--- title: "Arduino — $1.9M/yr Amazon US Niche (2026) - Flapen" canonical_url: "https://flapen.com/research/us/electronics/arduino" last_updated: "2026-08-11T07:21:31.823Z" locale: en meta: description: "Niche score 48/100 · $1.9M/yr market · 1.4M searches/yr · $50.08 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:description": "Niche score 48/100 · $1.9M/yr market · 1.4M searches/yr · $50.08 avg price. Doesn't clear our bar today. Data updated Jul 2026." "og:title": "Arduino — $1.9M/yr Amazon US Niche (2026) - Flapen" --- # **arduino** **Skip it** Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today. Market size 93Growth 19Conversion 33Competition 44Returns 87Price range 61Avg price 93Brand share 0Review moat 36Quality gap 27 **Market size** **Great****$1.9M** $1.9M/yr · 1.4M searches **Avg price** **Great****$50.08** avg listing price — sweet spot $15–$100 **Returns** **Great****1.4%** return rate — above 5% kills the launch gate **Price range** **Good****$15.34–$153.34** cheapest to priciest tracked listing — scored on the share inside $15–$100 **Competition** **Okay****58%** top-5 click share — leaders hold, buyers still browse **Review moat** **Okay****2,939.89** avg incumbent reviews — the moat a new listing must climb **Conversion** **Okay****2.6%** search→purchase rate — share of searches ending in a sale **Quality gap** **Okay****4.6★** avg incumbent rating — lower means beatable quality **Growth** **Bad****-12.0%** 90-day search growth — must beat 0% to launch **Brand share** **Bad****100%** top-5 brand share — brand-locked demand **Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") According to Flapen's Amazon United States niche tracking, arduino is a $1.9M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100. Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology) ## **arduino market data**
**Units sold / yr**
**40K–50K**
avg 2,000–2,500/product
**Revenue / yr**
**$2.0M–$2.5M**
units × avg price
**Conversion rate**
**2.6%**
**Avg BSR**
**#1,241**
**Page quality**
**0%**
**Prime**
**100%**
**Sponsored**
**100%**
**Out of stock**
**0.0%**
**Avg brand age**
**52 months**
**Avg seller age**
**181 days**
## **Competition & brand share** The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them. **Brands** **5 **—flat **Sellers** **24** **Top-5 brand share** **100%** Top 20: 100% **Top-5 click share** **58%** Top 20: 100% **Open market** **0%** - ELEGOO50% - Arduino34% - SunFounder6% - REXQualis5% - LAFVIN5% ## **Demand & seasonality** Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days. 60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay Peak months: Nov, Dec · busiest ÷ quietest = 3.0× [**Open Trend **](https://flapen.com/research/us/electronics/arduino/trend) ## **Top arduino search terms** - **arduino**661K/yr-17.5%1.4% conv. - **arduino starter kit**286K/yr-0.2%3.5% conv. - **arduino kit**165K/yr-16.2%1.7% conv. - **arduino uno q**62K/yr-14.3%2.2% conv. - **microcontroller**50K/yr-4.9%0.1% conv. - **arduino kits**28K/yr-12.5%1.4% conv. - **arduino uno r4**25K/yr-23.1%5.6% conv. - **arduino uno r4 wifi**19K/yr-26.4%8.4% conv. - **arduino uno starter kit**13K/yr+22.5%3.9% conv. - **arduino q**20K/yr-16.4%2.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/arduino/search-terms) ## **Top arduino products on Amazon** Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks. 0%10%$187K20%$375K30%$562K40%$750K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales Beatable (≤4.3★) Contested Strong incumbent (>4.7★) All 19 tracked products in this niche — three views at once, no toggling. ### **Top sellers** by 90-day click share [1![ELEGOO UNO Project Super Starter Kit with Tutorial and UNO R3 Board Compatible with Arduino IDE](https://m.media-amazon.com/images/I/51QNw+fofQL.jpg)**ELEGOO UNO Project Super Starter Kit with Tutorial and UNO R3 Board Compatible with Arduino IDE**ELEGOO**$41.24**4.7★16,542 