amazon.com/dp/B0F6MNPL5D) [3**Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement**Nicelabels**$5.92**4.3★175 rev](https://www.amazon.com/dp/B0G6XHMJ94) [4**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★275 rev](https://www.amazon.com/dp/B0FZD13WFJ) [5**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★52 rev](https://www.amazon.com/dp/B0GR8BCH6K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**52 rev4mo ago](https://www.amazon.com/dp/B0GR8BCH6K) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**275 rev8mo ago](https://www.amazon.com/dp/B0FZD13WFJ) [**Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack**Timorn**$15.90**133 rev10mo ago](https://www.amazon.com/dp/B0FQP2LBNN) [**Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement**Nicelabels**$5.92**175 rev10mo ago](https://www.amazon.com/dp/B0G6XHMJ94) [**TZe-231 Replace for Brother P Touch Label Maker Tape 12mm 0.47 Laminated WhiteTze-2312pk Black Ink on White Tape for PT-H103w H110 D210 D220 D400 1180 1280 1890 2040 8m 26.2ft**BEYONDTEK**$10.63**484 rev1y ago](https://www.amazon.com/dp/B0FQV3F9DY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★**▲ 270%**](https://www.amazon.com/dp/B0GR8BCH6K) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★**▲ 250%**](https://www.amazon.com/dp/B0FZD13WFJ) [**TZe-231 Replace for Brother P Touch Label Maker Tape 12mm 0.47 Laminated WhiteTze-2312pk Black Ink on White Tape for PT-H103w H110 D210 D220 D400 1180 1280 1890 2040 8m 26.2ft**BEYONDTEK**$10.63**4.7★**▲ 201%**](https://www.amazon.com/dp/B0FQV3F9DY) [**Compatible with Brother P Touch TZe-231 Label Maker Tape 12mm 0.47 Laminated White 1/2 TZ Tape for PT D210 D220 H110 P710BT Black on White 4-Pack Label KINGDOM TZE231**Label KINGDOM**$14.65**4.5★**▲ 180%**](https://www.amazon.com/dp/B0DZ5PSK56) [**Label Maker Tape 12mm 0.47 White Replacement for Brother TZ TZe-231 Laminated Black on White Labels Refill Compatible with P Touch PT-D210 D220 H110 D200 D400 6 Pack**Timorn**$15.90**4.5★**▲ 125%**](https://www.amazon.com/dp/B0FQP2LBNN)
**~~View all trending →~~**
## **What buyers say about aze tape 12mm 0.47 laminated white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Decent price”*
**Quality-Overall**20%
*“High Quality, Arrives Quickly”*
**Size-Overall**10%
*“Fits fine”*
**Adhesion/Stickiness**10%
*“The adhesive is strong”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Print Quality**4%
*“Excellent print quality”*
**Efficiency**4%
*“Works perfect in my machine”*
**Compatibility-Overall**4%
*“It was compatible”*
**Ease Of Use**3%
*“EASY TO USE”*
**Durability**3%
*“they still look brand new”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Adhesion is pretty bad”*
**Ease Of Use**11%
*“they are harder to peel”*
**Jamming/Clogging**10%
*“it totally jammed my brother printer”*
**Advertised Vs Actual Product**6%
*“even though description said it would”*
**Functionality-Overall**6%
*“Did not work”*
**Durability**5%
*“Broke after first use”*
**Wrinkles**5%
*“Wrinkled Surface”*
**Thickness**3%
*“The tape itself feels just a tiny bit thicker than my old cassette”*
**Print Quality**3%
*“It didn't print properly”*
**Compatibility-Overall**3%
*“this product is not compatible with the Brother P-Touch Label Maker Model P-2040”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**12%
**Compatibility-Overall**11%
**Adhesion/Stickiness**7%
**Functionality-Overall**7%
**Print Quality**3%
**Defective Material/Parts**3%
**Color**3%
**Jamming/Clogging**2%
**Value For Money**2%
## **Common questions**
- **Is aze tape 12mm 0.47 laminated white profitable to sell on Amazon United States?**
- The niche generates $42K/yr across 8 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the aze tape 12mm 0.47 laminated white niche?**
- 7 brands and 11 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in aze tape 12mm 0.47 laminated white?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.5%.
- **When does demand for aze tape 12mm 0.47 laminated white peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the aze tape 12mm 0.47 laminated white niche?**
- Listings span $5.92–$18.93; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.
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