---
title: "120v Power Cord — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/120v-power-cord"
last_updated: "2026-08-10T06:23:48.986Z"
locale: en
meta:
description: "Niche score 40/100 · $169K/yr market · 229K searches/yr · $7.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $169K/yr market · 229K searches/yr · $7.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "120v Power Cord — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **120v power cord**
**Skip it**
Prices mostly outside the sweet spot ($5.01–$10.16) — this niche doesn't clear our bar today.
Market size 35Growth 46Conversion 88Competition 18Returns 88Price range 0Avg price 20Brand share 39Review moat 17Quality gap 14
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+16.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$169K**
$169K/yr · 229K searches
**Avg price**
**Bad****$7.11**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****18,632.45**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.01–$10.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 120v power cord is a $169K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 40/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **120v power cord market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$178K–$213K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**82%**
Top 20: 82%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics41% - Vockjour25% - --18% - StarTech.com11% - LORDTRONICS3% - C2G2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.7% search growth over the last 90 days.
5K3KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/electronics/120v-power-cord/trend)
## **Top 120v power cord search terms**
- **iec c13 power cord**44K/yr+52.9%12.6% conv. - **dell monitor power cord**46K/yr+21.5%11.8% conv. - **audio & video power cables**19K/yr-20.1%0.6% conv. - **10a 125v power cord**15K/yr+2.5%6.1% conv. - **iec c13**9K/yr+36.3%7.8% conv. - **speaker power cord**12K/yr+14.6%4.0% conv. - **power cord for monitor**9K/yr+4.3%9.4% conv. - **c14 power cord**9K/yr-8.3%3.2% conv. - **nema 5-15p to iec c13 power cord**4K/yr+84.5%9.8% conv. - **computer plug**8K/yr-2.9%6.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/120v-power-cord/search-terms)
## **Top 120v power cord products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$51K40%$67K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed**Vockjour**$5.95**4.8★319 rev](https://www.amazon.com/dp/B0FNML9SRY) [2**Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More**--**$6.37**4.7★7,840 rev](https://www.amazon.com/dp/B09VRLJD7J) [3**Amazon Basics PC Power Cable 6 feet AC Power Cord for Monitor Computer TV 3 Prong 18 AWG 125 Volts NEMA 5-15P to IEC320C13 UL Listed Black**Amazon Basics**$5.80**4.8★39,919 rev](https://www.amazon.com/dp/B072BYGKZZ) [4**StarTech.com 10ft (3m) Computer Power Cord NEMA 5-15P to C13 10A 125V 18AWG Black Replacement AC Power Cord Printer PC Power Supply Cable Monitor Power Cable - UL Listed (PXT101 10)**StarTech.com**$8.76**4.8★14,685 rev](https://www.amazon.com/dp/B0002GRUIM) [5**Amazon Basics Universal PC Power Cable 25 Feet NEMA 5-15P to IEC320C13 3 Prong Plug 18 AWG 125 Volts UL Listed Black**Amazon Basics**$10.16**4.8★39,919 rev](https://www.amazon.com/dp/B0728CMZSY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed**Vockjour**$5.95**319 rev9mo ago](https://www.amazon.com/dp/B0FNML9SRY) [**Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed**Vockjour**$6.00**236 rev11mo ago](https://www.amazon.com/dp/B0FNMPF8MP) [**3 Prong Power Cord 15ft Long C13 Universal AC Electric Cable Replacement for Computer Monitor Printer Desktop PC PSU Power Supply**LORDTRONICS**$7.95**7,840 rev1y ago](https://www.amazon.com/dp/B0F8W1KB68) [**3 Prong AC Power Cord 10ft Long