---
title: "256gb Micro Sd Card — $5.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/256gb-micro-sd-card"
last_updated: "2026-08-11T04:19:11.558Z"
locale: en
meta:
description: "Niche score 51/100 · $5.7M/yr market · 2.4M searches/yr. A deep review moat (64,103 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $5.7M/yr market · 2.4M searches/yr. A deep review moat (64,103 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "256gb Micro Sd Card — $5.7M/yr Amazon US Niche (2026) - Flapen"
---
# **256gb micro sd card**
**Worth a look**
Shows a $5.7M/yr market, but a deep review moat (64,103 avg reviews) keeps it on the watch list.
Market size 98Growth 23Conversion 67Competition 41Returns 73Price range 89Avg price 95Brand share 16Review moat 0Quality gap 20
**Market size**
**Incredible****$5.7M**
$5.7M/yr · 2.4M searches
**Avg price**
**Incredible****$38.68**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.83–$67.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****64,103.44**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 256gb micro sd card is a $5.7M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **256gb micro sd card market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$7.7M–$9.7M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**4%**
- Sandisk65% - Amazon Basics13% - Samsung8% - TEAMGROUP4% - SP Silicon Power4% - Lerdisk2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/256gb-micro-sd-card/trend)
## **Top 256gb micro sd card search terms**
- **256gb micro sd card**659K/yr-4.3%3.6% conv. - **micro sd card 256gb**567K/yr+1.2%4.1% conv. - **sd card 256gb**360K/yr-26.2%2.8% conv. - **256gb sd card**178K/yr-3.2%2.8% conv. - **256 gb micro sd card**130K/yr+5.4%3.6% conv. - **256 micro sd card**65K/yr+7.8%3.9% conv. - **micro sd card 256**51K/yr+0.4%4.8% conv. - **mini sd card 256gb**41K/yr+27.2%4.6% conv. - **256 sd card**41K/yr+12.0%3.1% conv. - **256 gb sd card**48K/yr-2.4%3.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/256gb-micro-sd-card/search-terms)
## **Top 256gb micro sd card products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$568K20%$1.1M30%$1.7M40%$2.3M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SANDISK 256GB Ultra microSDXC UHS-I Memory Card with Adapter - Up to 150MB/s C10 U1 Full HD A1 MicroSD Card - SDSQUAC-256G-GN6MA**Sandisk**$32.11**4.7★267,305 rev](https://www.amazon.com/dp/B0B7NV73PJ) [2**SANDISK 256GB Extreme microSDXC UHS-I Memory Card with Adapter - C10 U3 V30 4K 5K A2 Micro SD Card - SDSQXAV-256G-GN6MA**Sandisk**$31.35**4.8★147,387 rev](https://www.amazon.com/dp/B09X7CRKRZ) [3**Samsung P9 Express microSD Express Card 256GB microSDXC Memory Card Up to 800 MB/s for Nintendo-Switch 2 (MB MK256T/AM)**Samsung**$39.01**4.7★1,917 rev](https://www.amazon.com/dp/B0FT99KCV8) [4**Amazon Basics microSDXC Memory Card with Full Size Adapter A2 U3 Read Speed up to 100 MB/s 256GB Black**Amazon Basics**$24.63**4.7★153,587 rev](https://www.amazon.com/dp/B08TJZDJ4D) [5**SANDISK 256GB Ultra microSD UHS-I Card - Up to 195MB/s Read Speed Full HD Video V10 U1 C10 A4 - SDSQUJQ-256G-GZ6MA**Sandisk**$53.86**4.7★689 rev](https://www.amazon.com/dp/B0G8M3FTCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SANDISK 256GB Extreme microSD UHS-I Card - Up to 245MB/s Read Speed and 170MB/s Write Speed 5.3K Video 4K UHD Video high-Performance for Action cams Drones Android Devices - SDSQXH9-256G-GZ6MA**Sandisk**$67.15**147,387 rev4mo ago](https://www.amazon.com/dp/B0G8M2FH2G) [**SANDISK 256GB Ultra microSD UHS-I Card - Up to 195MB/s Read Speed Full HD Video V10 U1 C10 A4 - SDSQUJQ-256G-GZ6MA**Sandisk**$53.86**689 rev6mo ago](https://www.amazon.com/dp/B0G8M3FTCT) [**Samsung P9 Express microSD Express Card 256GB microSDXC Memory Card Up to 800 MB/s for Nintendo-Switch 