---
title: "Asmr — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/asmr"
last_updated: "2026-08-06T04:04:11.639Z"
locale: en
meta:
description: "Niche score 46/100 · $118K/yr market · 44K searches/yr · $77.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $118K/yr market · 44K searches/yr · $77.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Asmr — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **asmr**
**Skip it**
Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 16Conversion 44Competition 79Returns 44Price range 24Avg price 83Brand share 64Review moat 24Quality gap 60
**Avg price**
**Great****$77.40**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$118K**
$118K/yr · 44K searches
**Review moat**
**Bad****6,494.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$16.42–$370.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, asmr is a $118K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **asmr market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$97K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**118**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 84%
**Open market**
**27%**
- Zoom34% - Logitech G10% - FIFINE9% - EMEET8% - TONOR6% - Amazon Basics6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -17.9% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 12.0×
[**Open Trend **](https://flapen.com/research/us/electronics/asmr/trend)
## **Top asmr search terms**
- **zoom microphone**19K/yr-19.4%1.6% conv. - **zoom mic**7K/yr-17.9%1.4% conv. - **microphone for zoom meetings**7K/yr-29.3%4.9% conv. - **office microphone**5K/yr-12.3%2.6% conv. - **teams microphone**3K/yr+1.8%2.3% conv. - **microphone for meetings**4K/yr-13.8%1.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/asmr/search-terms)
## **Top asmr products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zoom ZDM-1 Dynamic Microphone for Podcasts Voice-Overs Vocals and More High SPL Capability Sturdy Metal Body and Large Diaphragm**Zoom**$63.80**4.6★507 rev](https://www.amazon.com/dp/B08ML13KSB) [2**Logitech Creators Blue Yeti USB Microphone for PC Mac Gaming Recording Streaming Podcasting Studio and Computer Condenser Mic with Blue VO!CE effects 4 Pickup Patterns Plug and Play - Blackout**Logitech G**$90.66**4.6★56,873 rev](https://www.amazon.com/dp/B00N1YPXW2) [3**EMEET Conference Speakerphone M0 Plus 4 AI Mics 360 Voice Pickup Noise Reduction USB C Speaker Bluetooth Conference Speaker for 8 People w/Daisy Chain for 16 Compatible with Leading Software**EMEET**$52.95**4.3★1,565 rev](https://www.amazon.com/dp/B0BVZLS5GZ) [4**Zoom H1 Essential Handheld Recorder for Musicians Podcasters & Filmmakers with Stereo Microphones 32-Bit Float USB Microphone Mode**Zoom**$102.94**4.1★1,292 rev](https://www.amazon.com/dp/B0CSL4PXDV) [5**Zoom ZDM-1 Podcast Mic Pack Includes Dynamic Microphone Headphones Tripod Windscreen and XLR Cable**Zoom**$88.35**4.6★606 rev](https://www.amazon.com/dp/B08F8LQ3MG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AIRHUG Conference USB Microphone No Speaker Desktop Computer Mic Noise Canceling Mute Button & LED Indicator Plug & Play for Video Conference Gaming Online Class Compatible with Windows & MacOS**AIRHUG**$19.03**103 rev8mo ago](https://www.amazon.com/dp/B0FZRFQMSW) [**Yealink Sp92 Conference Speaker and Microphone Teams Certified Mic with Al Noise Cancelling 20H Call Time USB Speakerphone for Small Meeting Room Bluetooth Speaker for Computer/Laptop**Yealink**$65.22**120 rev1y ago](https://www.amazon.com/dp/B0F28GK73P) [**Zoom H2 Essential Handheld Recorder for Musicians Filmmakers & Podcasters with 3 Built-in Microphones Mono Stereo and Surround Sound Recording 32-Bit Float USB Mic**Zoom**$170.76**167 rev1y