---
title: "72mm Uv Filter — $111K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/72mm-uv-filter"
last_updated: "2026-08-11T05:41:18.422Z"
locale: en
meta:
description: "Niche score 41/100 · $111K/yr market · 29K searches/yr · $28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $111K/yr market · 29K searches/yr · $28.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "72mm Uv Filter — $111K/yr Amazon US Niche (2026) - Flapen"
---
# **72mm uv filter**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 27Growth 31Conversion 96Competition 22Returns 48Price range 85Avg price 95Brand share 23Review moat 24Quality gap 21
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$28.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.76–$67.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$111K**
$111K/yr · 29K searches
**Review moat**
**Bad****5,082.68**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 72mm uv filter is a $111K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **72mm uv filter market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$116K–$145K**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **110 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**38**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**6%**
- K&F CONCEPT53% - Amazon Basics16% - Tiffen14% - Hoya4% - Walking Way3% - B+W3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
900700Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/electronics/72mm-uv-filter/trend)
## **Top 72mm uv filter search terms**
- **72mm uv filter**16K/yr+6.1%15.5% conv. - **72mm filter**7K/yr-0.9%5.8% conv. - **72mm lens filter**4K/yr+6.7%8.5% conv. - **72 mm uv filter**3K/yr+5.2%19.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/72mm-uv-filter/search-terms)
## **Top 72mm uv filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$22K30%$33K40%$44K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&F CONCEPT 72mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)**K&F CONCEPT**$11.26**4.8★6,060 rev](https://www.amazon.com/dp/B0C1YY6V5R) [2**Amazon Basics UV Protection Camera Lens Filter Scratch Resistant Dust Resistant Photography Filter 72mm**Amazon Basics**$10.19**4.7★31,817 rev](https://www.amazon.com/dp/B00XNMX914) [3**Tiffen 72mm UV Protection Filter for Camera Lens | Ultra Slim 72mm Lens Filter | Clear Optical Glass | Impact Resistant Scratch Resistant and Reduces the Bluish cast of Daylight.**Tiffen**$15.61**4.6★23,377 rev](https://www.amazon.com/dp/B00004ZCJL) [4**K&F CONCEPT 72mm MC UV Protection Filter with 28 Multi-Layer Coatings HD/Hydrophobic/Scratch Resistant Ultra-Slim UV Filter for 72mm Camera Lens (Nano-X Series)**K&F CONCEPT**$32.86**4.7★3,572 rev](https://www.amazon.com/dp/B07P472FZ1) [5**K&F CONCEPT 72mm MC UV Protection Filter Shockproof Tempered Optical Glass with 28 Multi-Layer Coatings HD/Waterproof/Scratch Resistant for Camera Lens (Nano-X Series)**K&F CONCEPT**$35.36**4.9★793 rev](https://www.amazon.com/dp/B09YH1B17N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K&F Concept 72mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)**K&F CONCEPT**$33.65**205 rev10mo ago](https://www.amazon.com/dp/B0FNMW55QS) [**Walking Way 72MM MC UV Lens Protection Filter/Slim UV Lens Filter/HD Optical Glass Aluminum Alloy Made 28 Layer Nano-Coatings Camera Ultraviolet Filter/Water Repellent/Scratch Resistant**Walking Way**$9.65**455 rev2y ago](https://www.amazon.com/dp/B0D6W5ZQ6Q) [**K&F CONCEPT 72mm MC UV Lens Protection Filter with Lens Cap Cleaning Cloth Optical Glass Ultra Slim 18 Multi-Layer Coatings Camera Lens UV Filter (K-Series)**K&F CONCEPT**$13.93**684 rev2y ago](https://www.amazon.com/dp/B0CZ8M8GWC) [**NEEWER 72mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 72mm Camera Lens**NEEWER**$28.28**619 rev2y ago](https://www.amazon.com/dp/B0CXX8CQJD) [**K&F CONCEPT 72mm Ultra-Low Reflectivity MCUV Lens Protection Filter 28 Multi-Layer Coatings Ultra-Slim HD Waterproof Scratch Resistant Lens UV Filter (Nano-X Series)**K&F CONCEPT**$35.21**598 rev2y ago](https://www.amazon.com/dp/B0CPDG451J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Walking Way 72mm MC UV Protection Filter 32 Layer Multi Coating Ultraviolet UV Filter MRC Nano Coated Camera Lens Filter for Canon Nikon Sony DSLR (72MM)**Walking Way**$8.72**4.5★**▲ 88%**](https://www.amazon.com/dp/B0BSGFGL33) [**K&F Concept 72mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)**K&F CONCEPT**$33.65**4.6★**▲ 59%**](https://www.amazon.com/dp/B0FNMW55QS) [**Walking Way 72MM MC UV Lens Protection Filter/Slim UV Lens Filter/HD Optical Glass Aluminum Alloy Made 28 Layer Nano-Coatings Camera Ultraviolet Filter/Water Repellent/Scratch Resistant**Walking Way**$9.65**4.7★**▲ 33%**](https://www.amazon.com/dp/B0D6W5ZQ6Q) [**B+W 72mm Basic UV Haze MRC 010M Glass Filter**B+W**$53.93**5.0★**▲ 32%**](https://www.amazon.com/dp/B09JCGRWZX) [**NEEWER 72mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 72mm Camera Lens**NEEWER**$28.28**4.6★**▲ 27%**](https://www.amazon.com/dp/B0CXX8CQJD)
**~~View all trending →~~**
## **What buyers say about 72mm uv filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Overall, a reliable and practical variable ND filter that performs well for everyday shooting needs”*
**Lenses**25%
*“Good protection for camera lenses”*
**Thickness**9%
*“Its a thicker”*
**Value For Money**8%
*“this is great value”*
**Size-Overall**6%
*“the camera lens cap fits snugly”*
**Color**5%
*“Great Colors”*
**Blue Light Filter**4%
*“Great filter”*
**Strength**2%
*“is very robust”*
**Image/Picture Clarity**2%
*“does not impact the quality of your pictures”*
**Ease Of Use**2%
*“with no major issues in normal use”*
### **What buyers complain about **
**Lenses**33%
*“Lens caps are easy to lose due to the matte black color”*
**Auto Focus**17%
*“Otherwise, polarizer and ND reduce the light going into the camera which can impact contrast based auto focus performance”*
**Quality-Overall**11%
*“This filter has been a huge disappointment”*
**Value For Money**11%
*“NOT WORTH IT”*
**Exposure**11%
*“or you need to adjust exposure quickly”*
### **Top return reasons **
**Lenses**39%
**Size-Overall**38%
**Value For Money**6%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Image/Picture Clarity**2%
**Defective Material/Parts**2%
**Compatibility-Overall**1%
**Functionality-Overall**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 72mm uv filter profitable to sell on Amazon United States?**
- The niche generates $111K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the 72mm uv filter niche?**
- 9 brands and 38 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in 72mm uv filter?**
- Top complaints mined from reviews: Lenses, Auto Focus, Quality-Overall. The return rate is 3.1%.
- **When does demand for 72mm uv filter peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the 72mm uv filter niche?**
- Listings span $7.76–$67.97; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 5,083 reviews — the moat a new listing must climb.
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