---
title: "Apple Keyboard Touch Id — $596K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/apple-keyboard-touch-id"
last_updated: "2026-08-11T08:20:50.219Z"
locale: en
meta:
description: "Niche score 39/100 · $596K/yr market · 119K searches/yr · $114.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $596K/yr market · 119K searches/yr · $114.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Apple Keyboard Touch Id — $596K/yr Amazon US Niche (2026) - Flapen"
---
# **apple keyboard touch id**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 18Conversion 53Competition 19Returns 41Price range 21Avg price 70Brand share 0Review moat 71Quality gap 60
**Review moat**
**Good****652.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$114.72**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$596K**
$596K/yr · 119K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$76.67–$187.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-13.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, apple keyboard touch id is a $596K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple keyboard touch id market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$459K–$574K**
- units × avg price
- **Conversion rate**
- **4.4%**
- **Avg BSR**
- **#325**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **14%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Apple98% - Logitech2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/electronics/apple-keyboard-touch-id/trend)
## **Top apple keyboard touch id search terms**
- **magic keyboard with touch id**33K/yr-12.2%4.4% conv. - **magic keyboard touch id**17K/yr-14.2%3.4% conv. - **mac keyboard with touch id**15K/yr-11.9%3.4% conv. - **touch id keyboard**11K/yr-7.4%1.6% conv. - **mac magic keyboard**7K/yr-15.8%6.3% conv. - **magic keyboard black**6K/yr-6.5%2.7% conv. - **touch id**6K/yr-12.4%0.8% conv. - **keyboard with touch id**7K/yr-28.7%1.1% conv. - **magic keyboard with touch id and numeric keypad**5K/yr+3.9%6.4% conv. - **mac keyboard touch id**4K/yr+3.9%4.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/apple-keyboard-touch-id/search-terms)
## **Top apple keyboard touch id products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$60K20%$119K30%$179K40%$238K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English Bluetooth**Apple**$145.93**4.6★399 rev](https://www.amazon.com/dp/B0DL6KW75T) [2**Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys**Apple**$187.16**4.6★720 rev](https://www.amazon.com/dp/B0DL6L189W) [3**Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth**Apple**$172.71**4.6★720 rev](https://www.amazon.com/dp/B0DL731QNW) [4![Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon [Lightning Port] (QWERTY English) Silver (Renewed)](https://m.media-amazon.com/images/I/41PIzgJdm6L.jpg)**Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon \[Lightning Port\] (QWERTY English) Silver (Renewed)**Apple**$88.60**4.2★490 rev](https://www.amazon.com/dp/B09DR5PMP4) [5**Apple Magic Keyboard - US English Bluetooth**Apple**$91.16**4.6★3,583 rev](https://www.amazon.com/dp/B0DL6LV7Q6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys - USBC (Renewed)**Apple**$129.94**10 rev11mo ago](https://www.amazon.com/dp/B0FNG99FV3) [**Apple Magic Keyboard with Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac iPad or iPhone; US English - White**Apple**$111.68**508 rev1y ago](https://www.amazon.com/dp/B0DWTT6Z7H) [**Apple Magic Keyboard with Touch ID for Mac Models with Apple Silicon - US English Bluetooth**Apple**$145.93**399 rev1y ago](https://www.amazon.com/dp/B0DL6KW75T) [**Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - Black Keys**Apple**$187.16**720 rev1y ago](https://www.amazon.com/dp/B0DL6L189W) [**Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys Bluetooth Bluetooth**Apple**$172.71**720 rev1y ago](https://www.amazon.com/dp/B0DL731QNW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Magic Keyboard with Touch ID and Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac Computers with Apple Silicon; Swiss - White Keys**Apple**$96.79**5.0★**▲ 253%**](https://www.amazon.com/dp/B09BRF3TBZ) [**Apple Magic Keyboard with Touch ID and Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac Computers with Apple Silicon; Ukrainian - White Keys**Apple**$77.71**3.8★**▲ 228%**](https://www.amazon.com/dp/B09YMW29CY) [![Apple Magic Keyboard with Touch ID Mac Models with Apple Silicon [Lightning Port] (QWERTY English) Purple (Renewed)](https://m.media-amazon.com/images/I/41KZd+2QuvL.jpg)**Apple Magic Keyboard with Touch ID Mac Models with Apple Silicon \[Lightning Port\] (QWERTY English) Purple (Renewed)**Apple**$79.35**4.2★**▲ 168%**](https://www.amazon.com/dp/B0BJ7PCJMD) [**Apple Magic Keyboard with Touch ID and Numeric Keypad for Mac Models with Apple Silicon - US English - White Keys - USBC (Renewed)**Apple**$129.94**3.9★**▲ 134%**](https://www.amazon.com/dp/B0FNG99FV3) [**Apple Magic Keyboard with Touch ID and Numeric Keypad: Wireless Bluetooth Rechargeable. Works with Mac Computers with Apple Silicon; Japanese - White Keys**Apple**$96.72**4.1★**▲ 85%**](https://www.amazon.com/dp/B09BRDCZ1Z)
**~~View all trending →~~**
## **What buyers say about apple keyboard touch id**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**13%
*“Touch ID is Awesome”*
**Quality-Overall**12%
*“Great quality”*
**Value For Money**8%
*“This was money well spent”*
**Charging**7%
*“charge lasts long time”*
**Battery Life**6%
*“Battery life is excellent”*
**Connectivity-Overall**5%
*“Easy to connect”*
**Design-Overall**5%
*“Nice and Compact”*
**Ease Of Use**4%
*“Very handy keyboard”*
**Compatibility-Overall**4%
*“It was compatible”*
**Advertised Vs Actual Product**4%
*“Product as advertised”*
### **What buyers complain about **
**Touch/Button Controls**12%
*“Touch ID stopped working”*
**Value For Money**9%
*“Kind of pricey”*
**Durability**8%
*“3 days with no use at all”*
**Quality-Overall**8%
*“Low Quality Junk”*
**Connectivity-Overall**6%
*“Would not stay connected via bluetooth”*
**Charging**6%
*“Won't charge, dead”*
**Functionality-Overall**5%
*“Doesn't work”*
**Thickness**4%
*“Too slim and doesnt have the kick stand things on the bottom to help prop keyboard up slightly”*
**Size-Overall**3%
*“also dimensions are incorrect”*
**Compatibility-Overall**2%
*“they arent supported by Logitech”*
### **Top return reasons **
**Compatibility-Overall**21%
**Size-Overall**14%
**Connectivity-Overall**12%
**Functionality-Overall**11%
**Touch/Button Controls**9%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Charging**4%
**Product Condition**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is apple keyboard touch id profitable to sell on Amazon United States?**
- The niche generates $596K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the apple keyboard touch id niche?**
- 2 brands and 36 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in apple keyboard touch id?**
- Top complaints mined from reviews: Touch/Button Controls, Value For Money, Durability. The return rate is 3.7%.
- **When does demand for apple keyboard touch id peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the apple keyboard touch id niche?**
- Listings span $76.67–$187.16; the average listing price is $114.72 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.
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