---
title: "Zero Costume — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/zero-costume"
last_updated: "2026-08-09T07:08:57.583Z"
locale: en
meta:
description: "Niche score 55/100 · $12K/yr market · 81K searches/yr · $38.21 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $12K/yr market · 81K searches/yr · $38.21 avg price. A small market ($12K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zero Costume — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **zero costume**
**Worth a look**
Shows a sweet-spot price point ($38.21 avg), but a small market ($12K/yr) keeps it on the watch list.
Market size 3Growth 77Conversion 5Competition 54Returns 77Price range 86Avg price 95Brand share 66Review moat 89Quality gap 68
**Avg price**
**Incredible****$38.21**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****224.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.14–$78.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+64.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$12K**
$12K/yr · 81K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, zero costume is a $12K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zero costume market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$57K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,725**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **26%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 95%
**Open market**
**28%**
- elope20% - Fun Costumes20% - Eybila9% - Disguise9% - TOKYO-T7% - VintageCos7%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +64.0% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 226.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/zero-costume/trend)
## **Top zero costume search terms**
- **zero costume**28K/yr+39.3%0.2% conv. - **zero costume adult**18K/yr+32.6%0.0% conv. - **zero halloween costume**7K/yr+230.2%0.6% conv. - **nightmare before christmas zero costume**6K/yr+40.3%0.0% conv. - **zero nightmare before christmas costume**10K/yr+24.8%0.0% conv. - **zero headband nightmare before christmas**4K/yr+111.3%0.0% conv. - **adult zero costume**3K/yr+500.0%0.0% conv. - **zero headband**4K/yr+187.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/zero-costume/search-terms)
## **Top zero costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$58710%$1K15%$2K20%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**elope Nightmare Before Christmas Zero Scarf Standard**elope**$25.80**4.7★126 rev](https://www.amazon.com/dp/B08L89JD41) [2**Eybila Halloween Costume Accessories for Women Dog Ear Headband Pink Pumpkin Choker Christmas Adult Cosplay Party zero**Eybila**$13.27**4.5★21 rev](https://www.amazon.com/dp/B0DLX2VD5B) [3**Nightmare Before Christmas Zero Toddler Costume Officially Licensed Disney Dress Up Size Large (4-6)**Disguise**$21.96**4.6★1,190 rev](https://www.amazon.com/dp/B079Z92V1V) [4**TOKYO-T Re Zero Jacket Cosplay Costume Zipper Sweatshirt size M/tag L**TOKYO-T**$39.45**4.5★28 rev](https://www.amazon.com/dp/B0F7G25RCY) [5**Adult Oogie Boogie Costume Unisex Jumpsuit Nightmare Villain Costume Jack Skellington Sleepwear**VintageCos**$33.38**4.3★93 rev](https://www.amazon.com/dp/B09Z2RWGDF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halloween Ghost Dog Costume for Women with White Cape Ear Headband Pink Collar & Pumpkin Nose Ideal for Halloween Parties Cosplay Role Play**JcHrmers**$20.79**9 rev11mo ago](https://www.amazon.com/dp/B0FMF746Z1) [**Spirit Halloween The Nightmare Before Christmas Baby Zero Light-Up Hooded Jumpsuit Costume Officially Licensed Unisex Child Size 12 TO 18 MONTHS Standard Multicolor**Spirit Halloween**$36.71**14 rev1y ago](https://www.amazon.com/dp/B0FB3RPKCR) [**TOKYO-T Re Zero Jacket Cosplay Costume Zipper Sweatshirt size M/tag L**TOKYO-T**$39.45**28 rev1y ago](https://www.amazon.com/dp/B0F7G25RCY) [**Eybila Halloween Costume Accessories for Women Dog Ear Headband Pink Pumpkin Choker Christmas Adult Cosplay Party zero**Eybila**$13.27**21 rev1y ago](https://www.amazon.com/dp/B0DLX2VD5B) [**Adult Disney Nightmare Before Christmas Zero Costume | Officially Licensed Disney Costumes Large**Fun Costumes**$69.51**22 rev1y ago](https://www.amazon.com/dp/B0DGYSRGS4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[![Headbands for Women 8PCS [Summer-Exclusive Headband] Non Slip Sports Headband Elastic Soft Running Fashion Headband Absorb Sweat Headbands for Men for Women for Working Out Travel](https://m.media-amazon.com/images/I/31xBv5xcpqL.jpg)**Headbands for Women 8PCS \[Summer-Exclusive Headband\] Non Slip Sports Headband Elastic Soft Running Fashion Headband Absorb Sweat Headbands for Men for Women for Working Out Travel**VANRUID**$7.14**4.2★**▲ 1000%**](https://www.amazon.com/dp/B0D2D1YLHL) [**TOKYO-T Re Zero Jacket Cosplay Costume Zipper Sweatshirt size M/tag L**TOKYO-T**$39.45**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0F7G25RCY) [**ICEYOU Sally Costume Women Halloween Short Sleeve Sally Dress**ICEYOU**$27.63**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0CD5JTF45) [**Adult Disney Nightmare Before Christmas Zero Costume | Officially Licensed Disney Costumes X-Large**Fun Costumes**$70.32**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0DGYXVH2P) [**Halloween Christmas Womens Grils Sally Dress Cosplay Costume (orange XL)**FAZA**$28.84**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0B8NFZW14)
**~~View all trending →~~**
## **What buyers say about zero costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Cute colors”*
**Size-Overall**9%
*“They fit well”*
**Comfort-Overall**9%
*“Super comfortable”*
**Quality-Overall**9%
*“Quality and Affordable Headbands”*
**Value For Money**8%
*“Worth the buy”*
**Stretchability/Expandability/Elasticity**7%
*“Its very comfortable and stretchy”*
**Soft Feel**6%
*“The material is soft”*
**Exercise/Sports Suitability**4%
*“Great for working out”*
**Grip**4%
*“they dont slip”*
**Material Quality**3%
*“Breathable material”*
### **What buyers complain about **
**Quality-Overall**16%
*“Bad quality”*
**Grip**15%
*“It doesnt have impeccable grip”*
**Thickness**14%
*“theyre so thin theyre like tissue”*
**Material Quality**9%
*“Cheap materials”*
**Size-Overall**8%
*“Too big”*
**Stretchability/Expandability/Elasticity**5%
*“don't have much of a stretch”*
**Thin**3%
*“Thin Material”*
**Value For Money**2%
*“it costs more that the purchase”*
**Durability**1%
*“These didn't stay on well”*
**Smell**1%
*“The box smelled really skunky”*
### **Top return reasons **
**Size-Overall**24%
**Material Quality**21%
**Thin**15%
**Quality-Overall**12%
**Grip**5%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Color**3%
**Thickness**2%
**Stretchability/Expandability/Elasticity**2%
## **Common questions**
- **Is zero costume profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +64.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the zero costume niche?**
- 15 brands and 44 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in zero costume?**
- Top complaints mined from reviews: Quality-Overall, Grip, Thickness. The return rate is 1.9%.
- **When does demand for zero costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 226.4× the quietest.
- **What does it cost to enter the zero costume niche?**
- Listings span $7.14–$78.45; the average listing price is $38.21 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.
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