---
title: "77mm Solar Filter — $504K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/77mm-solar-filter"
last_updated: "2026-08-06T01:43:46.758Z"
locale: en
meta:
description: "Niche score 44/100 · $504K/yr market · 94K searches/yr · $63.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $504K/yr market · 94K searches/yr · $63.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "77mm Solar Filter — $504K/yr Amazon US Niche (2026) - Flapen"
---
# **77mm solar filter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 51Conversion 81Competition 29Returns 42Price range 36Avg price 88Brand share 0Review moat 24Quality gap 32
**Avg price**
**Great****$63.88**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$504K**
$504K/yr · 94K searches
**Growth**
**Good****+21.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$10.97–$246.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,954.4**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 77mm solar filter is a $504K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **77mm solar filter market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$383K–$511K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#32**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **90 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- K&F CONCEPT81% - NEEWER10% - Tiffen4% - Amazon Basics3% - PolarPro2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.0% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jul, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/77mm-solar-filter/trend)
## **Top 77mm solar filter search terms**
- **77mm nd filter**33K/yr+34.9%6.5% conv. - **nd filter 77mm**21K/yr+33.8%5.3% conv. - **77mm filter**14K/yr+0.7%5.1% conv. - **77mm lens filter**12K/yr+1.4%6.1% conv. - **77mm variable nd filter**7K/yr+12.9%8.5% conv. - **variable nd filter 77mm**5K/yr+21.9%5.3% conv. - **77 mm nd filter**3K/yr+6.0%8.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/77mm-solar-filter/search-terms)
## **Top 77mm solar filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$101K30%$151K40%$202K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&F CONCEPT 77mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)**K&F CONCEPT**$37.42**4.5★12,530 rev](https://www.amazon.com/dp/B07DNSK4WS) [2**K&F CONCEPT 77mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens (K-Series)**K&F CONCEPT**$27.96**4.5★2,253 rev](https://www.amazon.com/dp/B085Y2MD2K) [3**K&F CONCEPT 77mm Putter Variable ND Filter ND2-ND400 (1-9 Stops) 28 Multi-Layer Coatings Import AGC Glass Adjustable Neutral Density Filter for Camera Lens (Nano-X Series)**K&F CONCEPT**$79.77**4.5★1,836 rev](https://www.amazon.com/dp/B08ZYDZ58V) [4**NEEWER 77mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant**NEEWER**$25.29**4.4★1,485 rev](https://www.amazon.com/dp/B09DK3Y8VP) [5**K&F CONCEPT 77mm Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Waterproof Neutral Density Polarizer Filter (Nano-D Series)**K&F CONCEPT**$63.02**4.7★1,018 rev](https://www.amazon.com/dp/B0CNV9FZMZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEEWER Basics 77mm Variable ND Filter ND2-400 1-9 Stops Light Reduction Rotatable Variable Neutral Density Filter with Anti Fingerprint Coating Slim Frame for Camera Lens**NEEWER**$25.86**112 rev1y ago](https://www.amazon.com/dp/B0FG2T64YB) [**K&F CONCEPT 77mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$93.26**698 rev2y ago](https://www.amazon.com/dp/B0CTH8RNP1) [**K&F CONCEPT 77mm Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Waterproof Neutral Density Polarizer Filter (Nano-D Series)**K&F CONCEPT**$63.02**1,018 rev2y ago](https://www.amazon.com/dp/B0CNV9FZMZ) [**K&F CONCEPT 77mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)**K&F CONCEPT**$12.19**6,060 rev3y ago](https://www.amazon.com/dp/B0C1YXXT4F) [**K&F CONCEPT 77mm ND4-64 (2-6 Stops) ND Lens Filter Variable & CPL Polarizers Filter 2-in-1 28 Multi-Coated Polarizing and Neutral Density Camera Lens Filter (Nano-X Series)**K&F CONCEPT**$90.62**824 rev3y ago](https://www.amazon.com/dp/B0BHSPKV9N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PolarPro 77mm Peter McKinnon Signature Edition II VND Camera Filter - 2-5 Stop Variable Neutral Density Lens Filter for DSLR/Mirrorless Pro Video for Cinematic Shutter Speed Control + Diffusion**PolarPro**$246.61**4.4★**▲ 105%**](https://www.amazon.com/dp/B08KJGN7SG) [**K&F CONCEPT 77mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$93.26**4.8★**▲ 80%**](https://www.amazon.com/dp/B0CTH8RNP1) [**NEEWER 77mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant**NEEWER**$25.29**4.4★**▲ 28%**](https://www.amazon.com/dp/B09DK3Y8VP) [**K&F Concept 77mm Variable ND Filter ND2-ND32 Camera Lens Filter (1-5 Stops) No X Cross HD Neutral Density Filter with 28 Multi-Layer Coatings Waterproof (Nano-X Series)**K&F CONCEPT**$66.73**4.6★**▲ 19%**](https://www.amazon.com/dp/B07FQG6TYR) [**K&F CONCEPT 77mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens (K-Series)**K&F CONCEPT**$27.96**4.5★**▲ 10%**](https://www.amazon.com/dp/B085Y2MD2K)
**~~View all trending →~~**
## **What buyers say about 77mm solar filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“No complaints”*
**Lenses**9%
*“Good to protect your lens”*
**Size-Overall**8%
*“perfect fit”*
**Blue Light Filter**7%
*“The filter works ok”*
**Fun/Entertainment Experience**5%
*“So much fun”*
**Exposure**5%
*“Removes glare. from objects, glass, etc”*
**Value For Money**5%
*“Good value for money”*
**Ease Of Use**4%
*“Easy to use”*
**Compatibility-Overall**3%
*“Perfect Combo”*
**Advertised Vs Actual Product**3%
*“Works as advertised”*
### **What buyers complain about **
**Lenses**19%
*“Absolute garbage product if you care about image quality or optics”*
**Image Focus**13%
*“can make things real blurry if youre not careful”*
**Image/Picture Clarity**13%
*“Loss of quality on my images”*
**Quality-Overall**6%
*“HORRIBLE quality”*
**Durability**6%
*“Broke out off the container”*
**Auto Focus**5%
*“its caused the auto focus to basically stop working”*
**Size-Overall**3%
*“Threads don't quite fit perfectly”*
**Functionality-Overall**3%
*“It doesnt what you needed to just always make sure to check before you start shooting”*
**Adjustability/Rotatability/Reclining**3%
*“Ive got a few of their adjustable and the filters and the issue I have with this one was the lack of tension in the actual mechanism compared to my other, so its just super easily spins on its own during normal carrying”*
**Visibility**3%
*“Blurry image”*
### **Top return reasons **
**Lenses**37%
**Size-Overall**33%
**Image/Picture Clarity**7%
**Compatibility-Overall**4%
**Value For Money**3%
**Functionality-Overall**3%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
**Product Condition**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is 77mm solar filter profitable to sell on Amazon United States?**
- The niche generates $504K/yr across 15 tracked products. 90-day search growth is +21.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 77mm solar filter niche?**
- 5 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 77mm solar filter?**
- Top complaints mined from reviews: Lenses, Image Focus, Image/Picture Clarity. The return rate is 3.6%.
- **When does demand for 77mm solar filter peak?**
- Demand peaks in Apr–Jul–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the 77mm solar filter niche?**
- Listings span $10.97–$246.61; the average listing price is $63.88 (sweet spot $15–$100). The average incumbent carries 5,954 reviews — the moat a new listing must climb.
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