---
title: "77mm Uv Filter — $378K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/77mm-uv-filter"
last_updated: "2026-08-11T03:34:01.844Z"
locale: en
meta:
description: "Niche score 46/100 · $378K/yr market · 71K searches/yr · $33.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $378K/yr market · 71K searches/yr · $33.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "77mm Uv Filter — $378K/yr Amazon US Niche (2026) - Flapen"
---
# **77mm uv filter**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 41Conversion 97Competition 21Returns 50Price range 84Avg price 95Brand share 14Review moat 23Quality gap 19
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$33.96**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.02–$74.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$378K**
$378K/yr · 71K searches
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,781.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 77mm uv filter is a $378K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **77mm uv filter market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$340K–$425K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**3%**
- K&F CONCEPT52% - Amazon Basics17% - Tiffen16% - Hoya6% - NEEWER4% - B+W3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/electronics/77mm-uv-filter/trend)
## **Top 77mm uv filter search terms**
- **77mm uv filter**38K/yr+20.1%15.4% conv. - **77mm filter**14K/yr+0.7%6.1% conv. - **77mm lens filter**12K/yr+1.4%7.2% conv. - **77 mm uv lens filter**4K/yr+16.8%18.1% conv. - **uv filter 77mm**3K/yr+34.2%13.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/77mm-uv-filter/search-terms)
## **Top 77mm uv filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$38K20%$76K30%$113K40%$151K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)**K&F CONCEPT**$12.19**4.8★6,060 rev](https://www.amazon.com/dp/B0C1YXXT4F) [2**Amazon Basics UV Protection Camera Lens Filter Scratch Resistant Photography Filter 77mm**Amazon Basics**$10.97**4.7★31,817 rev](https://www.amazon.com/dp/B00XNMXE82) [3**Tiffen 77mm UV Protection Filter for Camera Lens | Ultra Slim 77mm Lens Filter | Clear Optical Glass | Impact Resistant Scratch Resistant and Reduces the Bluish cast of Daylight.**Tiffen**$15.48**4.6★23,377 rev](https://www.amazon.com/dp/B00004ZCJM) [4**K&F CONCEPT 77mm MC UV Protection Filter with 28 Multi-Layer Coatings HD/Hydrophobic/Scratch Resistant Ultra-Slim UV Filter for 77mm Camera Lens (Nano-X Series)**K&F CONCEPT**$38.28**4.7★3,572 rev](https://www.amazon.com/dp/B07NYPPVQK) [5**K&F CONCEPT 77mm MC UV Protection Filter Shockproof Tempered Optical Glass with 28 Multi-Layer Coatings HD/Waterproof/Scratch Resistant for Camera Lens (Nano-X Series)**K&F CONCEPT**$39.01**4.9★793 rev](https://www.amazon.com/dp/B09YH1G8SL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FASIUCHOI 77mm UV Protection Filter for Camera Lens Ultra Slim with HD Optical Glass Multi-Resistant Coating for Water Repellent and Scratch Resistant**FASIUCHOI**$6.02**73 rev1y ago](https://www.amazon.com/dp/B0DYDQW6YG) [**NEEWER 77mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 77mm Camera Lens**NEEWER**$31.73**619 rev2y ago](https://www.amazon.com/dp/B0CXXCH1GR) [**K&F CONCEPT 77mm Ultra-Low Reflectivity MCUV Lens Protection Filter 28 Multi-Layer Coatings Ultra-Slim HD Waterproof Scratch Resistant Lens UV Filter (Nano-X Series)**K&F CONCEPT**$41.07**598 rev2y ago](https://www.amazon.com/dp/B0CPDFZ9YZ) [**K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)**K&F CONCEPT**$12.19**6,060 rev3y ago](https://www.amazon.com/dp/B0C1YXXT4F) [**K&F CONCEPT 77mm MC UV Protection Filter Shockproof Tempered Optical Glass with 28 Multi-Layer Coatings HD/Waterproof/Scratch Resistant for Camera Lens (Nano-X Series)**K&F CONCEPT**$39.01**793 rev4y ago](https://www.amazon.com/dp/B09YH1G8SL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**K&F CONCEPT 77mm Ultra-Low Reflectivity MCUV Lens Protection Filter 28 Multi-Layer Coatings Ultra-Slim HD Waterproof Scratch Resistant Lens UV Filter (Nano-X Series)**K&F CONCEPT**$41.07**4.7★**▲ 41%**](https://www.amazon.com/dp/B0CPDFZ9YZ) [**Hoya NXT Plus 77mm UV Filter Schott B270 Clear Glass with 10-Layer HMC Multi-Coating for 98% Light Transmission Waterproof Top-Coat Aluminum Frame - Camera Lens Filter for Sharp Clear Images**Hoya**$68.88**4.8★**▲ 19%**](https://www.amazon.com/dp/B07D6XTJBW) [**B+W 77mm Master UV Haze MRC Nano 010M Glass Filter**B+W**$74.35**4.7★**▲ 16%**](https://www.amazon.com/dp/B09JBC3VZ3) [**NEEWER 77mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 77mm Camera Lens**NEEWER**$31.73**4.6★**▲ 15%**](https://www.amazon.com/dp/B0CXXCH1GR) [**HOYA - 77mm HMC Ultraviolet UV(c) Haze Filter Protective Camera Lens Filter for DSLR and Mirrorless Cameras Reduces Glare Flare and Ghosting Multi-Coated Glass Filter for Clear Sharp Images**Hoya**$35.93**4.7★**▲ 12%**](https://www.amazon.com/dp/B002L60TTI)
**~~View all trending →~~**
## **What buyers say about 77mm uv filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“This is a quality piece of optic glass”*
**Lenses**18%
*“Excellent quality filter for lens protection”*
**Size-Overall**12%
*“Perfect fit”*
**Value For Money**10%
*“worth the price”*
**Advertised Vs Actual Product**5%
*“Works as intended”*
**Drop/Impact Protection**4%
*“Great protection”*
**Thickness**2%
*“Very thin and nicely made”*
**Image/Picture Clarity**2%
*“Otherwise, pointing away from the sun, true images and good quality”*
**Color**1%
*“The color quality looked pretty good”*
**Strength**1%
*“Good construction”*
### **What buyers complain about **
**Lenses**26%
*“green lens glare”*
**Image/Picture Clarity**11%
*“Loss of quality on my images”*
**Auto Focus**6%
*“throws off the focus”*
**Image Focus**6%
*“can make things real blurry if youre not careful”*
**Night Vision**4%
*“Dont shoot toward the sun”*
**Exposure**4%
*“all had uneven exposures until the last which had the dreaded x”*
**Display Colors**4%
*“had a color cast impossible to adjust”*
**Assembly/Installation**2%
*“thus installation/removal is a hassle”*
**Size-Overall**2%
*“Threads don't quite fit perfectly”*
**Ease Of Use**2%
*“not aesthetic nor enjoyable to use”*
### **Top return reasons **
**Lenses**38%
**Size-Overall**37%
**Image/Picture Clarity**6%
**Value For Money**3%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is 77mm uv filter profitable to sell on Amazon United States?**
- The niche generates $378K/yr across 14 tracked products. 90-day search growth is +13.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 77mm uv filter niche?**
- 7 brands and 35 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 77mm uv filter?**
- Top complaints mined from reviews: Lenses, Image/Picture Clarity, Auto Focus. The return rate is 3.0%.
- **When does demand for 77mm uv filter peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the 77mm uv filter niche?**
- Listings span $6.02–$74.35; the average listing price is $33.96 (sweet spot $15–$100). The average incumbent carries 6,781 reviews — the moat a new listing must climb.
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