---
title: "Anytone At-d878uvii Plus — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/anytone-at-d878uvii-plus"
last_updated: "2026-08-11T07:23:44.033Z"
locale: en
meta:
description: "Niche score 26/100 · $79K/yr market · 33K searches/yr · $240.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $79K/yr market · 33K searches/yr · $240.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anytone At-d878uvii Plus — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **anytone at-d878uvii plus**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 28Conversion 12Competition 18Returns 26Price range 7Avg price 40Brand share 5Review moat 90Quality gap 45
**Review moat**
**Great****202.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$240.62**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$79K**
$79K/yr · 33K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$68.60–$496.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, anytone at-d878uvii plus is a $79K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 26/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anytone at-d878uvii plus market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$120K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#892**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **77%**
- **Out of stock**
- **24.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**10**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- BridgeCom Systems35% - HESENATE31% - 12 Volt Power17% - AnyTone11% - Radioddity5% - BAOFENG2%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +2.8% search growth over the last 90 days.
1K750Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/anytone-at-d878uvii-plus/trend)
## **Top anytone at-d878uvii plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AnyTone AT-D878UVII Plus with $97 Training Course FREE!**BridgeCom Systems**$278.79**4.4★658 rev](https://www.amazon.com/dp/B08ZYXHZWW) [2**AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included**HESENATE**$245.81**5.0★3 rev](https://www.amazon.com/dp/B0GWL12RBT) [3**Anytone AT-D878UVII Plus Dual-Band VHF/UHF DMR Handheld - Enhanced Bluetooth Model with GPS APRS RX/TX and USB Type-C Battery.**12 Volt Power**$271.52**4.6★3 rev](https://www.amazon.com/dp/B0DML8P97W) [4**AnyTone AT-778UVII Transceiver Mobile Radio Dual Band 25W VHF/UHF VOX Vehicle Car Radio w/Cable**HESENATE**$126.31**4.5★832 rev](https://www.amazon.com/dp/B07TMY31QM) [5**AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS**AnyTone**$173.08**3.9★2 rev](https://www.amazon.com/dp/B0G3WQXNVT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included**HESENATE**$289.58**3 rev3mo ago](https://www.amazon.com/dp/B0GXHTCP4N) [**Dual-Band Handheld DMR Radio AT-D878UVII Plus Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries Included**HESENATE**$269.16**3 rev3mo ago](https://www.amazon.com/dp/B0GXHMFZ2Y) [**AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included**HESENATE**$245.81**3 rev3mo ago](https://www.amazon.com/dp/B0GWL12RBT) [**AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS**AnyTone**$173.08**2 rev6mo ago](https://www.amazon.com/dp/B0G3WQXNVT) [**BAOFENG DM32 DM-32UV DMR Radio | Walkie Talkies Long Range| ham Radio 1PCS**BAOFENG**$68.60**241 rev9mo ago](https://www.amazon.com/dp/B0FQTPL6NL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dual-Band Handheld DMR Radio AT-D878UVII Plus Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries Included**HESENATE**$269.16**5.0★**▲ 298%**](https://www.amazon.com/dp/B0GXHMFZ2Y) [**DMR Radio AT-D878UVII Plus Dual-Band Handheld Radio Digital DMR & Analog with GPS APRS TX/RX Bluetooth PTT Two Batteries and Speaker Mic and Earpiece Included**HESENATE**$289.58**5.0★**▲ 295%**](https://www.amazon.com/dp/B0GXHTCP4N) [**AT-D878UVII Plus Digital DMR & Analog Dual-Band Handheld Radio with GPS Standard Accessories Included**HESENATE**$245.81**5.0★**▲ 295%**](https://www.amazon.com/dp/B0GWL12RBT) [**AnyTone AT-D878S VHF DMR Radio 10W True 2-Slot Tier II GPS/APRS**AnyTone**$173.08**3.9★**▲ 145%**](https://www.amazon.com/dp/B0G3WQXNVT) [**Anytone AT-D578UVIII Plus DMR Tri-Band Amateur Mobile Radio**12 Volt Power**$492.10**4.2★**▲ 133%**](https://www.amazon.com/dp/B0DGRM365B)
**~~View all trending →~~**
## **What buyers say about anytone at-d878uvii plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“Just get it it's priced right for a beginner it's easy to program great radio”*
**Ease Of Use**12%
*“easy-to-use”*
**Signal Strength**9%
*“So far I like its reliable transmit and receive quality”*
**Audio Quality**6%
*“Audio sounds great”*
**Assembly/Installation**4%
*“Very easy set up and works well from home with the right antenna and power supply”*
**Noise Cancellation**4%
*“Great noise reduction qualities”*
**Durability**4%
*“This is a replacement radio, I put the other one through hell for 6-7 years and it remained reliable and working”*
**Compatibility-Overall**3%
*“It works okay on DMR”*
**Microphone**3%
*“The hand microphone makes changes to channels very easy”*
**Quality-Overall**3%
*“- clear transmission and receive quality”*
### **What buyers complain about **
**Connectivity-Overall**10%
*“Bluetooth button requires every time to setup connection”*
**Assembly/Installation**10%
*“thought it'd be nice to try to see what this DMR is like I believe the radio is just overly complex to set up”*
**Software/Application**9%
*“But as with other Chinese radios, the CPS or programming software is very basic and buggy”*
**Functionality-Overall**6%
*“Wasnt able to use fo to other problems”*
**Strength**6%
*“Feels flimsy compared to my XPR7550e”*
**Audio Quality**5%
*“Audio level issues? Nope, fixed”*
**Microphone**3%
*“The mic also takes a little learning to properly use the function keys”*
**Ease Of Use**3%
*“Had a little trouble receiving”*
**Quality-Overall**3%
*“A total Piece of Sh**”*
**Durability**3%
*“Died after two months”*
### **Top return reasons **
**Functionality-Overall**17%
**Advertised Vs Actual Product**7%
**Connectivity-Overall**7%
**Size-Overall**7%
**Signal Strength**7%
**Compatibility-Overall**7%
**Range**5%
**Assembly/Installation**4%
**Touch/Button Controls**4%
**Audio Quality**3%
## **Common questions**
- **Is anytone at-d878uvii plus profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 13 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (26/100).
- **How competitive is the anytone at-d878uvii plus niche?**
- 6 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in anytone at-d878uvii plus?**
- Top complaints mined from reviews: Connectivity-Overall, Assembly/Installation, Software/Application. The return rate is 5.0%.
- **When does demand for anytone at-d878uvii plus peak?**
- Demand peaks in Oct; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the anytone at-d878uvii plus niche?**
- Listings span $68.60–$496.50; the average listing price is $240.62 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)