---
title: "12mm 0.47 Laminated White Tape — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/12mm-0-47-laminated-white-tape"
last_updated: "2026-08-10T05:33:24.831Z"
locale: en
meta:
description: "Niche score 51/100 · $128K/yr market · 37K searches/yr · $27.45 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $128K/yr market · 37K searches/yr · $27.45 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "12mm 0.47 Laminated White Tape — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **12mm 0.47 laminated white tape**
**Worth a look**
Shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 29Growth 29Conversion 95Competition 62Returns 97Price range 62Avg price 95Brand share 29Review moat 26Quality gap 20
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$27.45**
avg listing price — sweet spot $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.92–$142.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$128K**
$128K/yr · 37K searches
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,863.06**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 12mm 0.47 laminated white tape is a $128K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12mm 0.47 laminated white tape market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$165K–$220K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**8%**
- Brother68% - SUBLIMAKER6% - GHUQ5% - Pristar5% - Unismar4% - BEYONDTEK4% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +3.0% search growth over the last 90 days.
1K600Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/12mm-0-47-laminated-white-tape/trend)
## **Top 12mm 0.47 laminated white tape search terms**
- **tze-2312pk**18K/yr+2.2%7.1% conv. - **12mm 0.47 laminated white tape**5K/yr+15.8%5.6% conv. - **brother tze-231 12mm 0.47 black ink on white tape**3K/yr+18.2%8.8% conv. - **tze2312pk**5K/yr-10.3%15.6% conv. - **tze-2312pk black print on white tape 1/2**2K/yr-1.3%24.0% conv. - **brother tze231**3K/yr-14.5%15.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/12mm-0-47-laminated-white-tape/search-terms)
## **Top 12mm 0.47 laminated white tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$15K16%$20K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brother Genuine P-Touch TZe-231 2 Pack Tape (TZE2312PK) (0.47) x 26.2 ft. (8m) Laminated P-Touch Tape Black on White (Pack of 2)**Brother**$25.43**4.8★22,560 rev](https://www.amazon.com/dp/B017RCO1JY) [2**Brother TZe Tape Black on White for PT200 1/2 26 2 Pack TZE2312PK**Brother**$28.15**4.9★20 rev](https://www.amazon.com/dp/B018RFQR3S) [3**Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft**Brother**$27.15**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CC8H5H) [4**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**4.8★40 rev](https://www.amazon.com/dp/B0GWQPJD7X) [5**Brother P-Touch TZE2312PK Tze Standard Adhesive 0.47 in. x 26.2 ft. Laminated Labeling Tapes - Black On White (2/Pack)**Brother**$27.42**5.0★4 rev](https://www.amazon.com/dp/B075Y3N6TB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White**Matoburr**$9.80**39 rev1mo ago](https://www.amazon.com/dp/B0H2LXHRGV) [**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**40 rev3mo ago](https://www.amazon.com/dp/B0GWQPJD7X) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**47 rev4mo ago](https://www.amazon.com/dp/B0GSZ97F2G) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**52 rev4mo ago](https://www.amazon.com/dp/B0GR8BCH6K) [**4-Pack TZe TZ Tape 12mm 0.47 Laminated White Compatible for Brother TZe-231 TZe231 TZ-231 Label Tape Refills for P Touch Label Maker PT-D220 PT-D210 H110 PTH100 PTD210 D410 D400 1/2 x 26.2 ft**Pristar**$15.49**1,873 rev4mo ago](https://www.amazon.com/dp/B0GQFRHV15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (5 Packs)**SUBLIMAKER**$14.60**4.8★**▲ 186%**](https://www.amazon.com/dp/B0GSZ97F2G) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (6 Packs)**SUBLIMAKER**$18.27**4.8★**▲ 186%**](https://www.amazon.com/dp/B0GR8BCH6K) [**Brother Genuine P-Touch TZe-6312PK Tape (12mm) 2-Pack Laminated P-Touch Tape Black On Yellow Perfect for Indoor Or Outdoor Use Water Resistant 26.2 Ft. (8M)**Brother**$27.29**4.8★**▲ 185%**](https://www.amazon.com/dp/B0DYHWT139) [**TZe-2312PK TZe231 Label Tape Compatible for Brother Label Maker Tape TZ Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White**Matoburr**$9.80**4.6★**▲ 185%**](https://www.amazon.com/dp/B0H2LXHRGV) [**Tze-2312PK Tze 12mm 0.47 Laminated White Tze231 Label Tape Compatible for Brother Tze-231 Tz-231 1/2 Tz Label Maker Tape Work for P Touch PTD220 PTD210 PTH100 PT-H110 PT-D200 Black on White 2-Pack**GHUQ**$9.98**4.8★**▲ 184%**](https://www.amazon.com/dp/B0GWQPJD7X)
**~~View all trending →~~**
## **What buyers say about 12mm 0.47 laminated white tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Decent price”*
**Quality-Overall**19%
*“High Quality, Arrives Quickly”*
**Adhesion/Stickiness**10%
*“stick really well”*
**Size-Overall**10%
*“Fits fine”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Print Quality**5%
*“The print quality is excellent with crisp”*
**Efficiency**5%
*“Works perfect in my machine”*
**Compatibility-Overall**5%
*“It was compatible”*
**Ease Of Use**4%
*“EASY TO USE”*
**Durability**4%
*“they still look brand new”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Adhesion is pretty bad”*
**Ease Of Use**8%
*“they are harder to peel”*
**Jamming/Clogging**7%
*“It jammed the printer”*
**Functionality-Overall**6%
*“Did not work”*
**Quality-Overall**4%
*“Junk”*
**Value For Money**4%
*“They are expensive for what they are”*
**Advertised Vs Actual Product**4%
*“even though description said it would”*
**Print Quality**3%
*“kept coming apart and not printing”*
**Durability**3%
*“Broke after first use”*
**Compatibility-Overall**3%
*“no fit to my printer”*
### **Top return reasons **
**Size-Overall**45%
**Advertised Vs Actual Product**14%
**Compatibility-Overall**11%
**Adhesion/Stickiness**6%
**Functionality-Overall**4%
**Value For Money**4%
**Defective Material/Parts**4%
**Color**3%
**Print Quality**2%
**Jamming/Clogging**2%
## **Common questions**
- **Is 12mm 0.47 laminated white tape profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 31 tracked products. 8 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 12mm 0.47 laminated white tape niche?**
- 13 brands and 88 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in 12mm 0.47 laminated white tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.6%.
- **When does demand for 12mm 0.47 laminated white tape peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the 12mm 0.47 laminated white tape niche?**
- Listings span $5.92–$142.92; the average listing price is $27.45 (sweet spot $15–$100). The average incumbent carries 3,863 reviews — the moat a new listing must climb.
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