---
title: "120 Film — $340K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/120-film"
last_updated: "2026-08-10T17:47:02.596Z"
locale: en
meta:
description: "Niche score 51/100 · $340K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $340K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "120 Film — $340K/yr Amazon US Niche (2026) - Flapen"
---
# **120 film**
**Worth a look**
Shows low returns (1.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 53Growth 27Conversion 51Competition 52Returns 95Price range 35Avg price 89Brand share 14Review moat 87Quality gap 47
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$62.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****257.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$340K**
$340K/yr · 131K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$11.89–$253.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 120 film is a $340K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **120 film market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$311K–$373K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#228**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **19%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 90%
**Open market**
**4%**
- KODAK49% - Ilford30% - Kcmssertkir7% - eTone4% - The Imaging World4% - Lomography2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/120-film/trend)
## **Top 120 film search terms**
- **120 film**73K/yr+2.3%2.5% conv. - **120mm film**20K/yr+6.6%2.3% conv. - **medium format film**6K/yr-4.7%3.0% conv. - **kodak 120 film**5K/yr-3.5%3.3% conv. - **120 film black and white**4K/yr+63.2%4.7% conv. - **120 film color**6K/yr-21.5%3.8% conv. - **120 color film**5K/yr-12.4%2.7% conv. - **120 roll film**3K/yr-4.6%2.9% conv. - **120 black and white film**3K/yr-11.1%4.0% conv. - **kodak gold 120**2K/yr-0.9%2.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/120-film/search-terms)
## **Top 120 film products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$27K12%$41K16%$54K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold 200 Color 120 Negative Roll Film 5-Pack**KODAK**$55.35**4.7★4 rev](https://www.amazon.com/dp/B0FZWHL5MC) [2**Ilford HP5 Plus ISO 400 Black and White Negative Film (120 Roll Film) (3-Pack) Bundle (3 Items)**Ilford**$35.91**4.5★79 rev](https://www.amazon.com/dp/B07JVCY8F2) [3**Kodak 120 Portra 160 Film**KODAK**$20.23**4.5★49 rev](https://www.amazon.com/dp/B004WH3NWY) [4**2 X Ilford 1743399 Delta Pro 100 120 Fine Grain Medium Speed Black and White Film ISO 100 120 Size**Ilford**$26.23**4.8★23 rev](https://www.amazon.com/dp/B015ZKXAXS) [5**10x Shanghai 120 Black & White Iso 100 Roll Film Negative 6x4.5 6x6 6x9**eTone**$63.28**4.0★23 rev](https://www.amazon.com/dp/B07842H24C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gold 200 Color 120 Negative Roll Film 5-Pack**KODAK**$55.35**4 rev6mo ago](https://www.amazon.com/dp/B0FZWHL5MC) [**Kodak Professional Tri-X 400 Black and White Negative Film (120 Roll Film 2-Pack) with Microfiber Cloth**The Imaging World**$30.21**1 rev7mo ago](https://www.amazon.com/dp/B0GCHQ6KKD) [**Lomography Redscale XR 120 Film ISO 50-200 Color Negative C41 Process Pack of 1**Lomography**$11.89**4 rev1y ago](https://www.amazon.com/dp/B0DT491131) [**Black and White Film 120 Roll Film SHD 100 ISO100-120film.**Kcmssertkir**$15.17**12 rev1y ago](https://www.amazon.com/dp/B0DQH4RD23) [**Black and White Film120 Roll Film SHD 400 ISO 400 120film**Kcmssertkir**$15.00**7 rev1y ago](https://www.amazon.com/dp/B0DQH3JLFT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gold 200 Color 120 Negative Roll Film 5-Pack**KODAK**$55.35**4.7★**▲ 238%**](https://www.amazon.com/dp/B0FZWHL5MC) [**Kodak Professional Tri-X 400 Black and White Negative Film (120 Roll Film 2-Pack) with Microfiber Cloth**The Imaging World**$30.21**5.0★**▲ 223%**](https://www.amazon.com/dp/B0GCHQ6KKD) [**Kodak 6033963 Gold 200 135/24 Film (Pack of 2)**KODAK**$23.65**4.7★**▲ 129%**](https://www.amazon.com/dp/B0044ABZWE) [**Kodak Portra 400 Professional ISO 400 120 propack Color Negative Film (5 Rolls per Pack) 3 Pack (8331506)**KODAK**$253.09**4.4★**▲ 108%**](https://www.amazon.com/dp/B07GBV5NMP) [**Ilford HP5 Plus ISO 400 Black and White Negative Film (120 Roll Film) (3-Pack) Bundle (3 Items)**Ilford**$35.91**4.5★**▲ 55%**](https://www.amazon.com/dp/B07JVCY8F2)
**~~View all trending →~~**
## **What buyers say about 120 film**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“High quality film”*
**Image/Picture Clarity**20%
*“Takes such beautiful pictures”*
**Value For Money**20%
*“worth it”*
**Advertised Vs Actual Product**7%
*“as expected”*
**Ease Of Use**6%
*“Super easy to use”*
**Exposure**5%
*“got 36 exposure bonus”*
**Color**5%
*“good color”*
**Size-Overall**2%
*“Best size for Betty&Lucy”*
**Portability**2%
*“Seemly very versatile”*
**Brightness/Shine/Glow**2%
*“Glowiest film”*
### **What buyers complain about **
**Value For Money**36%
*“Very Expensive But worth it”*
**Quality-Overall**17%
*“Not the best film”*
**Compatibility-Overall**9%
*“didnt work on my kodak”*
**Image/Picture Clarity**9%
*“With the standard West Coast setting, f11@125, the film might be better than your eye”*
**Ease Of Use**5%
*“The dripping try is difficult to remove”*
**Advertised Vs Actual Product**5%
*“Film is less than half of what is advertised”*
**Color**3%
*“not true black”*
**Display Colors**3%
*“it doesn't render black as black”*
### **Top return reasons **
**Compatibility-Overall**32%
**Advertised Vs Actual Product**13%
**Value For Money**12%
**Size-Overall**11%
**Camera Quality**9%
**Functionality-Overall**6%
**Color**4%
**Defective Material/Parts**3%
**Lenses**3%
**Product Condition**2%
## **Common questions**
- **Is 120 film profitable to sell on Amazon United States?**
- The niche generates $340K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 120 film niche?**
- 10 brands and 58 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 120 film?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Compatibility-Overall. The return rate is 1.0%.
- **When does demand for 120 film peak?**
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the 120 film niche?**
- Listings span $11.89–$253.09; the average listing price is $62.20 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.
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