rev](https://www.amazon.com/dp/B01D8KOZF4) [2![ELEGOO UNO R3 Project Most Complete Starter Kit with Tutorial Compatible with Arduino IDE (63 Items)](https://m.media-amazon.com/images/I/61zD-TeluHL.jpg)**ELEGOO UNO R3 Project Most Complete Starter Kit with Tutorial Compatible with Arduino IDE (63 Items)**ELEGOO**$54.66**4.7★3,442 rev](https://www.amazon.com/dp/B01CZTLHGE) [3![ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit with Tutorial Compatible with Arduino IDE](https://m.media-amazon.com/images/I/61umiC4TvZL.jpg)**ELEGOO Mega R3 Project The Most Complete Ultimate Starter Kit with Tutorial Compatible with Arduino IDE**ELEGOO**$60.80**4.7★7,945 rev](https://www.amazon.com/dp/B01EWNUUUA) [4![Arduino UNO R4 WiFi [ABX00087] - Renesas RA4M1 + ESP32-S3 Wi-Fi Bluetooth USB-C CAN 12-bit DAC OP AMP Qwiic Connector 12x8 LED Matrix for Advanced IoT & Embedded Projects](https://m.media-amazon.com/images/I/416S910MpBL.jpg)**Arduino UNO R4 WiFi \[ABX00087\] - Renesas RA4M1 + ESP32-S3 Wi-Fi Bluetooth USB-C CAN 12-bit DAC OP AMP Qwiic Connector 12x8 LED Matrix for Advanced IoT & Embedded Projects**Arduino**$26.33**4.8★2,102 rev](https://www.amazon.com/dp/B0C8V88Z9D) [5![Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)**Arduino UNO Q 4GB \[ABX00173\]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C**Arduino**$58.06**4.4★135 rev](https://www.amazon.com/dp/B0GFN669S4) **~~View all top sellers →~~** ### **Newest** by launch date [![Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)**Arduino UNO Q 4GB \[ABX00173\]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C**Arduino**$58.06**135 rev6mo ago](https://www.amazon.com/dp/B0GFN669S4) [![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi Board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)**Arduino Starter Kit R4 \[K000007_R4\] Learn Electronics and Coding with the UNO R4 WiFi Board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher**Arduino**$92.32**63 rev8mo ago](https://www.amazon.com/dp/B0G11W4YRR) [![Arduino UNO Q 2GB[ABX00162] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)**Arduino UNO Q 2GB\[ABX00162\] - Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C**Arduino**$44.34**165 rev9mo ago](https://www.amazon.com/dp/B0FVLQLMSV) [![SunFounder Elite Explorer Kit with Original Arduino Uno R4 WiFi RoHS Compliant Bluetooth IoT ESP32 IIC LCD1602 OLED Super Starter Kit Online Tutorials & Video Courses for Beginners & Engineers](https://m.media-amazon.com/images/I/61RoeRGi-XL.jpg)**SunFounder Elite Explorer Kit with Original Arduino Uno R4 WiFi RoHS Compliant Bluetooth IoT ESP32 IIC LCD1602 OLED Super Starter Kit Online Tutorials & Video Courses for Beginners & Engineers**SunFounder**$91.98**493 rev2y ago](https://www.amazon.com/dp/B0CR6K5WKK) [![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects](https://m.media-amazon.com/images/I/41aMPoHsVnL.jpg)**Arduino Nano ESP32 with Headers \[ABX00083\] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects**Arduino**$19.46**516 rev3y ago](https://www.amazon.com/dp/B0C947BHK5) **~~View all new products →~~** ### **Trending** 90-day click momentum [![Arduino UNO Q 4GB [ABX00173]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C](https://m.media-amazon.com/images/I/51cl4xygwGL.jpg)**Arduino UNO Q 4GB \[ABX00173\]- Hybrid Board Qualcomm Dragonwing QRB2210 microprocessor (MPU) & STM32U585 Microcontroller(MCU) AI Vision Voice IoT Robotics Linux Debian OS Wi-Fi 5 USB-C**Arduino**$58.06**4.4★**▲ 140%**](https://www.amazon.com/dp/B0GFN669S4) [![Arduino Starter Kit R4 [K000007_R4] Learn Electronics and Coding with the UNO R4 WiFi Board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher](https://m.media-amazon.com/images/I/51mjbAi4hGL.jpg)**Arduino Starter Kit R4 \[K000007_R4\] Learn Electronics and Coding with the UNO R4 WiFi Board 13 Guided Projects in a Printed Book + Growing Resources Online Official