---
title: "Amaran — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/amaran"
last_updated: "2026-08-11T06:28:09.445Z"
locale: en
meta:
description: "Niche score 46/100 · $2.0M/yr market · 459K searches/yr · $187.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $2.0M/yr market · 459K searches/yr · $187.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amaran — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **amaran**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 95Growth 26Conversion 30Competition 80Returns 32Price range 12Avg price 48Brand share 0Review moat 93Quality gap 23
**Market size**
**Incredible****$2.0M**
$2.0M/yr · 459K searches
**Review moat**
**Great****140.78**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Avg price**
**Okay****$187.27**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$17.19–$693.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, amaran is a $2.0M/yr Amazon United States market (459K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amaran market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**4 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**0%**
- Amaran56% - Aputure42% - LOUERN2% - TELESIN1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — +1.0% search growth over the last 90 days.
15K10KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/amaran/trend)
## **Top amaran search terms**
- **amaran**100K/yr-5.5%0.6% conv. - **amaran light**79K/yr+7.9%1.0% conv. - **aputure**38K/yr-0.3%0.3% conv. - **amaran 300c**38K/yr-13.0%0.8% conv. - **amaran go light**12K/yr+106.7%2.5% conv. - **amaran ace 25c**18K/yr+40.6%4.0% conv. - **amaran 200x s**12K/yr+71.7%3.8% conv. - **amaran ray 120c**18K/yr-29.9%3.5% conv. - **aputure light**29K/yr-31.7%0.7% conv. - **amaran ray**18K/yr-36.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/amaran/search-terms)
## **Top amaran products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$61K6%$123K9%$184K12%$245K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**amaran 200x S 200W Bi-Color LED Video Light Bluetooth App Control Studio Light DC/AC Power Supply Bowens Mount Silent Fan Photography Lighting(amaran200xs)**Aputure**$260.20**4.6★127 rev](https://www.amazon.com/dp/B0BSLGZ3B1) [2**amaran Go Compatible with MagSafe Mini Phone Light Rechargeable Portable Mirror LED Phone Light for Selfie Makeup Video Conference TikTok Compatible with iPhone&Android (Charcoal)**Amaran**$26.97**4.6★186 rev](https://www.amazon.com/dp/B0DK51BB3K) [3**Aputure amaran COB 60xS Video Lighting amaran 60x Upgrade bi-Color Bowens Mount Point-Source LED Studio Light SSI (D56) of 87 33 300 lux @ 1m App Control 9 Lighting FX (amaran 60x S)**Aputure**$155.90**4.6★174 rev](https://www.amazon.com/dp/B0BRPMRBDZ) [4**amaran Ray 120c RGB Video Light 120W Portable Studio Light IP54 CCT 1 800K-20 000K APP Control Bowens Mount LED Lights for Photography w/Softbox Portable Bag (Ray 120c)**Amaran**$255.64**4.7★50 rev](https://www.amazon.com/dp/B0FQTN53J7) [5**Aputure Amaran 300c RGB COB Video Light Bowen Mount 2 500K to 7 500K CCT with G/M Adjustment 26 580 lux @ 1m with Hyper Reflector Support APP Control**Aputure**$450.88**4.6★190 rev](https://www.amazon.com/dp/B0C1G61361)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**amaran Halo 100x Portable Video Light 100W Bi-Color COB Light CRI 96+ TLCI 97+ APP Control 2 700K-6 500K Bowens Mount LED Studio Lighting for YouTube Vlog Recording Photography (Halo 100x)**Amaran**$166.74**21 rev4mo ago](https://www.amazon.com/dp/B0GCF2XLGV) [**amaran Halo 60x COB LED Video Light Ultra-Compact 63W Bi-Color 2 700K - 6 500K Studio Lighting Bowens Mount APP Control Continuous Light for Photography YouTube Content Creation Vlog (Halo 60x)**Amaran**$117.21**10 rev4mo ago](https://www.amazon.com/dp/B0GCF7C3QJ) [**Amaran Halo 100X COB Led Video Light 100W Bi-Color 2700k-6500k 4 890 lux @ 1m (Bare) Ultra-Compact Travel Light USB-C PD Power App/NFC Control Bowens Mount for YouTube TikTok Studio (100 Watts)**Amaran**$166.90**38 rev5mo ago](https://www.amazon.com/dp/B0GL6YR61X) [**Amaran Ray 60c RGB Video Light 60W Portable Studio Photography Light CCT 1 800K-20 000K with Softbox Portable Bag for YouTube TikTok Live Streaming Weddings Vlog**Amaran**$186.52**30 rev6mo ago](https://www.amazon.com/dp/B0GF2B4KV6) [**Amaran Ray 120c RGB Video Light 120w Portable Studio Photography Light CCT 1 800K-20 000K with Softbox Portable Bag for YouTube TikTok Live Streaming Weddings Vlog**Amaran**$257.76**30 rev6mo ago](https://www.amazon.com/dp/B0GF2FQ9MN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOUERN Magnetic Dual-Sided Selfie Light Compatible with MagSafe iPhone 42LEDs per Side CRI95+ Rechargeable Portable & Foldable Phone Light with Mirror for TikTok Vlogging Zoom Calls Photography**LOUERN**$17.19**4.4★**▲ 218%**](https://www.amazon.com/dp/B0G7ZG23GX) [**Amaran Go Magnetic Selfie Phone Light Dual LED Light Source with Adjustable Mirror Light CCT 2700K-6500K Rechargeable for Selfie Makeup Video Conference TikTok for iPhone & Android (Pink)**Aputure**$27.66**4.6★**▲ 136%**](https://www.amazon.com/dp/B0FT7TKLGV) [**amaran Halo 100x Portable Video Light 100W Bi-Color COB Light CRI 96+ TLCI 97+ APP Control 2 700K-6 500K Bowens Mount LED Studio Lighting for YouTube Vlog Recording Photography (Halo 100x)**Amaran**$166.74**4.9★**▲ 97%**](https://www.amazon.com/dp/B0GCF2XLGV) [**amaran Halo 60x COB LED Video Light Ultra-Compact 63W Bi-Color 2 700K - 6 500K Studio Lighting Bowens Mount APP Control Continuous Light for Photography YouTube Content Creation Vlog (Halo 60x)**Amaran**$117.21**4.4★**▲ 93%**](https://www.amazon.com/dp/B0GCF7C3QJ) [**Amaran Ray 120c RGB LED Monolight 120W Full-Color COB Video Light with Octa Dome 30 Softbox USB-C PD Power IP54 Weatherproof OmniColor Engine 2 300K10 000K App/NFC Control Bowens Mount**Amaran**$255.72**4.7★**▲ 80%**](https://www.amazon.com/dp/B0G6D1MHVQ)
**~~View all trending →~~**
## **What buyers say about amaran**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**26%
*“Light is bright”*
**Quality-Overall**10%
*“Outstanding build quality”*
**Portability**6%
*“Powerful and portable”*
**Ease Of Use**5%
*“easy to read”*
**Value For Money**5%
*“Worth every penny”*
**Display Brightness**3%
*“the screen is bright”*
**Color**3%
*“The colors are accurate”*
**Display Colors**3%
*“color accurate”*
**Advertised Vs Actual Product**3%
*“Works as advertised and then some”*
**Strength**3%
*“It's stable and a great design”*
### **What buyers complain about **
**Battery Life**9%
*“Battery dies quickly wont hold charge”*
**Charging**9%
*“Charge is useless”*
**Size-Overall**5%
*“the case is small”*
**Quality-Overall**4%
*“A cheaper alternative I would end up with similar quality”*
**Functionality-Overall**4%
*“Didnt work”*
**Magnetic Strength/Adsorption**3%
*“its not a super strong magnet”*
**Product Condition**3%
*“I received a used one”*
**Durability**3%
*“then break drown just as fast”*
**Mounting**2%
*“Not as happy with support hardware”*
**Brightness/Shine/Glow**2%
*“Doesnt shine fully with a powerbank”*
### **Top return reasons **
**Brightness/Shine/Glow**16%
**Size-Overall**10%
**Value For Money**9%
**Functionality-Overall**8%
**Magnetic Strength/Adsorption**7%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**6%
**Charging**4%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is amaran profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 49 tracked products. 19 of 21 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the amaran niche?**
- 4 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amaran?**
- Top complaints mined from reviews: Battery Life, Charging, Size-Overall. The return rate is 4.4%.
- **What does it cost to enter the amaran niche?**
- Listings span $17.19–$693.37; the average listing price is $187.27 (sweet spot $15–$100). The average incumbent carries 141 reviews — the moat a new listing must climb.
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