---
title: "12mm 0.47 Laminated White Tape Brother P-touch — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/12mm-0-47-laminated-white-tape-brother-p-touch"
last_updated: "2026-08-10T10:49:50.112Z"
locale: en
meta:
description: "Niche score 51/100 · $146K/yr market · 73K searches/yr · $17.41 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $146K/yr market · 73K searches/yr · $17.41 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "12mm 0.47 Laminated White Tape Brother P-touch — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **12mm 0.47 laminated white tape brother p-touch**
**Worth a look**
Shows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 32Growth 36Conversion 93Competition 35Returns 96Price range 74Avg price 81Brand share 56Review moat 25Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.92–$40.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$146K**
$146K/yr · 73K searches
**Review moat**
**Bad****4,371.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, 12mm 0.47 laminated white tape brother p-touch is a $146K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **12mm 0.47 laminated white tape brother p-touch market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$218K–$261K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#108**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**23%**
- BOYEEZON25% - Brother17% - MarkDomain14% - SUBLIMAKER8% - Nicelabels7% - Timorn6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +9.1% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/12mm-0-47-laminated-white-tape-brother-p-touch/trend)
## **Top 12mm 0.47 laminated white tape brother p-touch search terms**
- **12mm 0.47 laminated white tape brother p-touch**46K/yr+23.2%5.3% conv. - **brother p-touch label tape 12mm .47 white**15K/yr-32.9%9.7% conv. - **mark domain laminated white .47**7K/yr-20.1%16.8% conv. - **brother p touch label tape 12mm 0.47 white**5K/yr-12.2%10.1% conv. - **markdomain label maker tape replacement for brother tze-231 tz-231**255/yr-8.5%16.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/12mm-0-47-laminated-white-tape-brother-p-touch/search-terms)
## **Top 12mm 0.47 laminated white tape brother p-touch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$29K30%$44K40%$59K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TZe-231 Replacement for Brother Label Maker Tape 12mm 0.47 Laminated White TZe 231 TZ Tape 1/2 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D400 D410 D610BT Black on White 6-Pack**BOYEEZON**$17.28**4.7★866 rev](https://www.amazon.com/dp/B0FXX8J9WB) [2**MarkDomain Laminated 0.47 White Label Tape Replacement for TZe-231 Brother Label Maker Tape 12mm 0.47 TZe TZ Tape Compatible with Brother P-Touch PT-D210 PT-H110 PT-D220 PT-1880 6-Pack**MarkDomain**$17.74**4.7★33 rev](https://www.amazon.com/dp/B0G6JR8355) [3**Brother Genuine TZe231-1/2 2PK Black Print on White Label Tape. Each: 0.47 in x 26.2 ft Total: 0.47 in x 52.4 ft**Brother**$27.15**4.8★22,560 rev](https://www.amazon.com/dp/B0D8CC8H5H) [4**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★275 rev](https://www.amazon.com/dp/B0FZD13WFJ) [5**Nicelabels 12mm 0.47 White Tape Brother P-Touch TZe-231 Replacement**Nicelabels**$5.92**4.3★175 rev](https://www.amazon.com/dp/B0G6XHMJ94)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6-Pack TZe-231 TZ Tape 12mm 0.47 Laminated White P Touch Label Compatible for Brother P Touch Label Maker Tape for PTouch Label Maker PTD210 H110 D220 D600 D400 D410 2040 Black on White**Pristar**$17.42**43 rev5mo ago](https://www.amazon.com/dp/B0GGGWQJ1D) [**5-Pack TZe-231 TZe231 Label Tape Compatible for Brother Label Maker Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White**Matoburr**$16.10**39 rev5mo ago](https://www.amazon.com/dp/B0G6KZGRC4) [**5-Pack TZe-231 TZ 12mm 0.47 Laminated White Compatible for Brother TZe231 TZ-231 TZe-231 1/2 Inch Label Tape Refills for P Touch Label Maker PT-D220 H100 D210 D400 D410 D600 PTD610BT Black on White**CocoKitch**$16.19**24 rev6mo ago](https://www.amazon.com/dp/B0G643KZC7) [**4pack TZe-231 Label Maker Tape 12mm 0.47 Laminated White Replacement for Brother P Touch