---
title: "67mm Filter — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/67mm-filter"
last_updated: "2026-08-05T21:32:36.705Z"
locale: en
meta:
description: "Niche score 43/100 · $162K/yr market · 60K searches/yr · $32.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $162K/yr market · 60K searches/yr · $32.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "67mm Filter — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **67mm filter**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 26Conversion 80Competition 58Returns 40Price range 88Avg price 95Brand share 5Review moat 25Quality gap 23
**Avg price**
**Incredible****$32.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.77–$84.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$162K**
$162K/yr · 60K searches
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,197.27**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 67mm filter is a $162K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **67mm filter market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$162K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **101 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**1%**
- K&F CONCEPT57% - NEEWER23% - Tiffen12% - Amazon Basics5% - Hoya2% - B+W1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.5×
[**Open Trend **](https://flapen.com/research/us/electronics/67mm-filter/trend)
## **Top 67mm filter search terms**
- **67mm filter**33K/yr-4.8%6.5% conv. - **67mm lens filter**10K/yr+14.4%7.1% conv. - **67 mm lens filter**5K/yr+33.5%9.5% conv. - **67mm filter kit**5K/yr-0.3%4.0% conv. - **67 mm filter**4K/yr-16.5%7.7% conv. - **lens filter 67mm**3K/yr+0.8%7.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/67mm-filter/search-terms)
## **Top 67mm filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&F CONCEPT 67mm MCUV Lens Protection Filter 18 Multi-Coated Camera Lens UV Filter Ultra Slim with Cleaning Cloth (K-Series)**K&F CONCEPT**$10.91**4.8★6,060 rev](https://www.amazon.com/dp/B0C1YZBPRK) [2**Tiffen 67mm UV Protection Filter for Camera Lens | Ultra Slim 67mm Lens Filter | Clear Optical Glass | Impact Resistant Scratch Resistant and Reduces the Bluish cast of Daylight.**Tiffen**$9.67**4.6★23,377 rev](https://www.amazon.com/dp/B00004ZCJK) [3**K&F Concept 67mm UV/CPL/ND Lens Filter Kit (3 Pieces)-18 Multi-Layer Coatings UV Filter + Polarizer Filter + Neutral Density Filter (ND4) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)**K&F CONCEPT**$35.11**4.7★1,918 rev](https://www.amazon.com/dp/B08M45F52V) [4**K&F CONCEPT 67mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)**K&F CONCEPT**$36.75**4.5★12,530 rev](https://www.amazon.com/dp/B00JL4INW8) [5**NEEWER 67mm Lens Filter Kit: UV CPL FLD ND2 ND4 ND8 Lens Hood and Lens Cap Compatible with Canon Nikon Sony Panasonic DSLR Cameras with 67mm Lens**NEEWER**$32.50**4.5★3,344 rev](https://www.amazon.com/dp/B00T62ZUN0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEEWER 67mm Variable ND + CPL + UV Filter Kit (3 Pack) Multicoated Neutral Density (ND2-400) Circular Polarizer Camera Lens Polarizing Filter Photography Accessories Set with Carry Case & Lens Caps**NEEWER**$38.38**53 rev5mo ago](https://www.amazon.com/dp/B0GJRHV2JX) [**K&F Concept 67mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)**K&F CONCEPT**$34.51**205 rev10mo ago](https://www.amazon.com/dp/B0FNN2VN1C) [**NEEWER 67mm UV/CPL/ND Lens Filter Kit UV Protection + Circular Polarizing + Neutral Density (ND8) Camera Lens Filter Set with Multicoated Optical Glass Slim Frame & Upgraded Foldable Storage Case**NEEWER**$31.96**53 rev1y ago](https://www.amazon.com/dp/B0F89WYKQF) [**K&F CONCEPT 67mm Black Diffusion Mist Effect 1/4 & Variable ND2-32(1-5 Stops) & Circular Polarizing Filter