---
title: "Arduino Bluetooth Module — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/arduino-bluetooth-module"
last_updated: "2026-08-11T07:21:17.384Z"
locale: en
meta:
description: "Niche score 51/100 · $69K/yr market · 81K searches/yr · $20.92 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $69K/yr market · 81K searches/yr · $20.92 avg price. A small market ($69K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Arduino Bluetooth Module — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **arduino bluetooth module**
**Worth a look**
Shows a sweet-spot price point ($20.92 avg), but a small market ($69K/yr) keeps it on the watch list.
Market size 17Growth 41Conversion 51Competition 38Returns 85Price range 85Avg price 90Brand share 39Review moat 73Quality gap 65
**Avg price**
**Great****$20.92**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.00–$55.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****597.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+12.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$69K**
$69K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, arduino bluetooth module is a $69K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **arduino bluetooth module market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$84K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**14%**
- AITRIP47% - ELEGOO16% - HiLetgo8% - LAFVIN5% - FREENOVE5% - Hosyond5% - Open — no brand owns it (5 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +12.8% search growth over the last 90 days.
4K3KSpike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/arduino-bluetooth-module/trend)
## **Top arduino bluetooth module search terms**
- **esp32 devkit v1**18K/yr+54.4%4.7% conv. - **esp32 wroom**18K/yr-10.3%3.9% conv. - **esp32-**9K/yr+1.5%1.0% conv. - **esp32-wroom-32**9K/yr+10.1%4.2% conv. - **elegoo esp32**3K/yr+28.4%7.5% conv. - **esp-wroom-32**5K/yr-1.6%5.6% conv. - **esp32 wroom 32**4K/yr-0.5%3.9% conv. - **sp32**4K/yr-7.6%0.7% conv. - **esp32-wroom**3K/yr+20.9%4.9% conv. - **adafruit esp32**3K/yr-18.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/arduino-bluetooth-module/search-terms)
## **Top arduino bluetooth module products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (3PCS)**AITRIP**$16.38**4.4★1,401 rev](https://www.amazon.com/dp/B08D5ZD528) [2**ELEGOO 3PCS ESP-32 Development Board USB-C 2.4GHz Dual Mode WiFi+Bluetooth 4.2 Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip**ELEGOO**$18.12**4.7★429 rev](https://www.amazon.com/dp/B0D8T53CQ5) [3**ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA Compatible with Arduino IDE (1 PCS)**AITRIP**$9.02**4.4★1,401 rev](https://www.amazon.com/dp/B07WCG1PLV) [4**HiLetgo ESP-WROOM-32 ESP32 ESP-32S Development Board 2.4GHz Dual-Mode WiFi + Bluetooth Dual Cores Microcontroller Processor Integrated with Antenna RF AMP Filter AP STA for Arduino IDE**HiLetgo**$9.90**4.4★1,626 rev](https://www.amazon.com/dp/B0718T232Z) [5**LAFVIN Basic Starter Kit for ESP32 ESP-32S WiFi IoT Development Board with Tutorial Compatible with Arduino IDE**LAFVIN**$19.78**4.4★250 rev](https://www.amazon.com/dp/B0BVZBTP8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack ESP32-DevKitC-32E Development Board for IoT Smart Home/Industrial Control Dual-Core 240MHz Wi-Fi + Bluetooth 5.0 with USB-C Original ESP32-WROOM-32E Module (Arduino/Python/IDF) (8M)**SDATEKIT**$27.05**45 rev6mo ago](https://www.amazon.com/dp/B0GF1ZJCCN) [**Lonely Binary 3-Pack ESP32 Gold WiFi BT 3 Expansion Bases for Arduino IDE**LONELY BINARY**$29.27**45 rev8mo ago](https://www.amazon.com/dp/B0FR3GVRD5) [**ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE**ELEGOO**$34.75**114 rev10mo ago](https://www.amazon.com/dp/B0FR4RGDYN) [**2PCS ESP32 Development Board USB-C Compatible with Arduino ESP32 Supports ESP32 WROOM Module Dual-Core 240MHz Microcontroller ESP32 Devkit V1 for IoT Projects**LUIRSAY**$12.00**2 rev10mo ago](https://www.amazon.com/dp/B0FPLS7XDM) [**hiBCTR 6 Packs ESP32-DevKitC-32 Development Board modules(ESP-32D ESP-32 CP2012 USB C with 38 pins) Supporting STA/AP/STA+AP with WiFi+Bluetooth Dual-core and Type-C Interface.