Standard | 125V-250V | for Computer Monitor TV Printer Power Supply PSU Electric Cable Replacement Power Cord**LORDTRONICS**$7.11**7,840 rev1y ago](https://www.amazon.com/dp/B0DPR5GLW1) [**Standard 5ft (1.5m) 10 Amps 125 Volts Black 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More**--**$6.37**7,840 rev4y ago](https://www.amazon.com/dp/B09VRLJD7J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Prong AC Power Cord 10ft Long Standard | 125V-250V | for Computer Monitor TV Printer Power Supply PSU Electric Cable Replacement Power Cord**LORDTRONICS**$7.11**4.7★**▲ 173%**](https://www.amazon.com/dp/B0DPR5GLW1) [**Vockjour 3 Prong AC Power Cord Cable 6ft 10 Amps 125 Volts 18AWG NEMA 5-15P to C13 Black PC Power Cable for TV Computer Monitor Printer PlayStation HP Dell Lenovo Apple Asus-ETL Listed**Vockjour**$6.00**4.8★**▲ 126%**](https://www.amazon.com/dp/B0FNMPF8MP) [**Power Cord 5ft(1.5m) 10 Amps 125 Volts 18AWG 3 Prong AC Power Cord Cable for Electronics TV Computer Printer Radio Monitor Samsung Dell Vizio LG Asus Laptop and More-ETL Listed**Vockjour**$5.95**4.8★**▲ 80%**](https://www.amazon.com/dp/B0FNML9SRY) [**3 Prong Power Cord 15ft Long C13 Universal AC Electric Cable Replacement for Computer Monitor Printer Desktop PC PSU Power Supply**LORDTRONICS**$7.95**4.7★**▲ 48%**](https://www.amazon.com/dp/B0F8W1KB68) [**Amazon Basics Universal PC Power Cable 25 Feet NEMA 5-15P to IEC320C13 3 Prong Plug 18 AWG 125 Volts UL Listed Black**Amazon Basics**$10.16**4.8★**▲ 44%**](https://www.amazon.com/dp/B0728CMZSY)
**~~View all trending →~~**
## **What buyers say about 120v power cord**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**29%
*“Exactly as advertised”*
**Quality-Overall**18%
*“Seems to be a solid quality”*
**Value For Money**10%
*“Good value for money”*
**Size-Overall**8%
*“Exact fit”*
**Compatibility-Overall**7%
*“compatibility with a wide range of devices”*
**Socket/Port/Plug**5%
*“Nice power cord for the money”*
**Durability**3%
*“durable,”*
**Connectivity-Overall**2%
*“I am now well connected”*
**Flexibility**2%
*“The cord remained flexible when coiled for storage”*
**Strength**2%
*“Not too stiff like some are”*
### **What buyers complain about **
**Size-Overall**23%
*“Might look like it wont fit”*
**Charging**8%
*“Sometimes you need a little extra help to get charged up”*
**Connectivity-Overall**8%
*“It would not stay connected for the life of me”*
**Functionality-Overall**8%
*“Didn't work for me”*
**Quality-Overall**7%
*“Cheap and reliable”*
**Compatibility-Overall**5%
*“Not compatible”*
**Noise Level**3%
*“My power supply was making a buzzing sound whilst using an old power cord”*
**Color**3%
*“I wanted to have a white color”*
**Product Condition**3%
*“Received a damaged used old cable”*
**Length**3%
*“this one is a bit longer at 10ft”*
### **Top return reasons **
**Size-Overall**29%
**Compatibility-Overall**20%
**Functionality-Overall**11%
**Value For Money**7%
**Connectivity-Overall**6%
**Length**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Socket/Port/Plug**3%
**Quality-Overall**2%
## **Common questions**
- **Is 120v power cord profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the 120v power cord niche?**
- 5 brands and 35 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in 120v power cord?**
- Top complaints mined from reviews: Size-Overall, Charging, Connectivity-Overall. The return rate is 1.4%.
- **When does demand for 120v power cord peak?**
- Demand peaks in Jun–Jul; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the 120v power cord niche?**
- Listings span $5.01–$10.16; the average listing price is $7.11 (sweet spot $15–$100). The average incumbent carries 18,632 reviews — the moat a new listing must climb.
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