---
title: "Amazon Basics Keyboard — $233K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/amazon-basics-keyboard"
last_updated: "2026-08-11T06:28:23.345Z"
locale: en
meta:
description: "Niche score 45/100 · $233K/yr market · 179K searches/yr · $22.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $233K/yr market · 179K searches/yr · $22.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Basics Keyboard — $233K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon basics keyboard**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 18Conversion 65Competition 21Returns 80Price range 90Avg price 94Brand share 11Review moat 21Quality gap 67
**Avg price**
**Great****$22.47**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.96–$95.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$233K**
$233K/yr · 179K searches
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****12,258.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon basics keyboard is a $233K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon basics keyboard market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$337K–$449K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**3%**
- Amazon Basics60% - Logitech29% - BOOGIIO3% - HP2% - Rii2% - X9 Performance1% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/electronics/amazon-basics-keyboard/trend)
## **Top amazon basics keyboard search terms**
- **amazon basics keyboard**26K/yr-14.9%8.0% conv. - **amazon keyboard**25K/yr-19.8%5.7% conv. - **logitech k120**14K/yr+14.2%8.3% conv. - **amazon basics keyboard and mouse**12K/yr-5.1%8.1% conv. - **keyboard for large hands**8K/yr-8.3%0.1% conv. - **basic keyboard**8K/yr+1.5%5.5% conv. - **logitech k120 wired keyboard**6K/yr+10.5%17.0% conv. - **amazon basic keyboard**7K/yr+4.0%7.3% conv. - **chromebook keyboard**8K/yr-10.1%0.6% conv. - **extra large computer keyboard**8K/yr-28.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/amazon-basics-keyboard/search-terms)
## **Top amazon basics keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$23K20%$47K30%$70K40%$93K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Wired QWERTY Keyboard Works with Windows Plug and Play Easy to Use with Media Control Full-Sized Black**Amazon Basics**$11.05**4.5★9,749 rev](https://www.amazon.com/dp/B07WJ5D3H4) [2**Logitech K120 Wired Keyboard for Windows USB Plug-and-Play Full-Size Spill-Resistant Curved Space Bar Compatible with PC Laptop - Black**Logitech**$11.19**4.6★9,390 rev](https://www.amazon.com/dp/B003ELVLKU) [3**Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black**Amazon Basics**$28.76**4.0★1,624 rev](https://www.amazon.com/dp/B0CJFB8J7B) [4**Amazon Basics Wired USB Keyboard and Mouse Combo Full-Sized Keyboard with QWERTY Layout Optical Tracking Mouse Black**Amazon Basics**$16.04**4.5★11,411 rev](https://www.amazon.com/dp/B00B7GV802) [5**Amazon Basics 2.4GHz Wireless Keyboard and Mouse Combo Set Quiet and Compact US Layout Plug and Play Unifying USB Receiver Black**Amazon Basics**$20.25**4.1★5,191 rev](https://www.amazon.com/dp/B0787CVBWP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**X9 Large Print Backlit Computer Keyboard - Easy to See Big Letters - Lighted USB Wired Keyboard with 7-Colors Backlight LED Full Size Oversized Light Up Keyboard for Windows PC Laptop Desktop**X9 Performance**$20.36**392 rev11mo ago](https://www.amazon.com/dp/B0DTZ2RM86) [**Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black**Amazon Basics**$28.76**1,624 rev2y ago](https://www.amazon.com/dp/B0CJFB8J7B) [**Amazon Basics Wireless Keyboard and Mouse Combo Full-Sized QWERTY Layout 2.4 GHz USB Plug & Play Receiver Sleek Design Black**Amazon Basics**$17.62**967 