---
title: "Anytone — $209K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/anytone"
last_updated: "2026-08-11T06:28:04.766Z"
locale: en
meta:
description: "Niche score 36/100 · $209K/yr market · 93K searches/yr · $216.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $209K/yr market · 93K searches/yr · $216.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anytone — $209K/yr Amazon US Niche (2026) - Flapen"
---
# **anytone**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 41Growth 20Conversion 13Competition 63Returns 23Price range 9Avg price 44Brand share 6Review moat 89Quality gap 63
**Review moat**
**Great****210.76**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$216.56**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$209K**
$209K/yr · 93K searches
**Returns**
**Bad****5.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$58.91–$496.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, anytone is a $209K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anytone market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$108K–$162K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#748**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **79%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 89%
**Open market**
**0%**
- AnyTone36% - HESENATE30% - BridgeCom Systems21% - 12 Volt Power8% - Radioddity4% - BTECH3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/anytone/trend)
## **Top anytone search terms**
- **anytone**34K/yr-1.9%0.3% conv. - **anytone at-d878uvii plus**24K/yr+3.5%0.6% conv. - **anytone radio**24K/yr-32.9%0.4% conv. - **anytone 878**9K/yr+0.5%0.6% conv. - **anytone ham radio**2K/yr-43.7%1.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/anytone/search-terms)
## **Top anytone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AnyTone AT-D878UVII Plus with $97 Training Course FREE!**BridgeCom Systems**$278.79**4.4★658 rev](https://www.amazon.com/dp/B08ZYXHZWW) [2**AnyTone AT-778UVII Transceiver Mobile Radio Dual Band 25W VHF/UHF VOX Vehicle Car Radio w/Cable**HESENATE**$126.31**4.5★832 rev](https://www.amazon.com/dp/B07TMY31QM) [3**AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS**AnyTone**$173.08**3.9★2 rev](https://www.amazon.com/dp/B0G3WQXNVT) [4**AnyTone AT-5000 CB Radio with SSB 40 Channels Mobile Transceiver USB/LSB NOAA Weather NRC Noise Reduction SWR Meter VOX 12V/24V for Semi Trucks**AnyTone**$186.55**4.5★38 rev](https://www.amazon.com/dp/B0GL23W7YN) [5**AnyTone AT-778UV Dual Band Transceiver Mobile Radio VHF/Uhf Two Way Radio**AnyTone**$117.50**4.4★692 rev](https://www.amazon.com/dp/B071DQPNCW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included**HESENATE**$289.58**3 rev3mo ago](https://www.amazon.com/dp/B0GXHTCP4N) [**AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included**HESENATE**$245.81**3 rev3mo ago](https://www.amazon.com/dp/B0GWL12RBT) [**BridgeCom Maverick | Dual Band | DMR/Digital Handheld Radio | Two-Way Radio | Antenna | VHF/UHF | Bluetooth | GPS | Color Display**BridgeCom Systems**$297.13**10 rev5mo ago](https://www.amazon.com/dp/B0GKBS914D) [**AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS**AnyTone**$173.08**2 rev6mo ago](https://www.amazon.com/dp/B0G3WQXNVT) [**Anytone AT-778UV Amateur Mobile Radio with Car Antenna 38 in 2 Way Radios Long Range 25 Miles Ham Radio Base Station Starter Kit Ideal for Beginners Outdoor Activities**HESENATE**$146.62**832 rev9mo ago](https://www.amazon.com/dp/B0FT7BW445)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included**HESENATE**$289.58**5.0★**▲ 287%**](https://www.amazon.com/dp/B0GXHTCP4N) [**AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included**HESENATE**$245.81**5.0★**▲ 285%**](https://www.amazon.com/dp/B0GWL12RBT) [**AnyTone AT-778UVII Dual Band Mobile Radio High Power 25W Car Radio**HESENATE**$118.29**4.5★**▲ 282%**](https://www.amazon.com/dp/B08CZFY9MY) [**BridgeCom Maverick | Dual Band | DMR/Digital Handheld Radio | Two-Way Radio | Antenna | VHF/UHF | Bluetooth | GPS | Color Display**BridgeCom Systems**$297.13**4.0★**▲ 196%**](https://www.amazon.com/dp/B0GKBS914D) [**Anytone AT-778UV Amateur Mobile Radio with Car Antenna 38 in 2 Way Radios Long Range 25 Miles Ham Radio Base Station Starter Kit Ideal for Beginners Outdoor Activities**HESENATE**$146.62**4.5★**▲ 183%**](https://www.amazon.com/dp/B0FT7BW445)
**~~View all trending →~~**
## **What buyers say about anytone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**15%
*“Great value”*
**Signal Strength**12%
*“I am impressed with the transceiver”*
**Quality-Overall**11%
*“- clear transmission and receive quality”*
**Advertised Vs Actual Product**7%
*“Everything is as advertised”*
**Audio Quality**6%
*“Audio sounds great”*
**Ease Of Use**6%
*“easy to use”*
**Software/Application**3%
*“The software is easy to operate to configure your radio”*
**Strength**3%
*“The powerful Anytone 890UV with the support of Bridgecom”*
**Microphone**2%
*“The hand microphone makes changes to channels very easy”*
**Assembly/Installation**2%
*“Easy to install”*
### **What buyers complain about **
**Microphone**14%
*“Mic makes unit impractical”*
**Assembly/Installation**7%
*“confusing to setup”*
**Software/Application**6%
*“no software and comes with a cable lol”*
**Connectivity-Overall**4%
*“Bluetooth button requires every time to setup connection”*
**Audio Quality**4%
*“cuts off the audio after 1 syllable of voice”*
**Functionality-Overall**4%
*“this radio did Not work at all when I tried to power it up”*
**Advertised Vs Actual Product**3%
*“may send it back for false advertisement”*
**Value For Money**3%
*“Honestly, not worth the price”*
**Ease Of Use**3%
*“just a little hard to program”*
**Strength**2%
*“it feels like it is going to break or pull the plug off in the face of the unit”*
### **Top return reasons **
**Functionality-Overall**15%
**Compatibility-Overall**12%
**Connectivity-Overall**7%
**Advertised Vs Actual Product**7%
**Range**6%
**Size-Overall**5%
**Signal Strength**4%
**Defective Material/Parts**4%
**Product Condition**4%
**Value For Money**4%
## **Common questions**
- **Is anytone profitable to sell on Amazon United States?**
- The niche generates $209K/yr across 29 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (36/100).
- **How competitive is the anytone niche?**
- 6 brands and 13 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in anytone?**
- Top complaints mined from reviews: Microphone, Assembly/Installation, Software/Application. The return rate is 5.6% — above our launch gate.
- **When does demand for anytone peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the anytone niche?**
- Listings span $58.91–$496.50; the average listing price is $216.56 (sweet spot $15–$100). The average incumbent carries 211 reviews — the moat a new listing must climb.
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