ago](https://www.amazon.com/dp/B0DJPQXJ46) [**Amazon Basics Condenser Microphone for PC Cardioid Pickup USB Mic for Streaming Recording and Podcasting 360 Adjustable Stand Plug and Play 5.8 x 3.4 Black**Amazon Basics**$24.46**1,180 rev1y ago](https://www.amazon.com/dp/B0CL9BTQRF) [**USB Microphone No Speaker Desktop Computer Mic Mute Button with LED Indicator AI Noise Reduction Plug & Play Omnidirectional External Microphone for Laptop for Online Calls/Class/Recording Video**AIRHUG**$24.20**750 rev2y ago](https://www.amazon.com/dp/B0CYC8D7NZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yealink Sp92 Conference Speaker and Microphone Teams Certified Mic with Al Noise Cancelling 20H Call Time USB Speakerphone for Small Meeting Room Bluetooth Speaker for Computer/Laptop**Yealink**$65.22**4.1★**▲ 132%**](https://www.amazon.com/dp/B0F28GK73P) [**AIRHUG Conference USB Microphone No Speaker Desktop Computer Mic Noise Canceling Mute Button & LED Indicator Plug & Play for Video Conference Gaming Online Class Compatible with Windows & MacOS**AIRHUG**$19.03**4.6★**▲ 108%**](https://www.amazon.com/dp/B0FZRFQMSW) [**Anker PowerConf Speakerphone Zoom Certified Conference Speaker with 6 Mics**Anker**$107.74**4.4★**▲ 71%**](https://www.amazon.com/dp/B07ZNT7PRL) [**Microsoft Modern USB-C Speaker Certified for Microsoft Teams 2- Way Compact Stereo Speaker Call Controls Noise Reducing Microphone. Wired USB-C Connection Black**Microsoft**$61.62**4.2★**▲ 42%**](https://www.amazon.com/dp/B094YYY9CH) [**Mini Mic Pro (Latest Model #1 Microphone for iPhone & Android Wireless Mini Microphone Clear Voice Noise Cancelling Lavalier Mic for TikTok YouTube & Interviews**Mini Mic Pro**$23.28**4.4★**▲ 36%**](https://www.amazon.com/dp/B0CMJTSVRW)
**~~View all trending →~~**
## **What buyers say about asmr**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Microphone**24%
*“Decent microphone for the money”*
**Audio Quality**15%
*“The audio quality is clear”*
**Quality-Overall**11%
*“Build quality is solid overall”*
**Value For Money**8%
*“fair price”*
**Ease Of Use**5%
*“Very handy”*
**Assembly/Installation**4%
*“easy to put together”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Compatibility-Overall**3%
*“Compatibility with my laptop is good”*
**Noise Cancellation**2%
*“the noise cancelling is great”*
**Connectivity-Overall**2%
*“Connects quick”*
### **What buyers complain about **
**Microphone**16%
*“Terrible mic”*
**Audio Quality**11%
*“Sounds terrible”*
**Durability**7%
*“Falls apart”*
**Functionality-Overall**7%
*“Barely works”*
**Quality-Overall**6%
*“Bad Quality”*
**Connectivity-Overall**5%
*“Doesn't stay connected”*
**Noise Level**5%
*“It gets really loud”*
**Compatibility-Overall**3%
*“couldn't get it to pair correctly”*
**Charging**2%
*“Doesn't charge”*
**Recording Feature**2%
*“Quality of recording is awful”*
### **Top return reasons **
**Microphone**28%
**Audio Quality**17%
**Compatibility-Overall**8%
**Functionality-Overall**7%
**Connectivity-Overall**7%
**Size-Overall**4%
**Value For Money**4%
**Speaker**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is asmr profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the asmr niche?**
- 20 brands and 118 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in asmr?**
- Top complaints mined from reviews: Microphone, Audio Quality, Durability. The return rate is 3.5%.
- **When does demand for asmr peak?**
- Demand peaks in Jul–Aug; the busiest month runs 12.0× the quietest.
- **What does it cost to enter the asmr niche?**
- Listings span $16.42–$370.32; the average listing price is $77.40 (sweet spot $15–$100). The average incumbent carries 6,495 reviews — the moat a new listing must climb.
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