CPL-in 1 HD Lens Filter with 28 Multi-Coatings for Camera Lenses (Nano-X Series)**K&F CONCEPT**$80.97**339 rev1y ago](https://www.amazon.com/dp/B0DT5MWBSG) [**NEEWER 67mm UV/CPL/ND Lens Filter Kit with Hard Shell Storage Case Multicoated Optical Glass & Aluminum Alloy Frame UV + Circular Polarizer (CPL) + Neutral Density (ND4) Filter for 67mm Camera Lens**NEEWER**$26.93**619 rev1y ago](https://www.amazon.com/dp/B0DS1N7WKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant**NEEWER**$50.25**4.6★**▲ 164%**](https://www.amazon.com/dp/B0B92MGMJQ) [**NEEWER 67mm Variable ND + CPL + UV Filter Kit (3 Pack) Multicoated Neutral Density (ND2-400) Circular Polarizer Camera Lens Polarizing Filter Photography Accessories Set with Carry Case & Lens Caps**NEEWER**$38.38**4.5★**▲ 120%**](https://www.amazon.com/dp/B0GJRHV2JX) [**K&F Concept 67mm UV/CPL/ND2-400 Lens Filters Kit (3 PCS)-18 Multi-Layer Coatings UV + Polarizer + Variable ND Lens Filters Kit (1-9 Stops) + Cleaning Cloth+ Filter Pouch for Camera Lens (K-Series)**K&F CONCEPT**$34.51**4.6★**▲ 73%**](https://www.amazon.com/dp/B0FNN2VN1C) [**Amazon Basics UV Protection Camera Lens Filter Scratch Resistant Photography Filter 67mm**Amazon Basics**$7.77**4.7★**▲ 48%**](https://www.amazon.com/dp/B00XNMX4EG) [**Hoya NXT Plus 67mm UV Filter Schott B270 Clear Glass with 10-Layer HMC Multi-Coating for 98% Light Transmission Waterproof Top-Coat Aluminum Frame - Camera Lens Filter for Sharp Clear Images**Hoya**$48.16**4.8★**▲ 46%**](https://www.amazon.com/dp/B07D6Y3BLD)
**~~View all trending →~~**
## **What buyers say about 67mm filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“A beautiful high quality UV protector”*
**Lenses**19%
*“Protects my lens”*
**Value For Money**10%
*“great value for money”*
**Size-Overall**9%
*“Perfect Fit”*
**Advertised Vs Actual Product**6%
*“works as advertised”*
**Blue Light Filter**5%
*“Nice, Affordable Filter Set”*
**Image/Picture Clarity**3%
*“Good build and image quality”*
**Ease Of Use**3%
*“Good and useful”*
**Exposure**2%
*“Well made and optical clear”*
**Design-Overall**2%
*“clean design”*
### **What buyers complain about **
**Lenses**18%
*“Poor optics”*
**Image Focus**8%
*“Caused blur”*
**Quality-Overall**7%
*“not top quality of course”*
**Ease Of Use**6%
*“I did have a little difficulty getting the threads started”*
**Value For Money**4%
*“expensive”*
**Auto Focus**4%
*“my camera struggles to focus”*
**Visibility**4%
*“You can't see it with your eye on in camera”*
**Image/Picture Clarity**3%
*“The bigger issue is the image quality”*
**Size-Overall**3%
*“just a comment that the thread size on variable filters is generally larger”*
**Connectivity-Overall**2%
*“Often times I find a disconnect between the marketing”*
### **Top return reasons **
**Lenses**32%
**Size-Overall**30%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**4%
**Image/Picture Clarity**4%
**Functionality-Overall**4%
**Value For Money**3%
**Quality-Overall**3%
**Product Condition**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is 67mm filter profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 33 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 67mm filter niche?**
- 7 brands and 39 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 67mm filter?**
- Top complaints mined from reviews: Lenses, Image Focus, Quality-Overall. The return rate is 3.8%.
- **When does demand for 67mm filter peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.5× the quietest.
- **What does it cost to enter the 67mm filter niche?**
- Listings span $7.77–$84.96; the average listing price is $32.38 (sweet spot $15–$100). The average incumbent carries 4,197 reviews — the moat a new listing must climb.
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