---
title: "Airpods Noise Cancelling — $525K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/airpods-noise-cancelling"
last_updated: "2026-08-11T10:10:07.587Z"
locale: en
meta:
description: "Niche score 50/100 · $525K/yr market · 183K searches/yr. A deep review moat (16,182 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $525K/yr market · 183K searches/yr. A deep review moat (16,182 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Airpods Noise Cancelling — $525K/yr Amazon US Niche (2026) - Flapen"
---
# **airpods noise cancelling**
**Worth a look**
Shows a sweet-spot price point ($73.02 avg), but a deep review moat (16,182 avg reviews) keeps it on the watch list.
Market size 61Growth 19Conversion 49Competition 57Returns 63Price range 20Avg price 85Brand share 42Review moat 18Quality gap 80
**Avg price**
**Great****$73.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$525K**
$525K/yr · 183K searches
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Bad****$9.04–$438.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****16,182.03**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, airpods noise cancelling is a $525K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **airpods noise cancelling market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$365K–$438K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**17%**
- Apple54% - Btootos11% - KTGEE8% - Jxrev4% - Soundcore4% - kurdene3% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — -12.6% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/airpods-noise-cancelling/trend)
## **Top airpods noise cancelling search terms**
- **audifonos iphone**37K/yr-0.8%1.8% conv. - **wireless earbuds white**13K/yr+5.7%1.7% conv. - **airpods duppe**13K/yr-18.6%1.7% conv. - **airpods for iphone 17**8K/yr+8.3%4.9% conv. - **earbuds white**11K/yr-7.0%1.7% conv. - **airpod dupp**11K/yr-9.1%2.6% conv. - **air pads**7K/yr-3.3%0.2% conv. - **audifono iphone**6K/yr-5.8%1.3% conv. - **auriculares iphone original apple**10K/yr-30.4%1.3% conv. - **white airpods**6K/yr+24.3%1.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/airpods-noise-cancelling/search-terms)
## **Top airpods noise cancelling products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$52K15%$79K20%$105K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apple AirPods 4 Wireless Earbuds Bluetooth Headphones Personalized Spatial Audio Sweat and Water Resistant USB-C Charging Case H2 Chip Up to 30 Hours of Battery Life Effortless Setup for iPhone**Apple**$92.30**4.6★32,203 rev](https://www.amazon.com/dp/B0DGHMNQ5Z) [2**Wireless Earbuds Bluetooth 5.4 Headphones Bass Stereo Ear Buds with Noise Cancelling Mic LED Display in Ear Earphones Clear Calls IP7 Waterproof Bluetooth Earbuds for Phones/Sports/Laptop White**Btootos**$21.75**4.5★59,012 rev](https://www.amazon.com/dp/B0FHWKYT89) [3**Apple AirPods 2 with Charging Case - White (Renewed)**Apple**$82.85**3.9★19,170 rev](https://www.amazon.com/dp/B07SKLLYTW) [4**KTGEE Wireless Earbuds Bluetooth 5.3 Headphones 40Hrs Playback Stereo Ear Buds with LED Display Charging Case IPX7 Waterproof in-Ear Earphones with Mic for Phone Tablet Laptop Sports White**KTGEE**$16.63**4.3★6,828 rev](https://www.amazon.com/dp/B0D5HG7TC3) [5**Apple EarPods Headphones with Lightning Connector Wired Ear Buds for iPhone with Built-in Remote to Control Music Phone Calls and Volume**Apple**$15.95**4.6★17,346 rev](https://www.amazon.com/dp/B0D7FVQ1ZB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Midnight**Apple**$436.46**510 rev3mo ago](https://www.amazon.com/dp/B0GSS4SGZR) [![[Apple MFi Certified] Wired Headphones for iPhone 14 13 12 11 Pro Max](https://m.media-amazon.com/images/I/31uuG9j5n+L.jpg)**\[Apple MFi Certified\] Wired Headphones for iPhone 14 13 12 11 Pro Max**Smilebridge**$9.58**810 rev6mo ago](https://www.amazon.com/dp/B0H2XRR8MD) [**ATHONGL Wireless Earbuds 100H Bluetooth 5.4 Headphones ENC+ ANC Noise Cancelling Touch Control True Wireless Bluetooth Ear Buds Stereo Deep Bass Bluetooth Headset for Sports/Workout/Gym(White)**ATHONGL**$17.85**109 rev7mo ago](https://www.amazon.com/dp/B0G8V96L1X) [![[Apple MFi Certified] Wired Headphones for iPhone Earbuds with Built-in Microphone & Volume Control Nosie Reduction Earphones Headsets Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 