**hiBCTR**$28.64**49 rev1y ago](https://www.amazon.com/dp/B0DSZBH9N9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AITRIP 1PCS Type-C ESP32 ESP-WROOM-32 Development Board WiFi + Bluetooth CP2102 Dual Core 2.4Ghz Microcontroller Compatible with Arduino (ESP32 30P Type-C)**AITRIP**$9.00**4.4★**▲ 166%**](https://www.amazon.com/dp/B0DF2YJSHN) [**2 Pack ESP32-DevKitC-32E Development Board for IoT Smart Home/Industrial Control Dual-Core 240MHz Wi-Fi + Bluetooth 5.0 with USB-C Original ESP32-WROOM-32E Module (Arduino/Python/IDF) (8M)**SDATEKIT**$27.05**4.1★**▲ 107%**](https://www.amazon.com/dp/B0GF1ZJCCN) [**ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE**ELEGOO**$34.75**4.3★**▲ 88%**](https://www.amazon.com/dp/B0FR4RGDYN) [**2PCS ESP32 Development Board USB-C Compatible with Arduino ESP32 Supports ESP32 WROOM Module Dual-Core 240MHz Microcontroller ESP32 Devkit V1 for IoT Projects**LUIRSAY**$12.00**3.0★**▲ 58%**](https://www.amazon.com/dp/B0FPLS7XDM) [**Freenove ESP32 Kit Dev CAM Board Ultimate Starter Kit Dual-core 32-bit 240 MHz Microcontroller Onboard Camera WiFi+BT 795-Page Tutorial Python C Java Code 122 Projects 240 Items**FREENOVE**$55.58**4.6★**▲ 57%**](https://www.amazon.com/dp/B0CJJJ7BCY)
**~~View all trending →~~**
## **What buyers say about arduino bluetooth module**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Good value for the money”*
**Quality-Overall**13%
*“Good quality device ready to go”*
**Ease Of Use**9%
*“Easy use”*
**Advertised Vs Actual Product**8%
*“Exactly as advertised with a wonderful price point”*
**Connectivity-Overall**6%
*“Easy to connect”*
**Instructions/User Manual/Troubleshooting**5%
*“The instructions are well detailed”*
**Compatibility-Overall**5%
*“provide accurate information to ensure compatibility”*
**Design-Overall**4%
*“Seems everything works or looks in good shape”*
**Functionality-Overall**4%
*“The functionality of this thing is amazing”*
**Software/Application**4%
*“Using with Visual Studio Code + PlatformIO, easy config, easy programming”*
### **What buyers complain about **
**Functionality-Overall**12%
*“just non functional”*
**Instructions/User Manual/Troubleshooting**11%
*“Frustrated how to get this to work”*
**Connectivity-Overall**11%
*“Didn't connect :”*
**Size-Overall**9%
*“Too Wide”*
**Assembly/Installation**6%
*“Setup is a bit more tedious then meshtastic or other known brand”*
**Quality-Overall**6%
*“Cheap entertainment”*
**Value For Money**5%
*“Relatively expensive”*
**Advertised Vs Actual Product**4%
*“The listing you're looking at may be different”*
**Socket/Port/Plug**3%
*“USB Connector Problem”*
**Software/Application**3%
*“could not get the program to compile”*
### **Top return reasons **
**Functionality-Overall**20%
**Advertised Vs Actual Product**12%
**Compatibility-Overall**12%
**Connectivity-Overall**11%
**Defective Material/Parts**9%
**Value For Money**8%
**Size-Overall**8%
**Socket/Port/Plug**7%
**Product Condition**2%
**Software/Application**1%
## **Common questions**
- **Is arduino bluetooth module profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the arduino bluetooth module niche?**
- 11 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in arduino bluetooth module?**
- Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Connectivity-Overall. The return rate is 1.5%.
- **When does demand for arduino bluetooth module peak?**
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the arduino bluetooth module niche?**
- Listings span $9.00–$55.58; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 597 reviews — the moat a new listing must climb.
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