rev2y ago](https://www.amazon.com/dp/B0C1FZS1HN) [**Harburfine Wireless Keyboard 2.4G USB External Silent Cordless Keyboard for Windows Chrome Laptop Computer PC Desktop Notebook Chromebook Quiet 106 Keys Full Size with Number Pad (Black)**Harburfine**$17.83**831 rev3y ago](https://www.amazon.com/dp/B0C3VNNS4Y) [**Rii RK907 Ultra-Slim Compact USB Wired Keyboard for Mac and PC Windows 10/8 / 7 / Vista/XP (Black) (1PCS)**Rii**$9.96**1,723 rev3y ago](https://www.amazon.com/dp/B0BXNGJ2LD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HP 150 Wired Keyboard - Full-Sized Keyboard with Numeric Keypad - Silent-Touch Chiclet Keyboard - Ergonomic Comfortable Design - USB Plug-and-Play Connectivity LED Indicators (664R5AA Black)**HP**$12.83**4.3★**▲ 110%**](https://www.amazon.com/dp/B0BT15X781) [**X9 Large Print Backlit Computer Keyboard - Easy to See Big Letters - Lighted USB Wired Keyboard with 7-Colors Backlight LED Full Size Oversized Light Up Keyboard for Windows PC Laptop Desktop**X9 Performance**$20.36**4.5★**▲ 84%**](https://www.amazon.com/dp/B0DTZ2RM86) [**Amazon Basics Wired USB Keyboard and Mouse Combo Full-Sized Keyboard with QWERTY Layout Optical Tracking Mouse Black 10-Pack**Amazon Basics**$95.04**4.5★**▲ 43%**](https://www.amazon.com/dp/B01N27QVPA) [**Amazon Basics 2.4GHz Wireless Keyboard and Mouse Combo Set Quiet and Compact US Layout Plug and Play Unifying USB Receiver Black**Amazon Basics**$20.25**4.1★**▲ 42%**](https://www.amazon.com/dp/B0787CVBWP) [**Logitech K120 Wired Keyboard for Windows USB Plug-and-Play Full-Size Spill-Resistant Curved Space Bar Compatible with PC Laptop - Black**Logitech**$11.19**4.6★**▲ 27%**](https://www.amazon.com/dp/B003ELVLKU)
**~~View all trending →~~**
## **What buyers say about amazon basics keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great deal”*
**Quality-Overall**12%
*“the build quality is excellent”*
**Advertised Vs Actual Product**8%
*“It looks as pictured”*
**Touch/Button Controls**8%
*“Good touch”*
**Ease Of Use**8%
*“easy to carry”*
**Assembly/Installation**4%
*“Installed seems to work well”*
**Connectivity-Overall**4%
*“Connects easily”*
**Size-Overall**3%
*“I like the size”*
**Durability**3%
*“doesn't break”*
**Design-Overall**2%
*“slim design”*
### **What buyers complain about **
**Durability**18%
*“Breaks very easily”*
**Functionality-Overall**11%
*“Did not work”*
**Quality-Overall**11%
*“Pretty low quality product”*
**Touch/Button Controls**7%
*“Buttons stuck”*
**Connectivity-Overall**6%
*“Disconnects constantly”*
**Size-Overall**5%
*“Too small”*
**Noise Level**2%
*“It is also fairly loud”*
**Adhesion/Stickiness**2%
*“the space bar started sticking”*
**Ease Of Use**2%
*“too hard to read”*
**Compatibility-Overall**2%
*“Amazon listing says nothing about compatibility”*
### **Top return reasons **
**Functionality-Overall**22%
**Compatibility-Overall**14%
**Size-Overall**13%
**Connectivity-Overall**12%
**Value For Money**4%
**Defective Material/Parts**4%
**Touch/Button Controls**4%
**Advertised Vs Actual Product**4%
**Noise Level**3%
**Quality-Overall**3%
## **Common questions**
- **Is amazon basics keyboard profitable to sell on Amazon United States?**
- The niche generates $233K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the amazon basics keyboard niche?**
- 8 brands and 42 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in amazon basics keyboard?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for amazon basics keyboard peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the amazon basics keyboard niche?**
- Listings span $9.96–$95.04; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 12,258 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)