2 Pack](https://m.media-amazon.com/images/I/31eRB7yU-JL.jpg)**\[Apple MFi Certified\] Wired Headphones for iPhone Earbuds with Built-in Microphone & Volume Control Nosie Reduction Earphones Headsets Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 2 Pack**IIOZO**$9.79**1,851 rev9mo ago](https://www.amazon.com/dp/B0GWKWBR86) [**Wireless Earbuds Bluetooth Headphones pro(2nd generation) 48H Playtime Ear Buds with Mic High-Fidelity Sound Bluetooth 5.3 Chip USB-C Charging IPX7 Waterproof in-Ear Earphone for iPhone Andriod**ZEYARUIBO**$18.50**74 rev10mo ago](https://www.amazon.com/dp/B0FRF3TZJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple AirPods Max 2 Wireless Over-Ear Headphones Active Noise Cancellation Adaptive Audio Personalized Spatial Audio Live Translation Bluetooth Headphones for iPhone Midnight**Apple**$436.46**4.6★**▲ 289%**](https://www.amazon.com/dp/B0GSS4SGZR) [![[Apple MFi Certified] Wired Headphones for iPhone 14 13 12 11 Pro Max](https://m.media-amazon.com/images/I/31uuG9j5n+L.jpg)**\[Apple MFi Certified\] Wired Headphones for iPhone 14 13 12 11 Pro Max**Smilebridge**$9.58**4.2★**▲ 288%**](https://www.amazon.com/dp/B0H2XRR8MD) [![[Apple MFi Certified] Wired Headphones for iPhone Earbuds with Built-in Microphone & Volume Control Nosie Reduction Earphones Headsets Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 2 Pack](https://m.media-amazon.com/images/I/31eRB7yU-JL.jpg)**\[Apple MFi Certified\] Wired Headphones for iPhone Earbuds with Built-in Microphone & Volume Control Nosie Reduction Earphones Headsets Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 2 Pack**IIOZO**$9.79**3.8★**▲ 288%**](https://www.amazon.com/dp/B0GWKWBR86) [**ATHONGL Wireless Earbuds 100H Bluetooth 5.4 Headphones ENC+ ANC Noise Cancelling Touch Control True Wireless Bluetooth Ear Buds Stereo Deep Bass Bluetooth Headset for Sports/Workout/Gym(White)**ATHONGL**$17.85**4.0★**▲ 182%**](https://www.amazon.com/dp/B0G8V96L1X) [**Wireless Earbuds Bluetooth Headphones 36H Bluetooth 5.0 with Wireless Charging Case IPX6 Waterproof Earphones in-Ear Ear Buds with Touch Control Built-in Mic for iPhone/Android**Generic**$9.04**3.9★**▲ 152%**](https://www.amazon.com/dp/B0DQ62N7RV)
**~~View all trending →~~**
## **What buyers say about airpods noise cancelling**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**19%
*“Amazing sound”*
**Quality-Overall**14%
*“Premium quality”*
**Value For Money**12%
*“Excellent headphones for the price”*
**Noise Cancellation**8%
*“noise cancellation is amazing”*
**Size-Overall**4%
*“I love the size”*
**Battery Life**4%
*“Battery last long”*
**Charging**3%
*“Charges good”*
**Connectivity-Overall**3%
*“Connectivity is good”*
**Advertised Vs Actual Product**3%
*“Better than I expected”*
**Ease Of Use**3%
*“Ease of use”*
### **What buyers complain about **
**Durability**12%
*“Break easily”*
**Charging**11%
*“Don't charge”*
**Audio Quality**8%
*“Sounds terriblE”*
**Quality-Overall**7%
*“Average quality”*
**Functionality-Overall**7%
*“DID NOT WORK”*
**Connectivity-Overall**6%
*“Doesnt connect”*
**Size-Overall**5%
*“Don't fit”*
**Noise Level**4%
*“Too loud”*
**Noise Cancellation**3%
*“Not noise canceling”*
**Battery Life**3%
*“low battery life”*
### **Top return reasons **
**Size-Overall**16%
**Audio Quality**11%
**Connectivity-Overall**10%
**Functionality-Overall**9%
**Charging**9%
**Value For Money**8%
**Compatibility-Overall**8%
**Product Condition**3%
**Comfort-Overall**3%
**Noise Level**3%
## **Common questions**
- **Is airpods noise cancelling profitable to sell on Amazon United States?**
- The niche generates $525K/yr across 29 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the airpods noise cancelling niche?**
- 17 brands and 123 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in airpods noise cancelling?**
- Top complaints mined from reviews: Durability, Charging, Audio Quality. The return rate is 2.5%.
- **When does demand for airpods noise cancelling peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the airpods noise cancelling niche?**
- Listings span $9.04–$438.80; the average listing price is $73.02 (sweet spot $15–$100). The average incumbent carries 16,182 reviews — the moat a new listing must climb.
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