Certification Voucher**Arduino**$92.32**4.0★**▲ 106%**](https://www.amazon.com/dp/B0G11W4YRR) [![Arduino Nano ESP32 with Headers [ABX00083] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects](https://m.media-amazon.com/images/I/41aMPoHsVnL.jpg)**Arduino Nano ESP32 with Headers \[ABX00083\] - ESP32-S3 USB-C Wi-Fi Bluetooth HID Support MicroPython Compatible for IoT & Embedded Projects**Arduino**$19.46**4.7★**▲ 80%**](https://www.amazon.com/dp/B0C947BHK5) [![Arduino The Official Starter Kit Deluxe Bundle with Make: Getting Started The Open Source Electronics Prototyping Platform 3rd Edition Book](https://m.media-amazon.com/images/I/41lAGM5fJRL.jpg)**Arduino The Official Starter Kit Deluxe Bundle with Make: Getting Started The Open Source Electronics Prototyping Platform 3rd Edition Book**Arduino**$153.34**4.5★**▲ 54%**](https://www.amazon.com/dp/B00UET6VJ6) [![SunFounder Ultimate Starter Kit Compatible with Arduino UNO IDE Scratch 3 in 1 IoT/Smart Car/Basic Kit with Online Tutorials Video Courses 192 Items 87 Projects Suitable for Age 8+ Beginners](https://m.media-amazon.com/images/I/611pt4JREIL.jpg)**SunFounder Ultimate Starter Kit Compatible with Arduino UNO IDE Scratch 3 in 1 IoT/Smart Car/Basic Kit with Online Tutorials Video Courses 192 Items 87 Projects Suitable for Age 8+ Beginners**SunFounder**$56.44**4.4★**▲ 35%**](https://www.amazon.com/dp/B0B778L1DZ) **~~View all trending →~~** ## **What buyers say about arduino** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**24% *“Excellent product”* **Value For Money**18% *“Well worth it”* **Advertised Vs Actual Product**8% *“works as advertised”* **Instructions/User Manual/Troubleshooting**6% *“the instructions are clear”* **Ease Of Use**6% *“Easy to understand”* **Design-Overall**5% *“Its friendly and powerful”* **Functionality-Overall**4% *“The kit is a very good introduction to electronic circuitry”* **Assembly/Installation**3% *“I had no setup problems whatsoever”* **Software/Application**3% *“Testing Azuracast, retro gaming, and other small tasks and works amazing”* **Compatibility-Overall**3% *“Perfect for my IoT class”* ### **What buyers complain about ** **Instructions/User Manual/Troubleshooting**18% *“Terrible instructions”* **Assembly/Installation**10% *“Impossible kit with no clear instructions”* **Functionality-Overall**9% *“Board did not work”* **Software/Application**6% *“The issue comes with software support”* **Value For Money**6% *“Relatively expensive”* **Size-Overall**5% *“the box is just so tiny”* **Durability**4% *“Broke within 3days of owning”* **Advertised Vs Actual Product**4% *“Very misleading item description”* **Compatibility-Overall**3% *“already hit with compatibility problems”* **Defective Material/Parts**2% *“Item did not work”* ### **Top return reasons ** **Functionality-Overall**18% **Value For Money**15% **Defective Material/Parts**14% **Connectivity-Overall**9% **Compatibility-Overall**8% **Advertised Vs Actual Product**6% **Instructions/User Manual/Troubleshooting**5% **Size-Overall**4% **Socket/Port/Plug**4% **Software/Application**3% ## **Common questions**
**Is arduino profitable to sell on Amazon United States?**
The niche generates $1.9M/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (48/100).
**How competitive is the arduino niche?**
5 brands and 24 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
**What do buyers complain about in arduino?**
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Assembly/Installation, Functionality-Overall. The return rate is 1.4%.
**When does demand for arduino peak?**
Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
**What does it cost to enter the arduino niche?**
Listings span $15.34–$153.34; the average listing price is $50.08 (sweet spot $15–$100). The average incumbent carries 2,940 reviews — the moat a new listing must climb.
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