---
title: "Apple Keyboard — $17.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/apple-keyboard"
last_updated: "2026-08-11T06:28:35.759Z"
locale: en
meta:
description: "Niche score 41/100 · $17.0M/yr market · 2.9M searches/yr · $128.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $17.0M/yr market · 2.9M searches/yr · $128.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Keyboard — $17.0M/yr Amazon US Niche (2026) - Flapen"
---
# **apple keyboard**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 19Conversion 55Competition 24Returns 26Price range 27Avg price 66Brand share 0Review moat 47Quality gap 45
**Market size**
**Incredible****$17.0M**
$17.0M/yr · 2.9M searches
**Avg price**
**Good****$128.26**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,810.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$19.12–$320.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, apple keyboard is a $17.0M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple keyboard market data**
- **Units sold / yr**
- **100K–125K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$12.8M–$16.0M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Apple88% - Macally6% - OMOTON2% - seenda2% - ProtoArc1%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -12.4% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/apple-keyboard/trend)
## **Top apple keyboard search terms**
- **apple keyboard**679K/yr-10.8%5.4% conv. - **magic keyboard**614K/yr-20.9%2.0% conv. - **apple magic keyboard**457K/yr-8.1%3.5% conv. - **mac keyboard**389K/yr-16.3%2.8% conv. - **keyboard for mac**109K/yr-19.1%0.9% conv. - **macbook keyboard**86K/yr-2.1%1.8% conv. - **apple magic keyboard with touch id**60K/yr+6.8%6.1% conv. - **apple wireless keyboard**61K/yr-5.7%6.0% conv. - **apple keyboard touch id**49K/yr+2.0%5.8% conv. - **imac keyboard**53K/yr-16.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/apple-keyboard/search-terms)
## **Top apple keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.7M20%$3.4M30%$5.1M40%$6.8M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Magic Keyboard - US English Bluetooth**Apple**$91.16**4.6★3,583 rev](https://www.amazon.com/dp/B0DL6LV7Q6) [2**Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White**Apple**$111.68**4.7★508 rev](https://www.amazon.com/dp/B0DWTT6Z7H) [3**Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys**Apple**$187.16**4.6★720 rev](https://www.amazon.com/dp/B0DL6L189W) [4**Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English Bluetooth**Apple**$145.93**4.6★399 rev](https://www.amazon.com/dp/B0DL6KW75T) [5**Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth**Apple**$172.71**4.6★720 rev](https://www.amazon.com/dp/B0DL731QNW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Macally USB C Wired Keyboard for Mac (USB C + USB A) Compatible Keyboard for MacBook Pro/Air iMac & MacMini Compact Mac Keyboard**Macally**$26.31**620 rev5mo ago](https://www.amazon.com/dp/B0FJX44VCL) [**Apple Magic Keyboard: Keyboard and Case for iPad Air 11-inch (M2 M3 and M4) and iPad Air (4th and 5th Generation) US English Black**Apple**$256.15**724 rev9mo ago](https://www.amazon.com/dp/B0FWD7R9JM) [**OMOTON Wireless Keyboard for Mac Bluetooth Keyboard for Mac - No Number Pad Compact Travel Design for Coffee Shop Home Office macOS Function Keys Compatible with MacBook Pro/Air/iMac Silverwhite**OMOTON**$19.12**1,449 rev1y ago](https://www.amazon.com/dp/B0FJ8BN64Y) [**Apple Magic Keyboard: Keyboard and Case for iPad Air 11-inch (M2 M3 and M4) and iPad Air (4th and 5th Generation) US English White**Apple**$236.28**724 rev1y ago](https://www.amazon.com/dp/B0DZ78Q48C) [**Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White**Apple**$111.68**508 rev1y ago](https://www.amazon.com/dp/B0DWTT6Z7H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Macally USB C Wired Keyboard for Mac (USB C + USB A) Compatible Keyboard for MacBook Pro/Air iMac & MacMini Compact Mac Keyboard**Macally**$26.31**4.2★**▲ 306%**](https://www.amazon.com/dp/B0FJX44VCL) [**OMOTON Wireless Keyboard for Mac Bluetooth Keyboard for Mac - No Number Pad Compact Travel Design for Coffee Shop Home Office macOS Function Keys Compatible with MacBook Pro/Air/iMac Silverwhite**OMOTON**$19.12**4.4★**▲ 87%**](https://www.amazon.com/dp/B0FJ8BN64Y) [**Apple Magic Keyboard: Keyboard and Case for iPad Air 11-inch (M2 M3 and M4) and iPad Air (4th and 5th Generation) US English Black**Apple**$256.15**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FWD7R9JM) [**Apple iPad Magic Keyboard Case for iPad Pro 11-inch (M4 and M5) Great Typing Experience Built-in Trackpad Function Row US English - Black**Apple**$275.05**4.5★**▲ 47%**](https://www.amazon.com/dp/B0D3J65R9N) [**Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth**Apple**$172.71**4.6★**▲ 33%**](https://www.amazon.com/dp/B0DL731QNW)
**~~View all trending →~~**
## **What buyers say about apple keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Amazing quality”*
**Value For Money**10%
*“Great value”*
**Connectivity-Overall**8%
*“Easy to connect”*
**Touch/Button Controls**7%
*“Great feel to the touch”*
**Ease Of Use**7%
*“satisfying to use”*
**Compatibility-Overall**6%
*“Excellent compatibility”*
**Design-Overall**6%
*“Elegant with a nice feel”*
**Assembly/Installation**4%
*“Easy to set up”*
**Advertised Vs Actual Product**4%
*“Product as advertised”*
**Charging**4%
*“charge lasts long time”*
### **What buyers complain about **
**Connectivity-Overall**10%
*“unable to connect”*
**Value For Money**9%
*“But way too expensive”*
**Durability**9%
*“all to realize another one broke”*
**Touch/Button Controls**8%
*“it does not have a fingerprint button”*
**Functionality-Overall**6%
*“Does not work well”*
**Quality-Overall**5%
*“just cheaper quality”*
**Charging**4%
*“Doesnt hold a charge”*
**Compatibility-Overall**3%
*“Didn't sync w my Mac”*
**Magnetic Strength/Adsorption**3%
*“So upset the magnet is not magneting”*
**Size-Overall**2%
*“Improper fit”*
### **Top return reasons **
**Compatibility-Overall**23%
**Size-Overall**16%
**Connectivity-Overall**13%
**Functionality-Overall**9%
**Value For Money**5%
**Touch/Button Controls**4%
**Advertised Vs Actual Product**4%
**Magnetic Strength/Adsorption**3%
**Product Condition**2%
**Charging**2%
## **Common questions**
- **Is apple keyboard profitable to sell on Amazon United States?**
- The niche generates $17.0M/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the apple keyboard niche?**
- 5 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple keyboard?**
- Top complaints mined from reviews: Connectivity-Overall, Value For Money, Durability. The return rate is 4.9%.
- **When does demand for apple keyboard peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the apple keyboard niche?**
- Listings span $19.12–$320.91; the average listing price is $128.26 (sweet spot $15–$100). The average incumbent carries 1,811 reviews — the moat a new listing must climb.
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