---
title: "Amazon Basics Power Strip — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/amazon-basics-power-strip"
last_updated: "2026-08-05T22:34:04.201Z"
locale: en
meta:
description: "Niche score 53/100 · $35K/yr market · 25K searches/yr · $18.85 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $35K/yr market · 25K searches/yr · $18.85 avg price. A small market ($35K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amazon Basics Power Strip — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon basics power strip**
**Worth a look**
Shows low returns (1.3%), but a small market ($35K/yr) keeps it on the watch list.
Market size 9Growth 56Conversion 76Competition 67Returns 90Price range 82Avg price 85Brand share 58Review moat 19Quality gap 18
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.65–$52.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+29.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,180.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$35K**
$35K/yr · 25K searches
According to Flapen's Amazon United States niche tracking, amazon basics power strip is a $35K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon basics power strip market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$57K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**22%**
- Amazon Basics25% - Addtam14% - KMC13% - GE10% - Tiffcofio8% - IECOPOWER8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/electronics/amazon-basics-power-strip/trend)
## **Top amazon basics power strip search terms**
- **surge protector power strip 2 pack**11K/yr+33.5%6.9% conv. - **power strip pack**7K/yr+19.9%8.8% conv. - **2 pack power strip**5K/yr+54.7%5.8% conv. - **2 pack power strip surge protector**2K/yr-9.0%11.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/amazon-basics-power-strip/search-terms)
## **Top amazon basics power strip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**4.7★44,273 rev](https://www.amazon.com/dp/B0D1XNYKD5) [2**2 Pack Power Strip Surge Protector - 5 Widely Spaced Outlets 3 USB Charging Ports 1875W/15A 6Ft Braided Extension Cord Flat Plug Overload Protection Wall Mount for Home Office Dorm Room Essentials**Addtam**$24.21**4.7★14,243 rev](https://www.amazon.com/dp/B08QYJMJQ3) [3**KMC 6-Outlet Surge Protector Power Strip 2-Pack 900 Joules 4-Foot Extension Cord Overload Protection Black**KMC**$18.45**4.8★26,482 rev](https://www.amazon.com/dp/B0781SKPRZ) [4**TiFFCOFiO Surge Protector Power Strip 4 Feet Extension Cord 600 Joules Surge Protection Multiple Protection 6 Outlet Strip 14 AWG Cord 15A/1875W ETL Listed 2 Packs**Tiffcofio**$14.93**4.7★729 rev](https://www.amazon.com/dp/B09256HSB4) [5**2 Pack Power Strip Surge Protector-5 Widely Spaced Outlets 3 USB Ports(1 USB C Port) 1250W/10A with 5Ft Extension Cord Power Strips with Surge Protection Wall Mount for Home Office Black**IECOPOWER**$24.38**4.7★3,665 rev](https://www.amazon.com/dp/B0B181NZ1Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BGUP 2 Pack 6 Feet Surge Protector Power Strip 8 AC Outlets and 4 USB Ports (2 USB C) 1430W/11.5A Flat Plug Extension Cord Outlet Extender for Office Home Black**BGUP**$26.66**53 rev2mo ago](https://www.amazon.com/dp/B0GQXYKBPP) [**GE Surge Protector Power Strip 2 Pack 2 Ft Braided Extension Cord 6 Outlet Extender 245 Joules Flat Plug Wall Mount On Off Switch ETL Safety Listed White 86075**GE**$14.31**11,143 rev1y ago](https://www.amazon.com/dp/B0FBT4YPDC) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XNYKD5) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XJR9YR) [**TiFFCOFiO Surge Protector Power Strip 6 Feet Extension Cord 600 Joules Surge Protection Multiple Protection 6 Outlet Strip 14 AWG Cord 15A/1875W ETL Listed 2 Packs**Tiffcofio**$17.76**729 rev1y ago](https://www.amazon.com/dp/B0F1XS6TYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BGUP 2 Pack 6 Feet Surge Protector Power Strip 8 AC Outlets and 4 USB Ports (2 USB C) 1430W/11.5A Flat Plug Extension Cord Outlet Extender for Office Home Black**BGUP**$26.66**4.6★**▲ 233%**](https://www.amazon.com/dp/B0GQXYKBPP) [**GE Surge Protector Power Strip 2 Pack 2 Ft Braided Extension Cord 6 Outlet Extender 245 Joules Flat Plug Wall Mount On Off Switch ETL Safety Listed White 86075**GE**$14.31**4.7★**▲ 195%**](https://www.amazon.com/dp/B0FBT4YPDC) [**Amazon Basics 3-Prong Indoor Rectangle Extension Cord Power Strip Flat Plug Space-Saving Grounded 13 Amps 1625 Watts 125 VAC 6 ft White 2-Pack**Amazon Basics**$10.36**4.7★**▲ 152%**](https://www.amazon.com/dp/B07BHSH7M6) [**Belkin Power Strip Surge Protector - 6 AC Multiple Outlets 2 ft Long Heavy Duty Metal Extension Cord for Home Office Travel Computer Desktop & Phone Charging Brick - 200 Joules White (2 Pack)**Belkin**$13.24**4.6★**▲ 114%**](https://www.amazon.com/dp/B0031RFVJ4) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★**▲ 110%**](https://www.amazon.com/dp/B0D1XJR9YR)
**~~View all trending →~~**
## **What buyers say about amazon basics power strip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“the build quality is great”*
**Socket/Port/Plug**13%
*“All the ports work great”*
**Value For Money**10%
*“Excellent value”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Charging**8%
*“Charging speed is great”*
**Ease Of Use**8%
*“easy to access”*
**Size-Overall**4%
*“Got these and love the size”*
**Design-Overall**3%
*“Beautiful design”*
**Portability**3%
*“Perfect for traveling”*
**Drop/Impact Protection**3%
*“Surge Protector”*
### **What buyers complain about **
**Durability**21%
*“Falls apart”*
**Noise Level**13%
*“High pitched noises”*
**Functionality-Overall**9%
*“Stopped working”*
**Quality-Overall**8%
*“Bad quality”*
**Charging**7%
*“Not a fast charger”*
**Socket/Port/Plug**7%
*“USB plugs DO NOT WORK”*
**Size-Overall**3%
*“Way too large”*
**Value For Money**2%
*“Don't recommend- affordable price for a reason”*
**Heating**2%
*“Immediately caused overheating”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
### **Top return reasons **
**Size-Overall**21%
**Functionality-Overall**13%
**Socket/Port/Plug**11%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Charging**6%
**Defective Material/Parts**6%
**Noise Level**3%
**Quality-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is amazon basics power strip profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the amazon basics power strip niche?**
- 15 brands and 30 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in amazon basics power strip?**
- Top complaints mined from reviews: Durability, Noise Level, Functionality-Overall. The return rate is 1.3%.
- **When does demand for amazon basics power strip peak?**
- Demand peaks in Jan–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the amazon basics power strip niche?**
- Listings span $7.65–$52.15; the average listing price is $18.85 (sweet spot $15–$100). The average incumbent carries 15,181 reviews — the moat a new listing must climb.
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