---
title: "Zip Up Hoodie Women — $548K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/zip-up-hoodie-women"
last_updated: "2026-08-09T04:48:31.818Z"
locale: en
meta:
description: "Niche score 43/100 · $548K/yr market · 5.5M searches/yr · $22.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $548K/yr market · 5.5M searches/yr · $22.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zip Up Hoodie Women — $548K/yr Amazon US Niche (2026) - Flapen"
---
# **zip up hoodie women**
**Skip it**
Soft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Market size 62Growth 4Conversion 5Competition 80Returns 15Price range 85Avg price 95Brand share 27Review moat 19Quality gap 63
**Avg price**
**Incredible****$22.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.58–$54.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$548K**
$548K/yr · 5.5M searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****14,886.27**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, zip up hoodie women is a $548K/yr Amazon United States market (5.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zip up hoodie women market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$460K–$575K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 75%
**Open market**
**9%**
- Amazon Essentials34% - PRETTYGARDEN19% - Hanes19% - Trendy Queen14% - GIVON3% - Dnzzs3% - Open — no brand owns it (9 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
400K300KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/zip-up-hoodie-women/trend)
## **Top zip up hoodie women search terms**
- **zip up hoodie women**1.4M/yr-23.8%0.3% conv. - **womens zip up hoodies**430K/yr-24.1%0.3% conv. - **zip up sweatshirt women**207K/yr+16.8%0.2% conv. - **womens zip up hoodie**226K/yr-3.7%0.2% conv. - **womens zip up sweatshirt**162K/yr-8.5%0.2% conv. - **womens hoodies zip up**170K/yr+4.5%0.2% conv. - **sweat shirts for womens**349K/yr-62.2%0.1% conv. - **zip up jackets for women**153K/yr-24.2%0.1% conv. - **graphic sweatshirts for women**371K/yr-74.5%0.0% conv. - **womens oversized sweatshirt**339K/yr-73.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/zip-up-hoodie-women/search-terms)
## **Top zip up hoodie women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$22K8%$44K12%$66K16%$88K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)**PRETTYGARDEN**$29.62**4.5★2,904 rev](https://www.amazon.com/dp/B0BGP181DJ) [2**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Black Large**Amazon Essentials**$14.89**4.4★12,992 rev](https://www.amazon.com/dp/B07BJ8NLF7) [3**Trendy Queen Womens Zip Up Hoodies Oversized Sweatshirts Fall Fashion Spring Outfits Casual Jackets 2026 Winter Clothes Grey M**Trendy Queen**$28.36**4.4★6,535 rev](https://www.amazon.com/dp/B09DPGCRFT) [4**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large**Amazon Essentials**$14.22**4.4★12,992 rev](https://www.amazon.com/dp/B09QJHXVTC) [5**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US**Hanes**$14.59**4.2★59,813 rev](https://www.amazon.com/dp/B01NCZ7G8X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dnzzs Womens Zip Up Hoodie Oversized Acid Wash Sweatshirts Heavyweight Fall Fashion Outfits Casual Jackets Winter Clothes Bright Blue Medium**Dnzzs**$54.03**113 rev1y ago](https://www.amazon.com/dp/B0FCF8BQPJ) [**LYHIPSS Womens Oversized Lightweight Hoodies for Women Full Zip Up Long Sleeve Drawstring Jackets Grey Blue**LYHIPSS**$25.67**682 rev2y ago](https://www.amazon.com/dp/B0CCVCJHSF) [**Trendy Queen Womens Full Zip Up Hoodie Lightweight Cropped Sweatshirt Fall Outfits Slouchy Drop Shoulder Comfy Travel Casual Gym Workout Athletic Jackets Winter Fashion Maternity Clothes 2026 Grey M**Trendy Queen**$27.62**1,165 rev3y ago](https://www.amazon.com/dp/B0CBC4BZGX) [**Trendy Queen Womens Zip Up Hoodies Jackets Cropped Sweatshirts Fleece Fall Outfits Casual Comfy Y2k Tops Winter Clothes 2026 Grey M**Trendy Queen**$28.17**2,554 rev3y ago](https://www.amazon.com/dp/B0CB839WT7) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Coral Pink XX-Large**Amazon Essentials**$15.23**12,992 rev3y ago](https://www.amazon.com/dp/B09QJJRW12)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Burgundy Large**Amazon Essentials**$14.63**4.4★**▲ 61%**](https://www.amazon.com/dp/B07BJ8JCCH) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Green Large**Amazon Essentials**$14.22**4.4★**▲ 61%**](https://www.amazon.com/dp/B09QJHXVTC) [**Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Dark Camel X-Large**Amazon Essentials**$14.99**4.4★**▲ 46%**](https://www.amazon.com/dp/B09QJJJNKF) [**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Dada Gray Pe Heather Large US**Hanes**$14.59**4.2★**▲ 39%**](https://www.amazon.com/dp/B01NCZ7G8X) [**PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Grey Medium)**PRETTYGARDEN**$29.62**4.5★**▲ 33%**](https://www.amazon.com/dp/B0BGP181DJ)
**~~View all trending →~~**
## **What buyers say about zip up hoodie women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“True fit”*
**Comfort-Overall**12%
*“So comfortable”*
**Soft Feel**10%
*“Comfy and soft”*
**Quality-Overall**10%
*“Great Quality & Color - Size Up One Size”*
**Weight Light**7%
*“Lightweight and comfortable”*
**Color**5%
*“Great color”*
**Warmth**5%
*“It keeps you warm”*
**Value For Money**4%
*“Worth it”*
**Material Quality**4%
*“good quality and thick material”*
**Thickness**3%
*“Thick material”*
### **What buyers complain about **
**Size-Overall**19%
*“Not a good fit”*
**Thickness**9%
*“Very short and thin material”*
**Quality-Overall**5%
*“Overall, cheap product”*
**Arm Fit**4%
*“Arms run small”*
**Material Quality**4%
*“Cheap material”*
**Sleeve Fit**4%
*“Tight sleeves”*
**Zipper Quality**3%
*“Zipper broke”*
**Wrinkles**2%
*“Wrinkles”*
**Color**2%
*“I am SO disappointed in the color”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**51%
**Thin**8%
**Material Quality**7%
**Sleeve Fit**5%
**Color**3%
**Length**3%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
## **Common questions**
- **Is zip up hoodie women profitable to sell on Amazon United States?**
- The niche generates $548K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the zip up hoodie women niche?**
- 15 brands and 23 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in zip up hoodie women?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 7.9% — above our launch gate.
- **When does demand for zip up hoodie women peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the zip up hoodie women niche?**
- Listings span $9.58–$54.03; the average listing price is $22.99 (sweet spot $15–$100). The average incumbent carries 14,886 reviews — the moat a new listing must climb.
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