2 (MB MK256T/AM)**Samsung**$39.01**1,917 rev9mo ago](https://www.amazon.com/dp/B0FT99KCV8) [**Amazon Basics 256GB microSDXC Memory Card with Adapter for Action Cameras Full HD Drones Tablets Smartphones Read Speed Up to 200MB/s 1-Pack**Amazon Basics**$29.58**2,614 rev1y ago](https://www.amazon.com/dp/B0DB54VLNC) [**SanDisk Ultra 256GB microSDXC UHS-I 150MB/s R Memory Card 10 Y Warranty for Smartphones**Sandisk**$39.68**69,340 rev2y ago](https://www.amazon.com/dp/B0BDYW3RN3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SANDISK 256GB Ultra microSD UHS-I Card - Up to 195MB/s Read Speed Full HD Video V10 U1 C10 A4 - SDSQUJQ-256G-GZ6MA**Sandisk**$53.86**4.7★**▲ 322%**](https://www.amazon.com/dp/B0G8M3FTCT) [**SANDISK 256GB Extreme microSD UHS-I Card - Up to 245MB/s Read Speed and 170MB/s Write Speed 5.3K Video 4K UHD Video high-Performance for Action cams Drones Android Devices - SDSQXH9-256G-GZ6MA**Sandisk**$67.15**4.8★**▲ 262%**](https://www.amazon.com/dp/B0G8M2FH2G) [**Samsung P9 Express microSD Express Card 256GB microSDXC Memory Card Up to 800 MB/s for Nintendo-Switch 2 (MB MK256T/AM)**Samsung**$39.01**4.7★**▲ 179%**](https://www.amazon.com/dp/B0FT99KCV8) [**TEAMGROUP GO Card 256GB MicroSDXC UHS-I U3 V30 4K for Action Cameras & Drone High Speed Flash Memory Card with Adapter for Outdoor Sports&Vlog 4K Shooting GoPro&Insta360&DJI TGUSDX256GU303**TEAMGROUP**$31.02**4.6★**▲ 149%**](https://www.amazon.com/dp/B0897BBCYP) [**5-Years Data Recovery GIGASTONE 256GB Micro SD Card 4K Camera Pro A2 V30 for Smartphone Gopro Action Cams 4K UHD Video Nintendo-Switch Compatible Up to 100MB/s UHS-I U3 C10 with Adapter**Gigastone**$63.13**4.7★**▲ 102%**](https://www.amazon.com/dp/B07LBJC2D9)
**~~View all trending →~~**
## **What buyers say about 256gb micro sd card**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Great deal”*
**Quality-Overall**16%
*“Reliable quality”*
**Advertised Vs Actual Product**14%
*“Exactly as shown”*
**Compatibility-Overall**13%
*“It is compatible”*
**Storage Capacity**12%
*“Lots of storage”*
**Data Transfer Speed**5%
*“Transfer speeds are decent”*
**Durability**3%
*“still works fine”*
**Ease Of Use**2%
*“Very easy to use”*
**Functionality-Overall**2%
*“Works like a champ”*
**Camera Quality**2%
*“nice for home camera”*
### **What buyers complain about **
**Durability**17%
*“Broke”*
**Functionality-Overall**17%
*“Doesn't work”*
**Value For Money**11%
*“This rather expensive”*
**Compatibility-Overall**9%
*“Isn't compatible with our Car”*
**Quality-Overall**7%
*“just garbage”*
**Computation Performance**6%
*“This card is very slow”*
**Data Transfer Speed**4%
*“Terribly slow transfer speed”*
**Storage Capacity**4%
*“needs more space frequently”*
**Product Condition**3%
*“Used item sold as New”*
**Advertised Vs Actual Product**3%
*“photos also need to be blamed”*
### **Top return reasons **
**Compatibility-Overall**24%
**Functionality-Overall**23%
**Size-Overall**16%
**Value For Money**13%
**Storage Capacity**4%
**Computation Performance**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Camera Quality**3%
**Product Condition**2%
## **Common questions**
- **Is 256gb micro sd card profitable to sell on Amazon United States?**
- The niche generates $5.7M/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 256gb micro sd card niche?**
- 8 brands and 78 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 256gb micro sd card?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 2.1%.
- **When does demand for 256gb micro sd card peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the 256gb micro sd card niche?**
- Listings span $10.83–$67.15; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 64,103 reviews — the moat a new listing must climb.
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