---
title: "Zip Up Hoodie Men — $495K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/zip-up-hoodie-men"
last_updated: "2026-08-07T16:49:28.724Z"
locale: en
meta:
description: "Niche score 42/100 · $495K/yr market · 3.1M searches/yr · $24.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $495K/yr market · 3.1M searches/yr · $24.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zip Up Hoodie Men — $495K/yr Amazon US Niche (2026) - Flapen"
---
# **zip up hoodie men**
**Skip it**
Soft demand (-43.6% this quarter) — this niche doesn't clear our bar today.
Market size 60Growth 3Conversion 8Competition 81Returns 27Price range 88Avg price 95Brand share 34Review moat 17Quality gap 40
**Avg price**
**Incredible****$24.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.69–$58.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Market size**
**Good****$495K**
$495K/yr · 3.1M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****19,079.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-43.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, zip up hoodie men is a $495K/yr Amazon United States market (3.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zip up hoodie men market data**
- **Units sold / yr**
- **25K–30K**
- avg 250–500/product
- **Revenue / yr**
- **$623K–$748K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#499**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 67%
**Open market**
**13%**
- Amazon Essentials48% - Hanes23% - Fruit of the Loom9% - Carhartt3% - QOSOQ3% - LAIWANG2% - Open — no brand owns it (14 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — -43.6% search growth over the last 90 days.
150K100KSpike '25Holiday '25 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/zip-up-hoodie-men/trend)
## **Top zip up hoodie men search terms**
- **zip up hoodie men**906K/yr-46.9%0.4% conv. - **mens zip up hoodie**577K/yr-43.3%0.6% conv. - **mens hoodies zip up**236K/yr-41.2%0.4% conv. - **hoodies for men zip up**136K/yr-41.7%0.4% conv. - **black zip up hoodie men**118K/yr-38.2%0.8% conv. - **full zip hoodies for men**121K/yr-44.9%0.2% conv. - **zipper hoodies for men**118K/yr-44.5%0.5% conv. - **mens zip up sweatshirt**76K/yr-6.5%0.3% conv. - **zip hoodies for men**90K/yr-40.4%0.4% conv. - **mens zipper hoodie**80K/yr-34.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/zip-up-hoodie-men/search-terms)
## **Top zip up hoodie men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$15K6%$30K9%$45K12%$59K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 4X-Large Big**Amazon Essentials**$17.97**4.6★332 rev](https://www.amazon.com/dp/B09LHFWJBD) [2**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Burgundy Medium**Amazon Essentials**$16.07**4.6★11,343 rev](https://www.amazon.com/dp/B079LP14H4) [3**Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US**Hanes**$12.58**4.6★88,352 rev](https://www.amazon.com/dp/B00JUM4CT4) [4**Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up For Hooded Sweatshirt Charcoal Heather X-Large US**Hanes**$12.07**4.6★88,352 rev](https://www.amazon.com/dp/B07YP5SNQ3) [5**Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large**Hanes**$12.29**4.5★3,248 rev](https://www.amazon.com/dp/B00JUM4NY8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FAIABLE Mens Womens Double Zip Up Hoodie Oversized Acid Wash Hoodies Heavyweight Fleece Cotton Zipper Sweatshirt Vintage Y2k Full Zipup Jacket Couples Streetwear Bright Blue**FAIABLE**$54.23**352 rev1y ago](https://www.amazon.com/dp/B0DG5S42SS) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big**Amazon Essentials**$17.83**418 rev3y ago](https://www.amazon.com/dp/B09LHGBNWD) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 6X-Large Big**Amazon Essentials**$17.52**369 rev3y ago](https://www.amazon.com/dp/B09LHFKVGT) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 4X-Large Big**Amazon Essentials**$17.97**332 rev3y ago](https://www.amazon.com/dp/B09LHFWJBD) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 3X-Large**Amazon Essentials**$18.52**266 rev3y ago](https://www.amazon.com/dp/B09LHG46BB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Ash Medium US**Hanes**$12.31**4.6★**▲ 105%**](https://www.amazon.com/dp/B071JDX998) [**Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 6X-Large Big**Amazon Essentials**$17.52**4.7★**▲ 98%**](https://www.amazon.com/dp/B09LHFKVGT) [**Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Burgundy Medium**Amazon Essentials**$16.07**4.6★**▲ 90%**](https://www.amazon.com/dp/B079LP14H4) [**Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large**Hanes**$12.29**4.5★**▲ 69%**](https://www.amazon.com/dp/B00JUM4NY8) [**Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up For Hooded Sweatshirt Charcoal Heather X-Large US**Hanes**$12.07**4.6★**▲ 68%**](https://www.amazon.com/dp/B07YP5SNQ3)
**~~View all trending →~~**
## **What buyers say about zip up hoodie men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Sizing was spot on”*
**Quality-Overall**13%
*“surprisingly higher quality than I expected”*
**Value For Money**11%
*“Best Deal”*
**Comfort-Overall**10%
*“Nice and comfortable”*
**Warmth**8%
*“Thick and warm”*
**Soft Feel**5%
*“Soft inside”*
**Weight Light**4%
*“Great light weight hoodie”*
**Color**3%
*“I like the color”*
**Advertised Vs Actual Product**3%
*“better than advertised”*
**Material Quality**2%
*“The material is very comfortable”*
### **What buyers complain about **
**Size-Overall**22%
*“WAY TOO SMALL”*
**Quality-Overall**10%
*“Quality is cheap”*
**Pockets/Compartments**7%
*“The pockets a ridiculously small and unusable”*
**Thickness**6%
*“A little thicker than a t-shirt”*
**Material Quality**5%
*“Cheap Material”*
**Zipper Quality**3%
*“the zipper pull has already broken”*
**Thin**3%
*“Super thin”*
**Durability**2%
*“Didnt last”*
**Stitch/Finish/Polish**2%
*“unfortunately two have ripped at the pocket seams just from light wear”*
**Pilling/Linting**2%
*“Pills up”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**4%
**Sleeve Fit**4%
**Color**4%
**Chest Fit**3%
**Thin**3%
**Waist Fit**3%
**Length**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
## **Common questions**
- **Is zip up hoodie men profitable to sell on Amazon United States?**
- The niche generates $495K/yr across 61 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -43.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the zip up hoodie men niche?**
- 20 brands and 78 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in zip up hoodie men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 4.9%.
- **When does demand for zip up hoodie men peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the zip up hoodie men niche?**
- Listings span $10.69–$58.67; the average listing price is $24.93 (sweet spot $15–$100). The average incumbent carries 19,079 reviews — the moat a new listing must climb.
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