---
title: "Youth Skull Cap — $207K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/youth-skull-cap"
last_updated: "2026-07-30T06:01:00.170Z"
locale: en
meta:
description: "Niche score 41/100 · $207K/yr market · 473K searches/yr · $27.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $207K/yr market · 473K searches/yr · $27.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Youth Skull Cap — $207K/yr Amazon US Niche (2026) - Flapen"
---
# **youth skull cap**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 18Conversion 20Competition 62Returns 46Price range 87Avg price 95Brand share 14Review moat 42Quality gap 35
**Avg price**
**Incredible****$27.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.49–$77.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,297.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$207K**
$207K/yr · 473K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, youth skull cap is a $207K/yr Amazon United States market (473K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **youth skull cap market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$167K–$223K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#477**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**3%**
- New Balance76% - Under Armour7% - Nike5% - adidas4% - Pudolla3% - Headshion2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.5% search growth over the last 90 days.
15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/youth-skull-cap/trend)
## **Top youth skull cap search terms**
- **new balance skull cap**62K/yr+7.6%5.5% conv. - **new balance hat**57K/yr+18.8%1.0% conv. - **new balance pants**47K/yr-19.3%0.1% conv. - **new balance cap**27K/yr+8.7%2.7% conv. - **new balance sweatpants**43K/yr-46.3%0.1% conv. - **new balance pants men**31K/yr-24.9%0.1% conv. - **new balance clothes**24K/yr-19.6%0.0% conv. - **new balance clothing**16K/yr+61.1%0.0% conv. - **new balance hat men**16K/yr+15.3%1.1% conv. - **new balance running hat**12K/yr+78.3%2.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/youth-skull-cap/search-terms)
## **Top youth skull cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$21K20%$41K30%$62K40%$83K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black**New Balance**$20.54**4.7★2,543 rev](https://www.amazon.com/dp/B07VCM1Z8H) [2**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★2,543 rev](https://www.amazon.com/dp/B0FN169W7R) [3**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM) [4**New Balance Performance Adult Unisex Navy Lightweight Adustable Performance Workout Gym Running Hat**New Balance**$17.87**4.7★264 rev](https://www.amazon.com/dp/B0DKJPTVFQ) [5**New Balance Mens Athletics Stretch Woven Jogger Black Large**New Balance**$47.84**4.4★106 rev](https://www.amazon.com/dp/B0C5NWW38N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**88 rev4mo ago](https://www.amazon.com/dp/B0GNJLDR59) [**New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$19.30**88 rev4mo ago](https://www.amazon.com/dp/B0GNJ2Z7ZN) [**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**185 rev5mo ago](https://www.amazon.com/dp/B0FNS4DRHC) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**2,543 rev8mo ago](https://www.amazon.com/dp/B0FN169W7R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap White One Size**Amazon Essentials**$10.92**4.5★**▲ 145%**](https://www.amazon.com/dp/B0FNS4DRHC) [**New Balance Adult Unisex Slate Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$19.30**4.4★**▲ 144%**](https://www.amazon.com/dp/B0GNJ2Z7ZN) [**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 144%**](https://www.amazon.com/dp/B0GHF67NGP) [**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**4.4★**▲ 143%**](https://www.amazon.com/dp/B0GNJLDR59) [**New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size**New Balance**$29.69**4.4★**▲ 137%**](https://www.amazon.com/dp/B07M83PSJQ)
**~~View all trending →~~**
## **What buyers say about youth skull cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits like glove”*
**Quality-Overall**14%
*“no bad complaints”*
**Comfort-Overall**12%
*“very comfortable to wear”*
**Value For Money**5%
*“Worth it”*
**Warmth**4%
*“Great comfy warm with some style”*
**Advertised Vs Actual Product**4%
*“Exactly as the picture”*
**Material Quality**4%
*“Okay, material is soft”*
**Weight Light**3%
*“Lightweight and easy to adjust”*
**Exercise/Sports Suitability**3%
*“comfortable during activity”*
**Shape/Style**3%
*“Its make that my style are cool”*
### **What buyers complain about **
**Size-Overall**35%
*“Quite baggy”*
**Quality-Overall**7%
*“Garbage”*
**Material Quality**6%
*“Material is very cheap”*
**Thickness**4%
*“kind of thick”*
**Stitch/Finish/Polish**4%
*“Poor quality as the stitching easily comes out around the seam”*
**Stretchability/Expandability/Elasticity**3%
*“Don't have elastic at the ankles”*
**Value For Money**3%
*“price on point”*
**Shape/Style**3%
*“You need a big cone shape head to rock this uncomfortable feeling”*
**Advertised Vs Actual Product**2%
*“Description is a little deceiving one size should say fit most”*
**Thin**2%
*“Thin material”*
### **Top return reasons **
**Size-Overall**62%
**Material Quality**8%
**Advertised Vs Actual Product**4%
**Length**4%
**Thin**3%
**Shape/Style**3%
**Inseam Fit**2%
**Waist Fit**2%
**Value For Money**2%
**Thigh Fit**1%
## **Common questions**
- **Is youth skull cap profitable to sell on Amazon United States?**
- The niche generates $207K/yr across 28 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.5%. Flapen's verdict: Skip it (41/100).
- **How competitive is the youth skull cap niche?**
- 8 brands and 58 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in youth skull cap?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.4%.
- **When does demand for youth skull cap peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the youth skull cap niche?**
- Listings span $8.49–$77.09; the average listing price is $27.83 (sweet spot $15–$100). The average incumbent carries 2,298 reviews — the moat a new listing must climb.
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