Label Tape TZe231 TZe TZ Tape Compatible with PT-D210 D220 H110 D200 D400 D410 D610BT 12mm x 8m**nerxoran**$9.99**44 rev6mo ago](https://www.amazon.com/dp/B0GFVK88VB) [**MarkDomain Laminated 0.47 White Label Tape Replacement for TZe-231 Brother Label Maker Tape 12mm 0.47 TZe TZ Tape Compatible with Brother P-Touch PT-D210 PT-H110 PT-D220 PT-1880 6-Pack**MarkDomain**$17.74**33 rev7mo ago](https://www.amazon.com/dp/B0G6JR8355)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4pack TZe-231 Label Maker Tape 12mm 0.47 Laminated White Replacement for Brother P Touch Label Tape TZe231 TZe TZ Tape Compatible with PT-D210 D220 H110 D200 D400 D410 D610BT 12mm x 8m**nerxoran**$9.99**4.7★**▲ 66%**](https://www.amazon.com/dp/B0GFVK88VB) [**TZe-231 Replacement for Brother Label Maker Tape 12mm 0.47 Laminated White TZe 231 TZ Tape 1/2 Compatible with Brother P-Touch Label Tape PT-D210 D220 H110 D400 D410 D610BT Black on White 6-Pack**BOYEEZON**$17.28**4.7★**▲ 59%**](https://www.amazon.com/dp/B0FXX8J9WB) [**5-Pack TZe-231 TZe231 Label Tape Compatible for Brother Label Maker Tape 12mm 0.47 White 1/2 Inch Work for P Touch PTD220 PT-D200 PT-D210 PTH100 PT-D400 PTD600 Label Maker Black on White**Matoburr**$16.10**4.6★**▲ 56%**](https://www.amazon.com/dp/B0G6KZGRC4) [**5-Pack TZe-231 TZ 12mm 0.47 Laminated White Compatible for Brother TZe231 TZ-231 TZe-231 1/2 Inch Label Tape Refills for P Touch Label Maker PT-D220 H100 D210 D400 D410 D600 PTD610BT Black on White**CocoKitch**$16.19**4.4★**▲ 38%**](https://www.amazon.com/dp/B0G643KZC7) [**TZE-231 Label Maker Tape 12mm 0.47 Laminated Black on White 1/2 x 8m Replacement for Ptouch TZ TZE TZE231 Label Tape Cassette for PT-D220 PTD220 D220 PT-D210 PTD210 PT-H110 PT-D200 PT-D410 (7 Packs)**SUBLIMAKER**$18.26**4.8★**▲ 35%**](https://www.amazon.com/dp/B0FZD13WFJ)
**~~View all trending →~~**
## **What buyers say about 12mm 0.47 laminated white tape brother p-touch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Decent price”*
**Quality-Overall**19%
*“For the price and the quality, this is definitely a solid choice”*
**Size-Overall**10%
*“Fits fine”*
**Advertised Vs Actual Product**9%
*“As described”*
**Adhesion/Stickiness**9%
*“The adhesive is strong”*
**Efficiency**6%
*“Works perfect in my machine”*
**Ease Of Use**5%
*“EASY TO USE”*
**Compatibility-Overall**4%
*“It was compatible”*
**Print Quality**4%
*“Excellent print quality”*
**Durability**3%
*“they still look brand new”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Adhesion is pretty bad”*
**Ease Of Use**12%
*“it's not very handy to do anyways”*
**Jamming/Clogging**9%
*“they just jam in the labeler”*
**Functionality-Overall**5%
*“Did not work”*
**Print Quality**5%
*“kept coming apart and not printing”*
**Quality-Overall**5%
*“It definitely isn't the name brand quality”*
**Advertised Vs Actual Product**5%
*“even though description said it would”*
**Compatibility-Overall**4%
*“no fit to my printer”*
**Value For Money**3%
*“Works great, don't buy the cheap ones”*
**Durability**3%
*“Broke after first use”*
### **Top return reasons **
**Size-Overall**46%
**Advertised Vs Actual Product**13%
**Compatibility-Overall**11%
**Adhesion/Stickiness**6%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Print Quality**2%
**Jamming/Clogging**2%
**Color**2%
## **Common questions**
- **Is 12mm 0.47 laminated white tape brother p-touch profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 16 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 12mm 0.47 laminated white tape brother p-touch niche?**
- 13 brands and 30 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in 12mm 0.47 laminated white tape brother p-touch?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Jamming/Clogging. The return rate is 0.7%.
- **When does demand for 12mm 0.47 laminated white tape brother p-touch peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 12mm 0.47 laminated white tape brother p-touch niche?**
- Listings span $5.92–$40.83; the average listing price is $17.41 (sweet spot $15–$100). The average incumbent carries 4,372 reviews — the moat a new listing must climb.
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