---
title: "Apple Wired Keyboard — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/apple-wired-keyboard"
last_updated: "2026-08-11T07:21:46.249Z"
locale: en
meta:
description: "Niche score 40/100 · $118K/yr market · 30K searches/yr · $45.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $118K/yr market · 30K searches/yr · $45.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Wired Keyboard — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **apple wired keyboard**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 19Conversion 81Competition 17Returns 34Price range 85Avg price 95Brand share 7Review moat 64Quality gap 58
**Avg price**
**Incredible****$45.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$18.00–$111.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****925.75**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$118K**
$118K/yr · 30K searches
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, apple wired keyboard is a $118K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple wired keyboard market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$91K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#573**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**97%**
Top 20: 97%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Apple58% - Macally27% - OMOTON12% - --3%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -12.7% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/electronics/apple-wired-keyboard/trend)
## **Top apple wired keyboard search terms**
- **apple wired keyboard**15K/yr-7.2%4.8% conv. - **apple keyboard wired**9K/yr-23.7%5.5% conv. - **wired apple keyboard**6K/yr-7.2%5.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/apple-wired-keyboard/search-terms)
## **Top apple wired keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$35K45%$53K60%$71K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Wired Keyboard with Numeric Keypad Compatible with Mac OS X v.10.6.8 & later Versions (MB110LL/B) (Renewed)**Apple**$58.70**4.2★518 rev](https://www.amazon.com/dp/B07K7V1FWC) [2**Macally Ultra Slim USB Wired Computer Keyboard - Compatible Apple Keyboard or Windows - Full Size with 20 Mac Keyboard Keys -with Numeric Keypad - Silver Aluminum Finish**Macally**$38.31**4.3★3,598 rev](https://www.amazon.com/dp/B07CV67HHJ) [3**OMOTON Wired Keyboard for Mac Devices ONLY with Dual Interface Comfortable Typing Angle & Stable Connection Compatible with MacBook Neo/Pro/Air iMac Mac mini/Pro-White**OMOTON**$18.00**4.3★589 rev](https://www.amazon.com/dp/B0CZL6SG3J) [4**Macally Ultra-Slim USB Wired Keyboard with Number Keypad for Apple Mac Pro MacBook Pro/Air iMac Mac Mini Laptop Computers Windows Desktop PC Laptops Silver (SLIMKEYPROA)**Macally**$42.01**4.3★2,835 rev](https://www.amazon.com/dp/B07FFV7T4H) [5**Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White**Apple**$111.68**4.7★508 rev](https://www.amazon.com/dp/B0DWTT6Z7H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Macally USB C Wired Keyboard for Mac (USB C + USB A) Full Size Keyboard with 22 Shortcuts Quiet Typing for MacBook iMac Mac mini iPad White**Macally**$33.02**38 rev3mo ago](https://www.amazon.com/dp/B0FP1JN7T4) [**Macally Wired Keyboard for Mac with USB Hub (2X USB-A / 1x USB-C) - Compatible Backlit Apple Keyboard with Dual Interface - Auto OS Detection for Mac MacBook iMac PC Android iPad iOS - Silver**Macally**$56.93**152 rev11mo ago](https://www.amazon.com/dp/B0DW7XH1Q9) [**Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White**Apple**$111.68**508 rev1y ago](https://www.amazon.com/dp/B0DWTT6Z7H) [**OMOTON Wired Keyboard for Mac with USB-A & Type-C Dual Interface 0-9 Numeric Keypad 8 Ergonomic Tilt Comfortable Typing for Office & Business Compatible with MacBook Neo/Air/Pro iMac Silver**OMOTON**$24.72**217 rev1y ago](https://www.amazon.com/dp/B0DDXL3N8B) [**OMOTON Wired Keyboard for Mac Devices ONLY with Dual Interface Comfortable Typing Angle & Stable Connection Compatible with MacBook Neo/Pro/Air iMac Mac mini/Pro-White**OMOTON**$18.00**589 rev2y ago](https://www.amazon.com/dp/B0CZL6SG3J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Macally Wired Keyboard for Mac | Compatible Apple Keyboard (78 Keys Plug and Play USB) Compatible with MacBook Pro/Air iMac Mac mini/Pro Laptop Computer Desktop**Macally**$21.40**4.4★**▲ 294%**](https://www.amazon.com/dp/B087F1CLSC) [**Macally USB C Wired Keyboard for Mac (USB C + USB A) Full Size Keyboard with 22 Shortcuts Quiet Typing for MacBook iMac Mac mini iPad White**Macally**$33.02**4.7★**▲ 239%**](https://www.amazon.com/dp/B0FP1JN7T4) [**Macally Wired Keyboard for Mac with USB Hub (2X USB-A / 1x USB-C) - Compatible Backlit Apple Keyboard with Dual Interface - Auto OS Detection for Mac MacBook iMac PC Android iPad iOS - Silver**Macally**$56.93**4.5★**▲ 158%**](https://www.amazon.com/dp/B0DW7XH1Q9) [**Macally Ultra Slim USB Wired Computer Keyboard - Compatible Apple Keyboard or Windows - Full Size with 20 Mac Keyboard Keys -with Numeric Keypad - Silver Aluminum Finish**Macally**$38.31**4.3★**▲ 61%**](https://www.amazon.com/dp/B07CV67HHJ) [**Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White**Apple**$111.68**4.7★**▲ 47%**](https://www.amazon.com/dp/B0DWTT6Z7H)
**~~View all trending →~~**
## **What buyers say about apple wired keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Good price”*
**Quality-Overall**11%
*“Its ultra reliable”*
**Compatibility-Overall**10%
*“Excellent compatibility”*
**Design-Overall**7%
*“Like the layout of this it works great”*
**Touch/Button Controls**7%
*“Great touch”*
**Ease Of Use**6%
*“It is comfortable to type on”*
**Assembly/Installation**6%
*“Easy install”*
**Durability**5%
*“Durable and value for the money”*
**Strength**4%
*“it is certainly more robust construction than the Apple”*
**Battery Life**4%
*“the battery life is amazing”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Does not work well”*
**Durability**13%
*“It literally broke in the first hour or use”*
**Touch/Button Controls**9%
*“are somewhat less responsive to soft touches”*
**Connectivity-Overall**8%
*“Would not stay connected via bluetooth”*
**Quality-Overall**8%
*“Poor Quality Control”*
**Charging**5%
*“I have strong opinions about wasting batteries or suddenly having a recharging device failing for lack of charge at crucial moments”*
**Socket/Port/Plug**5%
*“Bad USB Plug”*
**Product Condition**4%
*“Refurbished The left hand salute keys were all broken”*
**Thickness**2%
*“Too slim and doesnt have the kick stand things on the bottom to help prop keyboard up slightly”*
**Value For Money**2%
*“Too expensive”*
### **Top return reasons **
**Compatibility-Overall**19%
**Functionality-Overall**18%
**Connectivity-Overall**12%
**Size-Overall**10%
**Touch/Button Controls**7%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Charging**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
## **Common questions**
- **Is apple wired keyboard profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the apple wired keyboard niche?**
- 3 brands and 38 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in apple wired keyboard?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Touch/Button Controls. The return rate is 4.3%.
- **When does demand for apple wired keyboard peak?**
- Demand peaks in Jul–Aug–Oct; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the apple wired keyboard niche?**
- Listings span $18.00–$111.68; the average listing price is $45.71 (sweet spot $15–$100). The average incumbent carries 926 reviews — the moat a new listing must climb.
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